AirAsia is initially focusing on the Bangkok market in order to attract more international visitors before expanding into tourist spots such as Chiang Mai and Phuket. There are already 3,000 registered drivers in Bangkok, with plans to add more as tourism expands. You can now download the AirAsia Super App: Fly & Ride app to your phone. AirAsia, a popular low-cost Malaysian airline, debuted its own app for ride-hailing in Thailand today, offering a variety of services ranging from vehicle rides akin to Grab and Bolt, to flight reservations and meal ordering, in an already burgeoning market.
According to Bloomberg Intelligence analyst Nathan Naidu, AirAsia’s entry of the ride-hailing market will be difficult. It will have to pay a lot of money to recruit drivers. However, my experience in other Southeast Asian markets has taught me that Southeast Asians are not yet wedded to their platforms, so they can be persuaded to switch using incentives like coupons and promotions.
To compete with Grab and others, AirAsia built a super-app
More from ThailandMore posts in Thailand »
- Thailand’s Green Leap: 125 Carbon-Neutral Tour Packages Shine at ITB Berlin 2024
- Pantin Nuanjerm Champions Casino legalization in Thailand: A Future of Entertainment and Prosperity Unveiled
- ASEAN’s Manufacturing Hit Hardest by Ransomware in 2023: Thailand’s Construction Sector in the Crosshairs
- Thailand’s Alcohol Law Revolution: Unveiling the Debate on Extended Sales and Advertising Freedom
- Prime Minister Srettha Thavisin Champions Legal Casinos in Thailand: A Vision of Entertainment and Prosperity
- Empowering Female Leadership: Narumon Chivangkur Inspires at Bangkok Post Forum 2024
- Mini Thailand Week 2024 Ignites Vietnamese Market: A Cultural and Economic Fusion for SME Expansion
- Thailand and the Philippines Roll the Dice on Tourism: Betting Big on the Casino Industry’s Economic Jackpot
- Anntonia Porsild’s Inspiring Journey: Beyond Beauty to Championing Change as Miss Universe 2023 First Runner-Up
- Thailand and South Korea’s Bold Leap: Drafting the Future with a Pioneering Free Trade Agreement
- Bangkok’s Yellow Line Standstill: A Day of Unexpected Urban Adventure Above Srinagarindra Road
- Suvarnabhumi Airport and Grab Transform Travel: A Seamlessly Connected Journey in Bangkok
Be First to Comment