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Discover MBK Center’s Thai Soft Power Project: Art, Culture, and Youth Unleashed

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MBK Center proudly reaffirms its role as a bustling community hub for free-spirited individuals and a nexus of youth culture with the concept of “MBK CENTER…CENTER of THE YOUTH.” This vibrant mall has become a beacon for young artists and students from universities all across Thailand, offering them an innovative space to showcase their creative masterpieces, hone their potential, and connect with both local and international audiences.

In an exciting collaboration with the Faculty of Fine Arts in Communication Design at Srinakharinwirot University (SWU), the project is a vivid tapestry highlighting contemporary Thai identity through character design and captivating illustrations. This initiative, under the special Thai Soft Power Project, transforms the Sky Walk and A La Art connection area into chic new check-in spots at the heart of the city.

A prominent feature of this collaboration is the Soft Power Ranger project by the talented Sariya Honsawek (Salie). Inspired by Thailand’s distinctive traditional attire, which has gracefully evolved over time, Salie’s vibrant illustrations create a world where magical guardians strive to protect Thailand’s Soft Power from the destructive whims of mischievous giants. Meet the adorable characters “Chompoo” and “Mo,” who wield special powers from a mystical orb, safeguarding Thailand’s rich cultural heritage through their enchanting adventures.

Another dazzling highlight on the Sky Walk is a Tuk-Tuk, a global symbol celebrated for representing Thai culture and tourism. Viraltheera Boontham (Ham) presents ‘Thai Festival for Everyone,’ a delightful blend of traditional Thai temple fairs and the spooky spirit of Halloween. The Tuk-Tuk is adorned with whimsical cartoon illustrations depicting popular fair activities such as dart-throwing, shooting galleries, ferris wheels, open-air movies, and haunted houses. It also features famous Thai ghost characters like Krasue, Krahang, and Nang Tani, creating a playful and eye-catching spectacle.

The A La Art connection area bursts with vibrant colors, inviting visitors on an educational and fun journey of Thai culinary traditions. Here, you can learn the art of crafting Thai Crispy Pancakes, from pouring the batter to adding the fillings. Nicharas Anandecharat (Mew), inspired by this beloved Thai dessert, showcases one of the nation’s iconic sweets. MBK’s signature crispy pancakes, known for their generous size, diverse fillings, and authentic flavors, have become a must-try treat for both Thai and international gourmands.

Bringing the intensity of martial arts to the forefront, another project highlights Muay Thai, Thailand’s globally acclaimed cultural martial art. MBK Center regularly hosts its signature event, MBK Center Fight Night, on the first and last Wednesday of every month, drawing a massive international crowd. Manta Samranrit (UN) has created ‘How to Fight?,’ an insightful display showcasing fundamental Muay Thai stances like “Crocodile Tail Swing” and “Breaking the Elephant’s Neck.” Each pose is accompanied by informative signs styled like vintage newspapers, detailing both offensive and defensive techniques.

Don’t miss the chance to experience and immortalize your moments with the inspiring creations at MBK Center X SWU’s Thai Soft Power Project, encapsulating modern Thai identity at the Sky Walk and A La Art connection area. This vibrant showcase is running from now until October 31, 2024.

For more information, reach out to the MBK Contact Center at 1285 or visit MBK Center. Stay connected by following mbkcenterth on Facebook and mbkcenter on Instagram.

32 Comments

  1. Joe Clark September 26, 2024

    I think the MBK Center is doing a fantastic job! It’s great to see such a vibrant space for young artists.

    • grower134 September 26, 2024

      It’s just another marketing gimmick. They’re only in it for the tourists!

      • Larry Davis September 26, 2024

        Even if it is, isn’t it still promoting Thai culture and giving youth a platform? That’s a win-win in my book.

    • Jessie Wang September 26, 2024

      Absolutely! Youth need platforms like this to express their creativity.

  2. Alice Thompson September 26, 2024

    I love the idea of blending traditional Thai culture with modern elements. This will surely attract more visitors to MBK.

    • Samra September 26, 2024

      Exactly, and it’s a fantastic opportunity to educate people about Thai culture in an engaging way.

      • Alice Thompson September 26, 2024

        Absolutely! Hands-on experiences like these make cultural learning so much more effective.

  3. Freddy September 26, 2024

    Honestly, it’s just a fad. These things come and go.

  4. Larry D September 26, 2024

    The Soft Power Ranger project is genius. It adds a touch of fantasy that appeals to all ages.

    • Emily C. September 26, 2024

      I agree! Plus, it’s inspired by traditional attire. Such a unique concept!

    • grower134 September 26, 2024

      But are these really traditional? Or just a modern twist to sell more merch?

      • Larry D September 26, 2024

        It’s a reinterpretation. Sometimes modern twists help keep traditions alive and relevant.

  5. sarah_fit September 26, 2024

    I’m really excited about the Muay Thai display! It’s such an important part of Thai culture.

    • Joe Clark September 26, 2024

      The ‘How to Fight’ section sounds very informative. I wonder if they’ll offer demonstrations.

    • mikegym September 26, 2024

      They should! It would draw even more attention and make it more engaging.

  6. John1980 September 26, 2024

    The Tuk-Tuk art is hilarious and creepy! Thai ghost characters are such a cool addition.

    • Emma F. September 26, 2024

      Totally! Mixing in Halloween with Thai culture is just brilliant. It’s something everyone can enjoy.

    • Freddy September 26, 2024

      Too tacky for me. Not everything needs a cartoon makeover.

  7. traveler123 September 26, 2024

    The Thai Crispy Pancakes are making me want to book a flight just for those!

    • Samra September 26, 2024

      They sound delicious! And what a fun way to learn about Thai cuisine.

      • traveler123 September 26, 2024

        Exactly! I love when travel and food mix. It makes the experience so much richer.

    • Jessie Wang September 26, 2024

      I had them when I visited once. They are absolutely worth it!

  8. username_unknown September 26, 2024

    They should include more traditional performances. Modern art is fine, but what about historical importance?

  9. Eva89 September 26, 2024

    Highlighting Thai youth is as crucial as remembering tradition. Balance is key.

    • Freddy September 26, 2024

      That’s the problem, too much focus on the youth. Tradition is getting lost.

      • Eva89 September 26, 2024

        Youth are the future. Tradition evolves, and young voices should be part of that evolution.

  10. Larry Davis September 26, 2024

    I hope they expand this to other community spaces in Thailand. It could have a massive impact.

  11. myopinion September 26, 2024

    Art and culture shouldn’t be limited to just city centers. Rural areas need love too.

    • mikegym September 26, 2024

      True! There’s so much untapped potential in rural communities.

      • myopinion September 26, 2024

        Absolutely. We need more inclusivity in cultural projects.

  12. Joe Clark September 26, 2024

    All in all, this sounds like an excellent initiative. It’s an effective way to merge tradition with modern expressions.

    • Freddy September 26, 2024

      Only time will tell if it’s worth the hype.

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