There’s an incredible buzz brewing at The Mall Lifestore, and it’s got rice lovers and foodies alike counting down the days until they can experience a culinary journey like no other. In a delightful collaboration with the Ministry of Commerce, the Rice Department, the Ministry of Agriculture and Cooperatives, not to forget Thai Life Insurance Public Company Limited and Thai Namthip Corporation Limited, this year’s “The Mall Lifestore Food Expo” promises something truly extraordinary. Dubbed “The Rice Journey,” the event showcases the boundless versatility and rich cultural tapestry of rice as it takes center stage.
Set to be hosted from 28 November to 4 December 2024 at The Mall Lifestore Bangkapi, Thapra, and Ngamwongwan, and extending its run from 30 November to 8 December 2024 at The Mall Lifestore Bangkae, this beloved expo cements The Mall’s legacy as a leading food destination. Guests can anticipate an explosion of flavors as rice-based dishes from culinary powerhouses like Thailand, China, India, Japan, Korea, Vietnam, Singapore, and Italy permeate the air. Visitors will indulge in a tantalizing array of sweet and savory delights crafted by over 300 celebrated restaurants, including hot spots like Puifai Patnacha’s Puisabpak, New Napassorn’s Brandnew Field Good, and Salee Somvimala Na Ubol’s Yuan, each buoyed by celebrity endorsements.
The grand ceremony, graced by the esteemed Jirawat Arunyakanon, Secretary to the Minister of Commerce, was nothing short of a gastronomic gala. Honorable guests from various embassies mingled with the crème de la crème of the culinary world, including renowned chefs such as Chris Christopher Beverly of Mimosa Italian Mediterranean Restaurant fame and Rouf Abdul Rouf from the acclaimed Shell Chuan Chim-certified Al-Rahaman. Together, they presented exclusive rice-based masterpieces that dazzled the palate and the imagination.
Curious attendees will find much more than just a feast for their taste buds. An array of enriching activities awaits them, with a comprehensive rice exhibition spotlighting ten dazzling new rice varieties developed in tribute to His Majesty the King. The showcase also includes rare GI rice specimens and a peek into the future with cutting-edge farming technology demonstrations. Not to be missed are the premium rice products on offer, including those from the widely-loved Sisod, ready to be discovered at The Mall Lifestore Bangkapi.
In a special nod to the community from 30 November to 8 December 2024, The Mall Lifestore Bangkae will highlight local produce through a collaboration with the Young Smart Farmer Club, underscoring efforts to uplift farmers affected by floods in Northern Thailand.
But wait, there’s more! Special privileges await savvy shoppers and loyal patrons:
- M Card members: Pamper yourself – spend THB 4,000 to enjoy a complimentary risotto dish exclusively at The Mall Bangkapi. Plus, redeem just 100 M Points for a THB 50 cash coupon to use at the expo.
- Thai Life Insurance customers: Delight in THB 100 cash coupons available at both Bangkapi and Bangkae locations.
- ThaiNamthip customers: Stay refreshed – spend THB 80 at the expo to score a free soft drink coupon.
Join us in celebrating the convergence of global flavors and innovative rice creations at “The Mall Lifestore Food Expo”—a not-to-be-missed culinary event perfectly poised to embrace the festive season. For more mouth-watering details and to stay updated, do visit The Mall Group on Facebook. See you there, and bring your appetite!
This sounds like an amazing event! Rice really is such a versatile food.
Versatile, sure, but it’s also contributing to obesity when people eat too much of it.
That’s why it’s important to balance your diet. Rice can be part of a healthy lifestyle if you eat it in moderation!
True, but you can say the same about anything if consumed in excess.
Also, considering the cultural significance, it’s great that rice is getting celebrated like this!
I can’t believe Italian food is being represented here. Isn’t it a bit random to have Italy in an expo about rice?
Have you never heard of risotto? It’s a staple in Italian cuisine!
Good point! Risotto is delicious. I just didn’t immediately connect Italy with rice at first.
I’m excited to try the new rice varieties but worried about genetically modified foods. Are these safe?
Most of the new rice varieties are traditionally bred. They’re safe and just involve selective breeding!
That’s a relief. I’m looking forward to the new flavors then.
Why is a food expo collaborating with insurance companies? Seems odd.
It’s all about marketing and partnerships. Companies want to reach different audiences.
I guess. Just feels like a weird mix to me.
Highlighting local produce is great, but what exactly are they doing to help farmers affected by floods?
They’re promoting products from affected areas, which could boost local economies.
I hope it makes a real difference for them!
With so many countries represented, I hope the event addresses sustainability in rice farming too.
This expo sounds great, but I’m more interested in the shopping deals!
Same here! Those M Card deals are really tempting.
Does nobody else see how these huge events contribute to food waste?
They usually have plans in place to minimize waste, like donating leftovers.
Hope they’re doing enough. Such a waste otherwise.
I’m so excited for this! Rice is LIFE.
Me too! Can’t wait to taste all those international dishes.
Let’s enjoy all that yummy goodness!
This is a commercialized event under the guise of cultural celebration. Just there to sell stuff.
Isn’t that what most events are? At least it’s celebrating culture while doing so.
I guess, but still, it can be more than just a sales fest.
Can’t wait to see what Chris Christopher Beverly comes up with. His dishes are always top-notch!
Honestly, these expos are overrated. They rarely live up to the hype.
Isn’t it amazing how rice ties so many cultures together? This event is awesome.
Absolutely! It’s a humble grain but has such a rich heritage.
It’s something everyone can connect over, which is beautiful.
I’m all in for helping farmers, but is it really happening with this event?