Siam Paragon’s 20th Anniversary: Redefining Luxury with Arena of Arts Experience in 2025

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Siam Paragon is not just maintaining its status as a leader in the world of opulent experiences; it’s redefining it. Poised as the “Grand Stage of The World,” this legendary hub exemplifies the principle of “Luxury for All,” creating an environment where individuals from every walk of life can revel in the very essence of sophisticated living. Since kicking off transformative renovations in early 2024, Siam Paragon has emerged as a glowing beacon of global luxury that stretches over an impressive 100,000 square meters, sprawling upwards from the ground floor to the fourth.

This rejuvenated expanse transcends the mundane retail boundaries and delves into the sphere of art with its “Arena of Arts” concept. By embedding curated art exhibitions throughout this revitalized space, Siam Paragon has created a mindful confluence where the grandeur of commerce dances with the dynamic energy of modern art. Offering a stage to both Thai and international talents, this venture illuminates contemporary public art to over one hundred million visitors annually, weaving artistic narratives into the very fabric of daily experience.

With a rich tapestry that includes support for Thai art and creative expression spanning two decades, Siam Paragon isn’t just a retail paradise—it’s a testament to the celebration and elevation of artistic vocabulary.

A Legacy of Inspirational Experiences

At the heart of this creative powerhouse is ONESIAM, the dynamic triad of Siam Paragon, Siam Center, and Siam Discovery. Committed to delivering spellbinding and transformative experiences, ONESIAM seamlessly integrates art and life, creating spaces that inspire across generations.

While Siam Center continues to underscore the ingenuity of Thai artists, earning it the status of “Creative Thais,” Siam Discovery pushes the envelope further. Bespoke collaborations, whether with Paris’s artistic maestros M/M or New York’s innovative SOFTlab, breathe life into installations like the grand scale sustainable tree. Iconic partnerships, especially with the Peanuts Artist Global Collective and crafted personas like Jay Flow, have thrust Thailand into a global artistic spotlight, presenting an absolute must-see experience for international wanderers.

Siam Paragon’s Arena of Arts

Celebrating its 20th-year milestone as the “Grand Stage of The World,” Siam Paragon’s artistic renaissance marks a significant redefining of luxury from simply material to an immersive, lifestyle experience. This transformative “Arena of Arts,” sprawling across the venue, extends beyond commerce to interweave contemporary art into the life of every visitor. With a dynamic schedule of rotating exhibitions and interactive activities, this area invites all to explore new dimensions of cultural immersion.

Salawit Suviporn, Siam Piwat’s Executive Vice President and Head of Think Tank, articulates this vision beautifully, emphasizing the intention behind each space—not just to be memorable, but to stir the emotions and forge connections through its unique narrative and breathtaking design. “Every visit to Siam Paragon is a journey of discovery,” he notes, a curated adventure designed to captivate and inspire.

A Milestone Celebration

Siam Paragon’s bold transformation, rooted in its “Luxury for All” ethos, serves as a testament to its ongoing evolution as a bustling cultural platform. With its Arena of Arts initiative, this vibrant venue extends an unmatched platform to Thai and global artists alike, allowing breathtaking creations to inspire and mesmerize a diverse audience—a true celebration of contemporary art.

This evolution not only sustains Siam Paragon’s legacy of luxurious, creative, and cultural resonance but also ensures unforgettable experiences for every visitor, setting ever-new benchmarks in the realms of creativity and cultural interactivity.

Siam Paragon’s Arena of Arts: A Celebration of Contemporary Masterpieces

Expressing the invigorating concept of “Luxury for All” through a stunning display of ten contemporary artworks, Siam Paragon emerges as an unmatched destination for art aficionados and luxury seekers alike. This artistic metamorphosis into a cradle of creativity fosters inclusivity, encouraging visitors to lose themselves amidst inspiring masterpieces by both Thai and international artists.

Highlights of the Arena of Arts

• Aurora by Pascal Dombis: Inspired by the mystique of the Northern Lights, this bewitchingly circular installation paints the air with vibrant algorithm-generated gradients. Experience its allure at the Skylight, 5th floor, Jewel Zone.
• Interactive Digital Art by Miguel Chevalier: In a harmonious blend of technology and artistry, Miguel Chevalier’s kinetic pieces, Kinetic Waves and Vortex, gracefully respond to visitor movements. These interactive marvels await on the 4th floor, Next Stage Zone.
• Red Bubble by Donghoon Oh: The familiar childhood joy of soap bubbles is imaginatively reimagined into human forms through Donghoon Oh’s playful sculpture. This unique creation inhabits the 1st floor, North Void.
• Dylie by JWON (Sarayut Kurakaew): A sophisticated twist on tech toys comes alive through rising Thai artist JWON, showcasing innovation in character design on the 4th floor, Next Tech Zone.
• Cascading Melody by John Helton: Helton’s bronze masterpiece explores the fabric of motion and interconnectedness, inviting viewers to see new perspectives from every angle on the M Floor, Luxe Hall Zone.
• The Way it Shapes You by Pieter Obels: Steel takes on a fluid and elegant form in Obels’s sculpture, embodying both strength and grace, located on the 3rd floor, North Void.
• UOY MA I by Wisut Ponnimit: Delighting the senses with the beloved “Nong Mamuang” character, this piece is an introspective rumination on self-perception near the 1st-floor Fashion Hall.
• Missing by Naritthorn Sethakunarat: A tender ode to solitude, this evocative sculpture resides on the 3rd floor, North Void, prompting visitors to explore their imagination.
• Didn’t Come This Far to Go Back by Inson Wongsam: Paying homage to an inspiring journey to Florence, this thoughtful wooden sculpture honors the rich tapestry of Thai artistic heritage, located on the 2nd floor, North Void.
• The Future in Our Hand by Jaime Hayon: A monumental creation from Spanish designer Jaime Hayon, this strikingly tall monkey cradles a reflective golden sphere, symbolizing hope and introspection, a must-see piece lifting spirits on the 1st floor.

A Milestone Celebration

Marking two decades of cultural magnificence, Siam Paragon’s Arena of Arts shines bright, engaging visitors in a tapestry of luxury interwoven with visually arresting creativity. And the thrill doesn’t end here—expect the artistic collection to grow, with 10 more splendid art pieces to be unveiled by December.

Embark on this artistic odyssey and let the immersive world of contemporary art at Siam Paragon redefine your perspectives and enrich your soul.