Imagine a world where nearly every person you pass on the street, from the tiniest tot barely old enough for school to the most senior of citizens, is plugged into the digital realm. This isn’t a scene from a futuristic novel; this is Thailand today. According to Krisana Jirawatsathit, the deputy director-general who’s been diving into numbers like they’re the depths of the ocean, an astonishing 89.5% of Thais aged six and upward are navigating the vast seas of the internet. But wait, there’s more – an incredible 95.5% of this cohort are wielding mobile phones like modern-day swords, ready to conquer the digital world. Last year, when the leaves began to turn and the air got chillier, warning us of the incoming winter in the fourth quarter, a survey was launched. This wasn’t just any survey; this was a deep dive into how the Thai population interacts with information…









