In the heart of Bangkok, a vibrant discussion is stirring as Taopiphop Limjittrakorn, a forward-thinking Member of Parliament representing the Move Forward Party, wields his influence, armed with bottles and cans adorned with ominous health warnings. These aren’t ordinary alcohol containers but a battle cry from the Craft Beer Association against a looming government regulation that seeks to revolutionize how alcohol is presented to the public. The Thai government, in collaboration with the Alcoholic Beverage Control Committee and the Department of Disease Control, is on the cusp of enforcing a regulation that could change the face of alcohol consumption in the country. Picture this: every bottle and can of alcoholic beverage you pick up comes plastered with graphic images and bold text, screaming the perils of drinking. Yes, akin to the grim warnings you’ve seen on cigarette packs, these are designed to make you think twice before taking that sip.…









