Bangkok sees long lines of eager buyers for the iPhone 14

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With the quicker product rollout, taking place in September rather than October as happened in previous years, Com 7 expects its revenue in the third quarter to be higher than last year. Hype was intense yesterday for the launch of the iPhone 14 lineup in Thailand, with fans flocking to stores, buoyed by Apple’s promotion of the country to its first tier for new products. Customers now tend to choose an instalment payment plan of 24-36 months for an iPhone, rather than 10 months.


Local pre-bookings for Apple’s iconic smartphones indicated an overwhelming response. Although the prices of the new lineup are relatively higher because of the weaker baht, sales received a boost from discounts offered by mobiles operators, point redemptions and longer instalment payment periods, said Mr Paramate. Consumers want handsets with a higher memory storage capacity of 512 gigabytes or 1 terabyte, larger displays and advanced features, including video stabilization, a high-resolution camera and emergency SOS messages via satellite, he said. Narathip Wirunechatapant, chief executive of Jaymart Mobile, the IT retail arm of Jay Mart Plc, said Thailand has a lot of iPhone fans who have been waiting for the new model.

Apple fans mobbed the brand’s official stores at CentralWorld and Iconsiam on Friday morning to receive their pre-booked handsets as well as buy new devices. The most popular new item in the lineup is the iPhone14 Pro Max in a deep purple color, said Mr. Sura. The prices for the iPhone 14 line up have increased by 3,000 baht on average from last year. He said some Apple fans from Vietnam and other Asean nations also bought iPhone here on the first day of its release in Thailand. “Hundreds of users were waiting in a queue in front of CentralWorld at 8am. Early iPhone adopters who previously flew to Singapore now can buy the handsets in Bangkok.”

Users of iPhone versions 10-12 may now be willing to upgrade as well, said Mr. Narathip. Global market research firm IDC said Thailand had the highest number of iPhone sales in Asean over the past few years, which was a factor in the country being upgraded to a first-tier rollout market. The supply of iPhone 14 phones is limited as many other countries are in the first tier for new products. Teerit Paowan, a market analyst for IDC, said iPhone had an 11.4% share of Thailand’s smartphone market last year and is expected to increase its ahre this year, as it dominates among smartphones costing more than US$1000, with more than 80% of the market share.



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Com 7 anticipates that its third-quarter revenue would increase from the prior quarter due to the quicker product rollout, which happened in September rather than October as in past years. Fans flocked to retailers in droves yesterday to celebrate the arrival of the iPhone 14 series in Thailand, bolstered by Apple’s ascension of the nation to its top tier for new product launches. Instead of 10 months, customers now frequently choose an installment payment plan of 24–36 months for an iPhone.


Local pre-orders for the recognizable smartphones from Apple showed a huge demand. According to Mr. Paramate, sales were boosted by discounts provided by mobile operators, point redemptions, and extended instalment payment periods despite the fact that the prices of the new lineup are substantially higher due to the weaker baht. According to him, consumers choose smartphones with larger displays, memory storage capacities of 512 or 1 terabyte, and cutting-edge features like video stabilization, a high-resolution camera, and emergency SOS messages sent through satellite. According to Narathip Wirunechatapant, chief executive of Jaymart Mobile, Jay Mart Plc’s IT retail division, many iPhone aficionados in Thailand have been anticipating the release of the new model.

On Friday morning, customers flocked to the official Apple stores in CentralWorld and Iconsiam to pick up their pre-ordered handsets and make new purchases. According to Mr. Sura, the deep purple iPhone 14 Pro Max is the most well-liked new product in the range. The average price increase for the iPhone 14 line-up over the previous year is 3,000 baht. On the first day of the iPhone’s introduction in Thailand, he said that some Apple aficionados from Vietnam and other Asean countries also purchased them here. At 8am, there was a line of hundreds of users in front of CentralWorld. Early users of the iPhone who previously traveled to Singapore can now purchase the devices in Bangkok.

According to Mr. Narathip, users of iPhone versions 10 to 12 may now be open to upgrading as well. Thailand was elevated to a first-tier rollout market as a result of having the most iPhone sales in Asean during the previous few years, according to international market research firm IDC. Due to the fact that many other nations are in the lead for new product releases, the availability of iPhone 14 phones is constrained. According to Teerit Paowan, a market analyst for IDC, iPhone had a 11.4% market share of smartphones in Thailand last year and is predicted to grow that share this year as it dominates the market for devices that cost more than US$1000.














Apple’s iPhones were in high demand locally. According to Mr. Paramate, mobile operator discounts, point redemptions, and extended instalment payment periods boosted sales despite the new lineup’s higher prices due to the weaker baht. Narathip Wirunechatapant, CEO of Jaymart Mobile, Jay Mart Plc’s IT retail branch, said many Thai iPhone fans are awaiting the next model.

Early iPhone buyers in Singapore can now buy smartphones in Bangkok.Friday morning, consumers hurried to CentralWorld and Iconsiam Apple stores to pick up pre-ordered phones and make new purchases. Consumers choose smartphones with larger displays, 512 or 1 terabytes of capacity, and cutting-edge features like video stabilization, a high-resolution camera, and satellite-sent SOS messages. The deep purple iPhone 14 Pro Max is Mr. Sura’s favorite new product. The iPhone 14 line-up is 3,000 baht more expensive than last year. On the iPhone’s first day in Thailand, he said Apple fans from Vietnam and other Asean countries bought them. At 8am, hundreds of users waited outside CentralWorld.

According to IDC market researcher Teerit Paowan, iPhone had 11.4% of the smartphone market in Thailand last year and is expected to grow that share this year as it dominates the market for handsets over US$1000. Mr. Narathip said iPhone 10 to 12 customers may upgrade. IDC promoted Thailand to a first-tier rollout market since it had the greatest iPhone sales in Asean in recent years. Because other countries release new products first, iPhone 14 availability is limited.

Com 7 expects its third-quarter revenue to improve from the previous quarter due to the earlier product introduction in September rather than October. Fans rushed to stores yesterday to celebrate the debut of the iPhone 14 series in Thailand. Apple has elevated the country to its top tier for new product launches. Instead of 10 months, iPhone buyers often choose 24–36 months.