As we approach the dawn of 2025, True Corporation has set the stage for a jubilant celebration with their “Happiness Express2” campaign. This initiative is all about embracing the festive cheer, reliving the joyous moments of the past year, and stepping into the New Year with a heart full of happiness and a wide smile. This campaign, radiating positivity and community spirit, extends until January 15, 2025, and shines a spotlight on True’s ultra-fast and dependable 5G connectivity, promising to deliver happiness to every corner of the nation.
Smiles That Connect
At the core of “Happiness Express2” is a touching television commercial – a gentle reminder for viewers to hold dear the fond memories, share smiles, and march into 2025 with renewed hope. If you haven’t seen it yet, it’s a heartwarming piece that you won’t want to miss.
This campaign emphasizes True’s dedication to weaving joy through its cutting-edge network. It presents a special array of New Year activities, offering customers numerous cheerful surprises via the TrueID, dtac, or True iService apps.
Join the Fun and Unlock Rewards
Getting involved with “Happiness Express2” is as easy as pie and sprinkled with exciting surprises:
- Open the App: Kickstart the fun by downloading TrueID, dtac, or True iService.
- Smile for Happiness: Tap the “Smile for Happiness Nationwide” banner, switch on your camera, and flash your best grin.
- Reap the Benefits: Benefit from a suite of goodies such as:
- Instant Rewards: Stay secure with True CyberSafe’s real-time alerts against cyber threats.
- Exciting Prizes: Savour delights like McDonald’s ice cream cones, hefty 5GB internet packages, custom wallpapers, and exhilarating dining deals at spots like True Coffee, Dunkin’, and Greyhound Café. Plus, grab exclusive discounts from retail giants like Lazada, Oriental Princess, and Robinson Beauty.
- Life Insurance Bonus: Enjoy peace of mind with accident coverage up to 500,000 THB courtesy of FWD Accident Insurance.
Spreading Joy Nationwide
Tanaphon Manavutovetrh, the Chief Marketing Officer at True Corporation Plc, eloquently shares the essence of the campaign: “‘Happiness Express2’ aims to sprinkle smiles and joy across all our customers in this celebratory season. Leveraging True’s high-speed network, we’re infusing delight throughout Thailand, energizing lifestyles and fostering a positive embrace of 2025. A smile holds the magic to inspire endless happiness, and we’re eager to share that joyous energy with everyone.”
Customers of True, dtac, and True Online can join this joyful journey by simply clicking the “Happiness Express2” banner on their chosen app. Participants are warmly welcomed with a personalised New Year card and open the door to exclusive privileges for dining, shopping, and entertainment galore.
Smile Your Way Into 2025
True Corporation beckons everyone to engage in the “Smile for Happiness” activity, urging all to step into the New Year with a sunny disposition. This campaign beautifully underscores the power of connection, a bond sustained through smiles and True’s innovative network.
To delve deeper into the sunshine of “Happiness Express2,” be sure to visit their website. Let’s welcome a New Year bathed in smiles and unforgettable moments, hand in hand with True and dtac!
A campaign that promotes smiling and giving away freebies sounds like a clever marketing ploy. Is this truly about community spirit or just another way to sell their services?
@Alice Montague, I think it’s both. It’s marketing for sure, but if it makes people happy, then why not? At least they’re not just talking about connectivity, they’re giving back a bit too.
Exactly! Sometimes we just need a reminder to smile and find the joy, even if it’s catalyzed by a corporation. It’s not all bad.
I feel like we’re just getting more dependent on these companies to bring happiness. What’s wrong with finding joy in the simpler things?
The insurance benefit is actually pretty nice. It’s rare for companies to offer something like that, even if it’s just a marketing strategy.
True, but I’m curious about the catch. Is the coverage really as comprehensive as they claim?
Good point, Penelope. Can’t hurt to read the fine print and see what limits they might have on coverage.
I think we should be cautious about relying on complimentary insurance. Sometimes the conditions make it difficult to actually benefit from it.
The focus on happiness and community seems superficial when you think about environmental impacts. How is True Corporation addressing its carbon footprint while encouraging this kind of consumption?
Great point, Ravi. We can’t ignore the ecological side of things. These companies should start including environmental efforts in their campaigns.
I love the idea of getting rewards for smiling, but aren’t we just feeding into this superficial culture where genuine happiness is replaced by instant gratification?
I get what you’re saying, but perhaps it can encourage people to appreciate small joys more often. It’s a balance we need to find.
Anyone else feel that campaigns like this gloss over the real issues, like data privacy? How much of our smiles are they actually collecting?
@Harrison, exactly! We need to think more about how much personal data we hand over just for a bit of fun or a reward.
Valid concerns, man. Companies promise fun experiences, but they often don’t mention what they do with our data.
[…] At the heart of “Happiness Express2” is a heartwarming television commercial that encourages viewers to cherish memories, share smiles, and look forward to the future with hope. This campaign underscores the importance of connecting with others and spreading happiness in the community. Don’t miss out on this uplifting message that is sure to inspire as we head into the new year. Source link […]
Why not just enjoy the fun of it? Not everything has to be so serious. Sometimes these campaigns actually bring people together.
Neha, you’re right about that. There’s definitely a value in cultivating connections, even if sparked by corporate campaigns.
Honestly, the promotional discounts alone might be worth trying out the app. Who doesn’t like a good deal, especially on coffee and shopping?
This is one of the better campaigns I’ve seen from telecom companies. At least it tries to engage directly with the customer and reward them for participation.
It’s nice to see companies using technology to innovate ways of spreading positivity. Helps make the digital world feel a bit warmer.
At the end of the day, it’s great marketing. But wouldn’t it be revolutionary if these companies reinvested their profits into social good without needing a campaign?
That’s an optimistic thought, Theo. Maybe one day these companies will prioritize purpose over profit in a genuine way.
The pressure to participate in these campaigns can be overwhelming, especially for people just trying to navigate their daily lives without feeling like they’re missing out.
I personally love these kind of engagement campaigns. It’s a nice distraction from the grind that life can become sometimes.
Campaigns like this might seem lighthearted but they subtly condition us to associate happiness with consumption. Something to ponder.
True, Steve. But isn’t modern life built around consumer experiences? It’s hard to separate happiness completely from them.
Revisiting this after discussions, I think there’s potential for positive impact as long as we’re aware of the bigger picture and keep pushing for ethical business practices.
Absolutely, Alice. Balance between enjoyment and awareness seems to be key here.