Botanica Luxury Villas, a titan in Phuket’s high-end real estate landscape, has marked two decades of excellence with the grand opening of a cutting-edge Head Office. This iconic new facility stands as a testament to two decades of luxury and innovation, serving as a central hub for its ever-growing clientele, both Thai and international. The unveiling event was nothing short of spectacular, during which Botanica unveiled its stellar 2024 performance and laid out an ambitious roadmap for 2025, brimming with luxe projects that promise to elevate their already prestigious portfolio.
The company’s strategic expansions are driven by insights directly from High Net Worth Individuals (HNWIs), laying the foundation for luxury residential projects in prime locales, as well as mixed-use developments, retail corners, and Phuket’s inaugural art museum. These expansions underscore the flourishing real estate market in Phuket, especially in emerging hotspots where property values are on a steady upswing. Not one to rest on its laurels, Botanica has also reaffirmed its commitment to government initiatives aimed at positioning Phuket as a premier global destination.
Mr. Attasit Intarachooti, the dynamic CEO of Botanica Luxury Phuket Co., Ltd., expressed his pride in the company’s accomplishments: “For over twenty years, Botanica Luxury Villas has carved a niche in the luxury pool villa segment by understanding the sophisticated lifestyle needs of our affluent clientele. Our projects consistently epitomize international quality standards, functional yet refined designs, and meticulously chosen locations.”
To date, Botanica has successfully completed 27 projects across Phuket, Krabi, and Hua Hin, with Phuket alone boasting 4,081 residential units developed between 2004 and the third quarter of 2024. A notable highlight is the 1,095 units created directly under the Botanica brand, amassing a staggering value exceeding 51 billion baht, as reported by Colliers Thailand in September 2024. This year also saw the launch of standout projects such as Botanica Wisdom, Botanica Hythe—marking its foray into luxury condominiums, Botanica Pru Jampa, Botanica Modern Sea Karon, and the latest phase of Botanica Four Seasons, appropriately named ‘Winter’—all of which have received an enthusiastic market reception.
The resounding success of these ventures, punctuated by ten project sell-outs and record-breaking monthly sales in January 2024 totaling 1.2 billion baht, further cements Botanica’s leadership in the Phuket luxury real estate sphere. Fueling this success are Botanica’s expert mastery, private yet strategic locations proximate to essential amenities, nature-embracing architectural designs, and exemplary project quality—all hallmarks of the Botanica brand for two decades.
With a robust foundation already laid, Botanica Luxury Villas is poised for further expansion, as it continues its visionary mission to redefine luxury living and elevate Phuket as a global destination.
BOTANICA Unveils Award-Winning Head Office, Expands into High-Potential Cities
The newly inaugurated Botanica Head Office spans an impressive 1,885 square meters, showcasing an elegant Eco Office concept with a harmonious blend of modern classic design. This warm and inviting space integrates seamlessly with nature, a signature nod to Botanica’s design ethos present across all its luxury developments. As a hub for comprehensive services tailored for global clients and investors, it’s strategically located in the Thep Krasattri Subdistrict of the Thalang District for optimal access to various Botanica projects. Inside, visitors will find a showcase area featuring detailed models of all Botanica’s ventures, with a professional team offering top-tier pre- and post-sales services.
Industry accolades have already been showered upon this sophisticated facility, having clinched the prestigious “Office Architecture for Thailand” award at the Asia Pacific Property Awards 2024. This recognition mirrors BOTANICA’s commitment to fostering an inspiring workspace that not only satisfies employees but leaves clients in awe.
Phuket’s Thriving Luxury Villa Market
The luxury villa market in Phuket continues to thrive, particularly in areas like Cherng Talay and Pru Jampa. According to Colliers Thailand, the villa market for 2024 has reached a record valuation of 160–170 billion baht. A total of 1,285 villas launched across 65 projects this year contribute to this metric, amassing a collective value of 36 billion baht. For the first time in fifteen years, villa launches have outpaced condominiums, signaling a pivot in buyer preferences. The high demand, especially from Russian and European investors seeking second homes or investment properties, continues to drive this vibrant market.
- Cherng Talay: 210 units
- Pru Jampa: 180 units
- Bang Jo: 31 units
- Layan: 28 units
Villa prices have soared to opulent heights in areas like Kamala and Bang Tao, with units priced at 296.2 million baht and 270 million baht respectively. Meanwhile, rising stars such as Cherng Talay and Pru Jampa offer more median pricing of 114.7 million baht and 56.3 million baht, yet they too reflect a solid trend in price appreciation.
Strategic Expansion from Phuket to High-Potential Major Cities
Broadening its horizons, Botanica Luxury Villas has pioneered the expansion of its luxury portfolio beyond Phuket with significant projects like Botanica Luxury Krabi in Krabi province and Botanica Luxury Hua Hin in the Thap Tai subdistrict of Prachuap Khiri Khan province. Mr. Attasit Intarachooti elaborates on the strategy driving this geographic diversification: “Our expansion into Krabi and Hua Hin is a strategic step forward, building atop our achievements in Phuket. The Ao Nang area in Krabi represents an exciting growth opportunity, propelled by a tourism resurgence and increased foreign investment from Europe, Australia, and China—investors drawn to high-end vacation homes blending tranquility with proximity to lifestyle amenities. Expected rental yields are attractive, ranging from 6–8% annually, with anticipated significant growth in land value.”
Conversely, Hua Hin, with its unique allure as a premium resort town, attracts tourists and investors who prioritize private beachside living. Land prices in Hua Hin have been appreciating at a steady pace of 5–10% annually. These developments not only broaden Botanica’s business reach but also uplift luxury living standards within these locales, creating promising investment prospects for clients. Furthermore, Botanica is actively evaluating additional locations and exploring strategic partnerships with local power players to fuel future growth.
Pushing Forward in 2025: Expanding into Mixed-Use Developments and Opening Phuket’s First Art Museum
Looking ahead, Botanica Luxury Villas is poised to reinforce its position on a global scale in luxury lifestyle development. The company’s forward-thinking strategy involves venturing into mixed-use and retail projects, setting the stage for a comprehensive luxury lifestyle kingdom catering to diverse clienteles while enriching the “Botanica Community.”
In 2025, Botanica aims to introduce new luxury villa projects in strategic locations such as Chalong, Rawai, Phuket Town, and Ao Po. They also plan two high-end condominium ventures in the flourishing Bang Tao-Cherng Talay corridor:
- “HYTHE by Botanica”: This anticipated development forms the heart of the Botanica Grand Avenue mega-project nestled in Cherng Talay near Bang Tao Beach, with a valuation exceeding 12 billion baht. Targeting both Thai nationals and international buyers, it presents exceptional design elements and comprehensive lifestyle facilities, even accommodating pets. With over 40% units pre-sold, Botanica is eyeing a sales target of 1 billion baht for “HYTHE by Botanica” by the end of 2025.
- Central Cherng Talay Condominium Project: Dubbed Phuket’s “Thonglor district,” this project sprawls over 60 rai of land with an estimated project value soaring beyond 18 billion baht. Located a mere 500 meters from Bang Tao Beach, it promises expansive green spaces and an art-inspired promenade seamlessly connecting to the Cherng Talay area. Set for an official launch in late 2025, this development aligns with Botanica’s vision to achieve sales upwards of 500 million baht, contributing to a total condominium sales objective of 1.5 billion baht for the year.
Five-Year Strategic Plan
Botanica’s five-year strategic outlook is anchored on four pivotal pillars:
- Ultra-Luxury Residences: With aspirations to develop ultra-premium projects catering to high-net-worth individuals (HNWIs), these residences promise unparalleled privacy, stunning beachfront vistas, and exclusive living experiences.
- Mixed-Use Development: Ingeniously integrating luxury hotels, branded residences, retail spaces, and elite clubhouses into cohesive lifestyle entities.
- Investment Properties: Fostering sustainable returns via long-term rental villas supplemented by comprehensive tenant management services.
- Community Enhancement: Introducing the Botanica Art Museum—a first for Phuket, envisioned as a cultural nexus that inspires and facilitates cultural exchanges through exhibitions.
Mr. Attasit emphasized the expansive vision: “Our commitment transcends mere residential development, instead focusing on crafting the ‘Botanica Community.’ The recent launch of the Botanica Privilege Club complements our service offerings and privileges across all our projects, underpinning our dedication to redefining luxury living standards in the region.”
Exclusive 20th Anniversary Offers
To commemorate two decades of trailblazing success, Botanica Luxury Villas rolls out exclusive anniversary discounts on select luxury villas across its prestigious projects, available until January 31, 2025. Offers include:
- Botanica Luxury Hua Hin: Elegant 3-bedroom, 4-bathroom units start at 20 million baht.
- Botanica Wisdom: Pristine 3-bedroom, 3-bathroom units start at 20.7 million baht.
- Botanica Foresta II: Spacious 4-bedroom, 5-bathroom units start at 35 million baht.
For further insights on Botanica’s offerings and exclusive anniversary deals, engage with them via their website, follow BOTANICA Luxury Villa on Facebook, or give them a ring at +66 81 324 2999 or +66 90 399 4497.
Wow, it’s amazing how much Botanica has achieved in 20 years! Phuket really is becoming a luxury hot spot.
I agree, but I wonder if this focus on luxury makes Phuket less accessible for locals.
That’s a valid point. There needs to be a balance between development for tourists and benefits for residents.
Locals need affordable housing and job opportunities, not just fancy villas for foreigners!
Does anyone else think it’s a waste of money to build more villas when climate change could wash them away in a few years?
That’s a good point, Joe. High-end real estate may be ignoring long-term environmental sustainability.
I sure hope they’re considering environmental impacts. Phuket’s natural beauty is its biggest asset.
I don’t see anyone stopping to invest, even if the risks are higher. Money speaks louder than climate warnings sometimes!
Their new mixed-use projects sound impressive. I bet they’re going to completely change those areas’ vibes.
It could really boost local economies and create new job opportunities. I’m all for it.
Or it might inflate property values to the point where local businesses are pushed out. Look at what happened elsewhere!
As someone from Hua Hin, I welcome Botanica’s expansion. It’s time our town gets on the luxury map.
Adding an art museum seems superfluous when they should focus more on infrastructure to support these developments.
It’s about enhancing cultural appeal and drawing in different types of tourists and investors.
20 years of Botanica! They must be doing something right. Who wouldn’t want to live in a slice of paradise?
Hopefully, the new office will set standards for sustainable building in the region.
These exclusive deals for their anniversary sound great. But who really benefits from such luxury offers?
High-net-worth individuals and international investors, mostly. It’s not for the average person, that’s for sure.
Well, maybe the economic boost trickles down in some way? People employed in construction, retail, and tourism do benefit, don’t they?
I visited Phuket last year, and it’s clear there’s a rising demand for luxury. Botanica seems to be capitalizing on that really well.
Investors are probably looking at future gains, given how Phuket’s property values are rising. It’s like a gold rush.
A bit of tuition: If these villas and condos are snapped up by wealthy foreigners, where does that leave local housing needs?
Probably don’t factor much into the equation. Developers follow the money.
Such projects could drive locals further out, or prompt policy changes to ensure residents aren’t left behind.
The designs may embrace nature, but do they also preserve it? That’s my concern.
What’s the point of having all these developments if they only cater to the super-rich?
There’s a balance needed. Luxury villas attract tourism dollars but shouldn’t distract from urgent infrastructure needs.
Sounds like another capitalist venture exploiting natural beauty for profit.
Botanica is leading by example in how to scale a luxury brand. There’s definitely a lesson in their strategy.