The prestigious Chulalongkorn Business School’s Master in Branding and Marketing (MBM) Program, in a grand alliance with the Stock Exchange of Thailand and Manager Online, hosted the prestigious ASEAN and Thailand’s Top Corporate Brands 2024 awards ceremony on 30 January 2025. This captivating festivity, held at the historic Chulalongkorn University Auditorium, was honored by the dignified presence of Prof. Dr. Surakiart Sathirathai, the esteemed Chairman of Chulalongkorn University Council. As the event graciously tiptoed into its fabulous 15th year, it not only commemorated the pioneering research in corporate brand valuation but also showered accolades upon outstanding corporate brands from Thailand and across the ASEAN region. Truly, this was a celebration of branding excellence, one that shimmered with insight, achievement, and camaraderie amid an ever-evolving global market.
A New Dawn in Corporate Branding
The ever-inventive Corporate Brand Success Valuation (CBS Valuation) method, the brainchild of the illustrious Prof. Emeritus Dr. Guntalee Ruenrom and accomplished Asst. Prof. Dr. Ake Pattaratanakun from Chulalongkorn Business School’s adept Marketing Department, continued to make its mark. It persistently evaluates the brand worth of listed companies nestled in Thailand and other ASEAN regions, even as the economic, social, political, and technological landscapes dance in ever-changing times. With wisdom flowing like a gentle river, Dr. Guntalee remarked, “Our research inspires business leaders to grasp the strategic quintessence of corporate branding, which not only fuels business growth but nurtures sustainable development on the horizon.”
A Stalwart of Thai Brands
This year, the spotlight fell brightly on Bangkok Expressway and Metro (BEM), as it ascended into Thailand’s Top Corporate Brand Hall of Fame 2024. This noble honor was bestowed upon them for their unwavering excellence in corporate brand value, held aloft for five glorious years. Alongside BEM, an assembly of 15 luminous companies from a spectrum of industries gleefully claimed their titles as Thailand’s Top Corporate Brands 2024. Among them were:
– Carabao Group (THB 89,115 million)
– Tisco Financial Group (THB 34,079 million)
– Krungthai Card (THB 99,847 million)
– Muang Thai Insurance (THB 40,699 million)
– SCG Packaging (THB 100,594 million)
– Dynasty Ceramic (THB 13,968 million)
– Asset World Corp. (THB 53,084 million)
– Gulf Energy Development (THB 387,787 million)
– Home Product Center (THB 133,630 million)
– Bumrungrad Hospital (THB 123,342 million)
– Plan B Media (THB 16,904 million)
– The Erawan Group (THB 5,168 million)
– KEX Express (Thailand) (THB 30,270 million)
– HANA Microelectronics (THB 15,424 million)
– Jasmine Technology Solution (THB 60,776 million)
Spotlighting ASEAN’s Finest
Beyond the borders of Thailand, the ASEAN’s Top Corporate Brands 2024 awards paid a glowing tribute to six remarkable companies hailing from six distinct ASEAN nations:
– Pt Bayan Resources Tbk (Indonesia) – USD 31,445 million
– CelcomDigi (Malaysia) – USD 10,401 million
– SM Investments Corporation (Philippines) – USD 11,559 million
– DBS Group Holdings (Singapore) – USD 24,725 million
– Delta Electronics (Thailand) – USD 20,294 million
– Joint Stock Commercial Bank for Foreign Trade of Vietnam (Vietnam) – USD 10,799 million
Hall of Fame Glory
In a moment of pure brilliance, Pt Bank Central Asia Tbk (Indonesia) crowned its achievements by receiving the esteemed ASEAN’s Top Corporate Brand Hall of Fame 2024 award. This commendation celebrated their steadfast commitment to maintaining the highest corporate brand value across ASEAN for an incredible five consecutive years.
The ASEAN and Thailand’s Top Corporate Brands 2024 awards illuminate the path toward recognizing the role of corporate branding in shaping the success stories of businesses. As these awards reinforce Chulalongkorn University’s unwavering devotion to brand research and development throughout the region, they also set a vibrant stage for future innovators and dreamers, urging them to embrace the art of brand-building with passion and foresight.
This event seems more like a way to glorify big corporations rather than promoting meaningful innovation. It celebrates monetary value, not progress.
True, but corporate branding is crucial for stability and growth, especially in such a competitive market.
I understand that, but shouldn’t we balance growth with ethical practices and sustainability?
Businesses can be ethical and successful. It’s not mutually exclusive.
Well, branding ties into consumer trust. Trust boosts sales, which can ultimately lead to more investments in innovation.
I think it’s great that Thai companies are being recognized! It shows progress and global integration.
Sure, they’re recognized, but are they truly advancing the society or just accumulating wealth?
Wealth accumulation isn’t inherently bad if it opens up more opportunities for employment and social development.
Why aren’t there more tech companies recognized? They are the ones driving future innovation.
Tech companies often focus on innovation first and branding later. It’s a different trajectory.
Seems like a lost opportunity. Brand recognition can elevate tech innovation, too.
I wish events like these could put more focus on small businesses. They’re the backbone of any economy.
Agreed! Small businesses need the spotlight to thrive, especially in emerging markets.
True, but these awards highlight the importance of financial resilience that big brands exemplify.
Yes, but resilience isn’t exclusive to big brands. Small businesses innovate much more creatively due to constraints.
Prof. Guntalee’s work on brand valuation is revolutionary. Exciting times ahead for businesses!
It’s all numbers and theories. Real world applications are what count.
DBS Group Holdings from Singapore is an interesting choice! They truly embody technological advancement in finance.
Absolutely, and it shows the power of fintech in redefining traditional financial systems.
Chulalongkorn University leading such initiatives is a testament to the importance of education in modern business success.
It’s inspiring, but it also makes me wonder if academic contributions can compete with actual industry experience in the long run.
Experience is vital, but academic insights often provide the foundational theories that lead to innovation.
It all sounds flashy and glamourous, but what do awards like this achieve for the average consumer?
Good point. It doesn’t seem to affect us except maybe making corporations richer.
How are these brand values truly measured? There’s bound to be bias when it comes to valuation.
Fascinating to see ASEAN’s diversity showcased. It’s key for understanding regional economic dynamics.
I hope these recognized brands are also focusing on environmentally sustainable practices.
Does anyone else think these ceremonies are more about networking than genuine recognition?
Isn’t networking a genuine benefit too? Opportunities arise from connections.
Does anyone know how to view the full research findings by Prof. Emeritus Dr. Guntalee?
I believe this is a crucial reminder for companies worldwide to double down on their brand strategies amidst changing global markets.