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Pattaya’s New Alcohol Policy: Mayor Poramase Ngampichet Celebrates Relaxation for Festive Season 2025

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Pattaya has always been a vibrant hub of tourism and entertainment, but a recent shake-up in policy is set to add a more jubilant note to the city’s soundtrack. The decision by the National Alcohol Policy Committee to allow the pouring of drinks in select venues during major religious holidays promises to fill the glasses of both tourists and local business revenues alike. The ruling is set to sprinkle festive cheer in hotels, bustling entertainment venues, and international airports, even as other public spaces keep their corks in the bottle.

The announcement is causing excitement across Pattaya, with insiders optimistic about seeing the shift live by the time Visakha Bucha Day dawns on May 11. With a twinkle in his eye, Pattaya’s Mayor Poramase Ngampichet endorsed the move wholeheartedly. Reflecting on the past, he noted, “In previous years, our entertainment hotspots remained open through major religious days, but alcohol sales came to a halt from midnight before the holiday until midnight on the holiday itself.” Now, the mayor is championing this refresh, eager to reignite Pattaya’s flame with glasses raised high—so long as they’re served within legal confines.

There’s a slight wrinkle in the plan, though. With areas like Jomtien, Naklua, and the intriguing ‘Dark Side’ still not stamped as bona fide entertainment zones, it’s leaving businesses there a trifle perplexed about which way the wind will blow for them on such celebratory days. Despite this, Mayor Ngampichet remains steadfast, urging that the serving of spirits marry with stringent enforcement, especially keeping alcohol out of the hands of anyone under 18. The objective? To let this new liberation brew a storm of tourism trade that pours over Pattaya.

Amphorn Kaewsaeng, representing The Stones House, is as enthusiastic as a kid in a candy shop, applauding the announcement as a long-awaited victory for entertainment operators. “The government has seen the light and business owners are more than happy to comply with every dot and crossing of the i’s and t’s,” she asserted with visible glee. It seems the only buzz now is the sound of corks popping and glasses clinking, with local businesses humming with the expectation of prosperity.

The catalyst for this policy shake-up was a meeting of considerable heft, steered by Deputy Prime Minister and Digital Economy and Society Minister Prasert Chantararuangthong at Government House on March 4. It’s a delicate balancing act, allowing glasses to be raised at international airport terminals and select venues, while maintaining a national umbrella ban on the sale of alcohol. Yet, the room for permissible revelry in line with the law is enough for the spirits industry to toast its foresight.

All eyes are now set on raising a toast—or ten—to Pattaya’s evolved festive spirit, catalyzed by a law that allows you to have your drink and drink it too, underpinned by adherence to the legal framework. As travellers arrive in Pattaya, the tantalizing promise of libations awaits them in approved venues, set against the backdrop of the city’s innate liveliness and charm. It’s expected that getting behind this pragmatic approach will let the world enjoy a refreshing blend of culture, celebration, and, of course, a drink or two!

32 Comments

  1. Joe Thailand March 6, 2025

    I’m all for more booze! It will attract more tourists and that means more money. Win-win! Who even cares about religious days anymore?

    • Samantha Heart March 6, 2025

      It’s disrespectful to disregard religious days. Cultural sensitivity should hold importance.

      • Joe Thailand March 6, 2025

        Why can’t people just relax and have a good time? People need to live a little!

      • CulturallyAware March 6, 2025

        Balancing respect for traditions and the economy can be tricky, but it’s necessary.

    • BuzzSeek March 6, 2025

      Let’s hope this doesn’t turn into a free-for-all. Safety should always be the priority.

  2. Grower134 March 6, 2025

    Finally, some progress! What’s next—a 24-hour party city? Let Pattaya lead the way in fun.

    • HistorianDavis March 6, 2025

      Cautious optimism, my friend. History reminds us that moderation is key.

    • Jess.A March 6, 2025

      Turning a city into a non-stop festival sounds exhausting for locals.

    • PartyPenguin March 6, 2025

      Live a little! Cities are meant to evolve. Embrace change!

  3. Tracy M. March 6, 2025

    This is irresponsible! Encouraging drinking during religious days just doesn’t sit right with me.

    • Alan S March 6, 2025

      But what about the economic benefit? Shouldn’t that be considered as well?

      • Tracy M. March 6, 2025

        I agree that the economy is important, but there have to be other ways to boost it.

  4. Larry D March 6, 2025

    This new policy is an inevitable step in tourism-driven economies. Can’t be rigid if you wanna stay competitive.

    • Serena J March 6, 2025

      True, but these changes must respect local culture and not just cater to tourists.

    • SunshineRider March 6, 2025

      Tourism is a global game now. If Pattaya doesn’t adapt, it’ll fall behind.

  5. Niha March 6, 2025

    As a local, I’m worried this will encourage unruly behavior in areas not prepared for it.

    • HappyTraveler March 6, 2025

      Tourists should respect local customs. Safety measures should be stricter.

    • MayorFan March 6, 2025

      The mayor knows what he’s doing. Trust in leadership!

  6. TheDrinkCritic March 6, 2025

    This will make Pattaya an even more desirable destination for party enthusiasts worldwide.

  7. EcoAwake March 6, 2025

    More tourists will strain our resources and environment. Sustainability is at risk!

    • TravelSavvy March 6, 2025

      Tourism brings much-needed revenue—there’s always a trade-off.

  8. JetSetter March 6, 2025

    I love this! Maybe I’ll plan my next trip around these days.

  9. FamilyFirst March 6, 2025

    Not all tourists come here to drink. Family-friendly activities are also important.

  10. Cautious Optimist March 6, 2025

    A cautious but refreshing update. Let’s see how this pans out amid local traditions.

  11. TonyT March 6, 2025

    Pattaya should’ve done this ages ago. Catching up with the times now!

    • GracefulGlobetrotter March 6, 2025

      Indeed, but they should remember that entertaining tourists shouldn’t mean ignoring social consequences.

  12. LovingNature March 6, 2025

    Wish we would focus more on eco-friendly tourism rather than just alcohol-centric policies.

  13. Jordan L March 6, 2025

    It’s going to be interesting to see how these changes balance with cultural adherence during significant days in a religious calendar.

    • SaraH March 6, 2025

      Exploring this balance could actually highlight the richness and adaptability of local culture.

    • TommyBoy March 6, 2025

      Possibility of hybrid cultures settling in is thrilling but could dilute original traditions.

  14. EverCheer March 6, 2025

    Excited to see local businesses thriving, but let’s ensure it’s responsible and inclusive to all.

  15. CamTraveler March 6, 2025

    Policies like these can create divides among community groups. We have to tread carefully.

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