In a bold bid to quench Thailand’s thirst for unique flavors and cutting-edge campaigns, Ichitan Group PCL, the undisputed titan of the ready-to-drink tea realm, has sprung into action with a refreshing summer spectacle. This year, the stage is set for “Ichitan Green Tea with Chrysanthemum and Honey,” a brew that promises to brew records and break barriers as the country sizzles with rising temperatures and an even hotter beverage market.
But Ichitan isn’t embarking on this journey alone. They’ve enlisted the dynamic duo Ling-Sirilak Kwong and Orm-Kornnaphat Sethratanapong, fondly known as the “Girl Love” phenomenon, who have captivated the hearts of millions across the nation. This powerhouse pair’s charm is set to propel Ichitan toward its third-quarter milestone—a jaw-dropping 9.5 billion baht in revenue by the year 2025.
The timing couldn’t be more perfect. As Thailand’s ready-to-drink tea market is currently basking in a sunlit boom, estimated to reach a tantalizing 18.577 billion baht, Ichitan is sipping on this prosperity quite literally. The sector, leading the non-alcoholic beverage brigade, has witnessed a whopping 13.3% surge, making now the optimal moment for Ichitan’s ambitious campaign to unfurl.
According to Tan Passakornnatee, the visionary CEO of Ichitan Group PCL, “Summer is our peak season, and we’re elevating ‘Ichitan Green Tea with Chrysanthemum and Honey’ as our star performer. Our collaboration with Ling-Orm is more than just a marketing move—it’s a catalyst poised to spark a nationwide craze, steering us toward our lofty revenue ambitions.”
A Celestial Summer Showstopper
At the very nucleus of this campaign lies the undeniable allure and contagious charisma of Ling-Orm. Their spirited personas are the perfect match for the invigorating zest of Ichitan’s latest concoction. With these stars lighting up the campaign’s horizon, Ichitan anticipates a tidal wave of consumer zeal that could lead to a nation-wide “sold-out” serenade.
A cognition boost for the campaign’s momentum comes from Ichitan’s vibrant digital push. Picture this: dazzling billboards punctuating cityscapes and social media whirlwinds that invite fans into a frenzy. The “Express Your Love for Her through Ichitan” initiative summons aficionados to creatively showcase their admiration for the cherished Ling-Orm—turning social media feeds into bustling arenas of adoration.
Where to Uncork the Charm
Now, the question on every eager lip: where can one join the chorus of Ichitan enchantment? Look no further than a refreshing 500ml bottle of Ichitan Green Tea with Chrysanthemum and Honey, available for a breezy 25 baht. These delightful concoctions await discovery at every corner, from the iconic aisles of 7-Eleven to the convenience of 7Delivery and all major retailers across the land.
Feel the fervor and share your affinity for Ling-Orm by flaunting #IchitanxLingOrmอร่อยSoldOut and #Ichitan across your digital platforms. To keep your finger firmly on the pulse of this bubbling excitement, linger on Ichitan’s Facebook Fanpage and delight in exclusive content on TikTok: @ichitandrinkth. So, are you ready to immerse yourself in the effervescent world of Ichitan?
This is such a clever campaign! I love how they’re using popular culture to promote their product. Ling-Orm has such a huge fanbase.
But isn’t it sad that so many brands rely on celebrity culture? Shouldn’t the product quality speak for itself?
It’s true, but in today’s world, marketing strategies are all about creating buzz and excitement.
And don’t forget, good marketing helps good products reach the right audience!
9.5 billion baht by 2025? That’s an insane target. Are there really that many people willing to buy fancy tea?
Considering the boom in the beverage market, it’s not impossible. Remember the bubble tea craze?
Even so, I wonder if it isn’t inflated by sheer marketing exaggeration.
Sometimes these aggressive targets are just to draw investor attention, not necessarily fully achievable.
I’m looking forward to trying this new flavor. Chrysanthemum and honey sound refreshing for summer!
Never had chrysanthemum before. Is it a strong flavor?
It’s kinda floral and sweet. Really good if you like light teas.
The surge in the non-alcoholic beverage sector is fascinating. I wonder how long this boom will last.
As long as health trends are in vogue, I think healthy beverages will keep growing.
I hope they’re sourcing these ingredients sustainably. Environmental responsibility should be at the forefront.
Good point. Big brands should lead by example in sustainability.
Ichitan usually emphasizes their eco-friendly practices, but I’ll take a deeper look.
So excited for the social media campaigns! Can’t wait to see how fans express their love for Ling-Orm.
It’s such a smart move. Engaging the fans ensures instantaneous spread of content.
In switching flavor profiles frequently, Ichitan risks alienating its core customers who prefer consistency.
Does Thailand really need another beverage campaign? The market feels oversaturated to me.
Competition drives innovation. Besides, new flavors bring more choices to us consumers.
But at some point, throwing darts at new trends just clutters the market.
Influencer marketing at its peak again. I’m intrigued to see how effective this pairing will be for Ichitan.
Won’t other tea brands just copy this concept if it’s successful? What makes Ichitan so different?
It all comes down to the flavor. If Ichitan delivers on taste, they’ll have a winner, otherwise, marketing won’t save them.