70% of Thais Embrace ‘Soft Power’ Dream, But Confusion Reigns on New Policy!

Welcome to the riveting results of a recent pulse-check on the buzzword of the hour: soft power. Here’s the lowdown from The Attraction‘s latest foray into the psyche of the Land of Smiles. They’ve been busy bees, buzzing through the digital beehive and surveying an ensemble of Thai netizens between November 21st and 27th. As curiosity peaks, they’ve unveiled that a whopping 70% of those surveyed aren’t just familiar with the term ‘soft power’—they’re downright cozy with it, and convinced of its significant ties to the creative economy that’s close to their hearts.

But hold the phone—what’s this ‘One Family One Soft Power’ (OFOS) policy hovering on the tongues of Thai politicos? Turns out, over 60% of responders are scratching their heads, muddled about what this policy truly embodies or how it even rings into action. This canvas of confusion paints a compelling picture given it’s the brainchild of the ruling Pheu Thai Party, part and parcel of their election sweet nothings. The newly minted National Soft Power Strategy Committee, with Paetongtarn Shinawatra at the helm, aims to steer this ship into prosperous waters.

Cultural Delicacies and Pugilistic Prowess: What Screams ‘Soft Power’ to Thais?

The irresistible allure of mango sticky rice—a symphony in sweetness that waltzes gracefully across the taste buds.
The zestful kick of Tom Yum Goong, a fiery dance of hot and sour notes playing with the palate.
The fierce grace of Muay Thai, where warriors choreograph their moves with articulate precision.
The whimsical charm of elephant pants, the breezy ambassadors of Thai sartorial flair.
The refined refreshment of Thai tea, a pour of cultural richness in every glass.

Champions of Charisma: Thailand’s Ambassadors of Soft Power

K-pop’s sensation and Thailand’s pride, Lalisa “Lisa” Manoban, with every sway, captures hearts across borders.
The unstoppable force, Buakaw Banchamek—Thai boxing’s legendary knockout.
Action-packed artist, Tony Jaa—the human highlight reel of martial arts cinema.
The cerebral charisma of Pita Limjaroenrat, the voice that’s pushing Thailand forward.
The silver screen’s jewel, Ranee “Bella” Campen—Thailand’s darling who commands every frame.

Thailand’s Soft Power Satchel: What’s In It?

The tapestry of Thai art and culture, woven with the threads of history and vibrant creativity.
The cinematic escapades within Thai films, offering a lens into the soul of this dynamic nation.
The jubilant spectacle of Thai festivals, where tradition waltzes with modernity under the fireworks.
The harmonic melodies of Thai music, strumming the chords of indigenous identity and global grooves.
The spirited sips of Thai home brew liquor, fermenting with local pride and liquid craftsmanship.

Hitting a Few Soft Power Snags…

The enigma of unclear government policy—a maze in the blueprint of national pride.
A tangled network of agencies in need of mutual understanding and communication tuning.
The shackles of an inadequate budget, curbing the winds in the sails of cultural promotion.
A public relations drought, leaving the masses parched for awareness.
An urgent call for the expansion and adding of value, as Thai soft power is ripe for globalization’s picking.

Who’s Brandishing the Soft Power Sabre?

The guardians at the Ministry of Culture, safeguarding the treasures of Thai traditions.
The strategists in the Ministry of Tourism and Sports, courting the world with Thailand’s charm offensive.
The visionaries at the Creative Economy Agency, engineering Thailand’s aesthetic and intellectual exports.
The designers of destiny at Thailand Creative & Design Centre, weaving the future tapestry of Thai innovation.
The narrative spinners of Content Thailand, scripting the tales that will echo globally.

Titans of Thai Soft Power: The Brands that Beckon

King Power—the regal realm of retail, where Thai hospitality embraces global consumerism.
Singha—the lion’s roar in the beverage jungle, a brew that binds culture and celebration.
Chang—the elephant in the room that’s too good to ignore, a beverage giant stomping with taste tradition.
PTT—fueling Thailand’s journey into the future, an energy titan powering possibilities.
Krating Daeng (Red Bull)—the wings that gave the world flight, a potion of perseverance and vigor.