CC DOUBLE O is taking a thrilling leap into the world of reimagined fashion with a bold brand transformation that has everyone talking. Under the new banner of “Casual Confidence,” this fashion powerhouse from the Jaspal Group is shaking things up to reflect contemporary fashion trends that celebrate diversity, openness, and a kaleidoscope of individuality. This ambitious rebranding invites style enthusiasts to break free from the chains of conformity, encouraging them to mix and match fashion items, creating a tapestry of stunning styles that speak to their personal flair.
The brand’s metamorphosis is marked by the unveiling of an innovative logo and the opening of their first concept store, housed in the luxurious confines of the second floor at Icon Siam. Here, fashion lovers will encounter a fresh, immersive brand experience that captures the essence of “Casual Confidence” in every thread and fabric swatch.
According to Mr. Krit Singhsachathet, General Manager of CC DOUBLE O at Jaspal Public Company Limited, this change underscores CC DOUBLE O’s status as one of the top-ranking brands in the Jaspal Group. “In 2024, we proudly stood among the top three brands in sales for the group,” Mr. Krit shares with an infectious enthusiasm. “For two decades, we’ve been serving casual fashion with contemporary designs, crafted from premium, comfortable fabrics that meet our customers’ every requirement. Celebrating our 20th anniversary, we continue to champion the ‘Casual Confidence’ mantra with our newly styled logo and concept store that promises an engaging, new experience.”
He goes on to elaborate, “Today’s fashion-savvy consumers revel in diversity and creativity. They shrug off the shackles of restrictive trends and instead, creatively mix styles to manifest their identity, whether they’re impressing at a conference table or unwinding at a brunch with friends. This paradigm shift calls for fashion brands to adapt, presenting an array of choices that enable individuals to express their unique identities with confidence through their wardrobes.”
Embarking on the “Casual Confidence” journey represents a pivotal evolutionary step for the CC DOUBLE O brand. It emphasizes their core values, which include:
- Quality: A dedication to superior materials and painstaking attention to detail ensures each item not only exudes style but is comfortable, durable, and fits flawlessly.
- Identity: The iconic CC DOUBLE O bird logo personifies freedom, prominently featured in their “Signature Collection,” which boasts a variety of timeless designs and colors. The brand’s SUEDE perfume further encapsulates a unique identity and style.
- Sustainability: Embracing environmentally friendly materials, the brand creates collections that are not only beautiful and enduring but sustainable, minimizing environmental footprints.
The newly launched concept store at Icon Siam spans over 230 square metres, designed under the inviting theme of “Co-Space & Function”. The aim? To craft a cozy haven where individuals can congregate and relish each other’s company. The store’s atmosphere is an inviting blend of cozy warmth and modern elegance, with handcrafted furniture and airy, bright interiors that whisper promises of ‘you-time’. A gentle bouquet of “Vacation House” fragrance swirls through the air, conjuring serene vibes of blissful relaxation.
Proudly operating 54 branches nationwide, CC DOUBLE O plans to gently refurbish its existing stores to better mirror the “Casual Confidence” essence, ensuring enhanced customer experiences. “With the introduction of this new concept, we have unwavering confidence that CC DOUBLE O will exceed customer expectations, strengthening its brand prominence and sustaining growth within the Jaspal Group,” Mr. Krit concludes with a smile that promises exciting times ahead.
Stay updated with our latest news and promotions through our social channels:
Instagram: cc_double_o
Facebook: www.facebook.com/ccdoubleo
LINE Official Account: @ccdoubleo
Tiktok: ccdoubleo.official
I’m all for fashion brands celebrating individuality, but let’s not forget these big companies often exploit workers in third-world countries. Rebranding can’t mask unethical practices.
But isn’t it a step in the right direction? They’re focusing on sustainability too, which is major progress.
True, but sustainability in fashion is often just a marketing gimmick unless they disclose their full supply chain practices. Transparency is key!
Exactly, if they were serious, they’d have full transparency about where their materials come from and how they treat their workers.
I love that CC DOUBLE O is embracing ‘Casual Confidence.’ Fashion is about expressing yourself, and this approach makes it more accessible to everyone.
Easy for you to say if you have the money to shop there. It’s not exactly affordable for the average person.
Good point, Mike. It would be nice to see more budget-friendly options that don’t compromise on style or ethics.
I feel like big brands just rebrand to stay relevant. What do you guys think? Is CC DOUBLE O genuinely changing, or is this just marketing?
I think it’s a mix. Brands need to evolve with consumer attitudes, but often, it’s half-hearted attempts without real change.
Honestly, brands need to do this to survive. The new generations won’t fall for the same old tricks without some revamped philosophies.
Exciting news! I’m really interested in checking out the new store at Icon Siam. The atmosphere they described seems delightful.
I’m cautious about these ‘concept stores.’ They sound cool, but often just lead to overpriced products trying to justify the ambiance.
Happy to see more focus on sustainability. Every little bit helps, and if CC DOUBLE O can reduce their footprint, more power to them!
Sustainability shouldn’t be just a selling point! It’s the bare minimum any company should do these days.
Celebrating 20 years is quite the milestone! I hope this change brings them more success but stays true to their roots.
I’ve never heard of this brand before. Do they sell internationally, or are they just in Thailand?
Currently, they’re primarily in Thailand, but the buzz about their new store suggests they might have bigger global ambitions.
The idea of mixing and matching styles to create a personal look is fabulous. It makes fashion fun and not tedious.
Does anyone care about logos anymore? It’s just a bird now, but will that really influence buyers?
Logos are about brand recall. It’s a constant reminder of what the brand stands for. Subtle difference but effective!
Maybe, but I feel like brands invest too much in these symbolic changes instead of substantial ones.
As long as the clothes look good and are comfy, I’m on board. The rest is just fluff for PR.
How are they planning to make existing stores mirror ‘Casual Confidence’? Another way to charge more for old stuff?
Exactly my thought. An upgrade might just mean a hike in prices. Hopefully, it actually reflects in quality.
Right, it’s easy to call it a revamp, but if the product is the same, what’s the point?
I hope their approach to minimalist style isn’t impacted. It’s why I loved them in the first place!
This feels like overzealous PR. Unless actions match words, it’s just hyperbole.
Actions definitely speak louder than words, but isn’t it at least a step in the right direction?
Perhaps, but brands making grand claims haven’t always delivered in the past.
I wonder what fragrances like ‘Vacation House’ bring to the shopping experience. Are they really necessary?
It’s incredible seeing how a brand can evolve over 20 years. Kudos to CC DOUBLE O!
Agreed! Brands that adapt and grow are the ones that survive. Hope they keep pushing boundaries.
Until now, I never thought fashion brands need to change their interiors for a better experience. It all felt the same to me.