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Experience Italy’s Culinary Majesty at THAIFEX-Anuga Asia 2024’s Italian Pavilion in Thailand

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Welcome to a slice of Italy in Thailand! Get ready to tantalize your taste buds and embark on a culinary voyage like no other at the Italian Pavilion. This gastronomical gala, a collaboration par excellence between the Italian Trade Agency and the Embassy of Italy in Thailand, is set to unfold at the vibrant THAIFEX-Anuga Asia 2024. From May 28th to June 1st, IMPACT Muang Thong Thani’s Hall 8, with Booths W01-37 and V02-40, will transform into a bustling Italian marketplace.

Imagine stepping into a realm where the air is perfumed with the rich aromas of authentic Italian cuisine. Where every corner you turn unveils a new, delectable discovery from Italy’s varied gastronomic landscape. The Italian Pavilion promises such an experience, inviting you to dive deep into Italy’s culinary traditions, celebrated the world over for their flair and flavor. Over five days, you’ll have the privilege to indulge in the offerings of 31 prestigious brands, including the likes of CIRIO, ANDREA MILANO, and SAMMONTANA. From traditional pastas and sumptuous sauces to creamy gelato and aromatic truffles, every product is a testament to Italy’s rich culinary heritage.

But wait, there’s more! Our pavilion isn’t just about feasting your eyes and satiating your palate. It’s an immersive journey into the heart of Italian gastronomy. Esteemed chefs from Alma, The Food School, and top Italian restaurants are set to dazzle with their skills in the cooking demonstration zone. Watch in awe as they whip up classic dishes using ‘made in Italy’ ingredients, showcasing the authentic flavours and culinary techniques that Italy prides itself on.

For the wine aficionados among us, the Italian Pavilion doesn’t disappoint. Professional sommeliers will lead exclusive wine-tasting sessions, guiding you through the nuances of Italy’s wine culture. These sessions are a golden opportunity to delve into the storied traditions of Italian winemaking and uncork the rich, complex profiles of Italy’s most celebrated vintages.

The pavilion opens its doors to professional trade visitors from May 28th to May 31st. Then, on June 1st, in a grand finale, we welcome food enthusiasts from all walks of life. It’s a chance for the general public to explore the wonders of Italian gastronomy, engaging all your senses in an unparalleled culinary experience.

Whether you’re a business looking to forge new connections or a food lover eager to explore Italy’s culinary delights, mark your calendars. For more information and to whet your appetite in anticipation, visit the ITA Bangkok Facebook page. And don’t forget to peruse our e-catalogue at, where detailed information about our 31 distinguished exhibitors awaits.

Prepare yourself for a journey where every bite tells a story, every sip sings a song, and Italy’s culinary majesty is celebrated with every taste. The Italian Pavilion at THAIFEX-Anuga Asia 2024 isn’t just an event; it’s an invitation to experience Italy’s vibrant food culture, right here in Thailand. Buon appetito!


  1. CulinaryCrusader May 28, 2024

    Wow, the Italian Pavilion sounds like a dream come true for food enthusiasts! It’s amazing that we’re bringing global culinary experiences to Asia. This kind of cultural exchange is essential for global unity and understanding.

    • LocalChampion May 28, 2024

      I get the excitement, but shouldn’t we be focusing on promoting local Thai food and culture instead? Why highlight Italian cuisine in Thailand when we have so much of our own culinary wealth to show off?

      • CulinaryCrusader May 28, 2024

        I see your point, but I think cultural exchange, like what’s happening at THAIFEX-Anuga Asia, enriches both cultures. It doesn’t diminish Thai culture but rather shows our openness and appreciation for diversity.

      • GlobalGourmet May 28, 2024

        Exactly! The more we’re exposed to different cultures, specifically through cuisine, the more empathetic and interested we become in learning about each other. It’s a win-win.

    • TravelingTongue May 28, 2024

      This is going to be my must-visit event next year! Italian cuisine is my absolute favorite. Can’t wait to try authentic Italian flavors without having to leave Thailand.

  2. VinoVeritas May 28, 2024

    As a wine enthusiast, the prospect of having professional sommeliers guide through Italy’s wine culture is thrilling. Hope they bring in some less-known gems alongside the classics!

    • WineWorrier May 28, 2024

      Been to these kinds of events before, and they tend to favor more popular vintages. Fingers crossed for an adventurous selection this time!

      • VinoVeritas May 28, 2024

        Let’s keep our glasses half full and hope for the best. Either way, it’ll be an experience to expand our wine horizons.

  3. ChefAtHeart May 28, 2024

    Cooking demonstrations by esteemed chefs? Sign me up! It’s one thing to taste the food, but watching the masters at work and learning their techniques is priceless.

    • BusyBee2024 May 28, 2024

      I hope they consider folks with dietary restrictions in their cooking demos. Would be awesome to see some gluten-free or vegan Italian dishes.

      • ChefAtHeart May 28, 2024

        That’s a great point! Italian cuisine is so versatile, it would be fantastic to explore how it can cater to different dietary needs.

  4. SkepticalSara May 28, 2024

    I’m all for exploring cuisines, but the idea of Italian “authenticity” so far from Italy itself is questionable. Can ingredients shipped halfway around the world really maintain their integrity?

    • IngredientInsider May 28, 2024

      It’s a valid concern, but many Italian brands pride themselves on quality preservation methods. Plus, this could be a great way to demonstrate how global logistics have evolved to support culinary authenticity internationally.

      • SkepticalSara May 28, 2024

        Fair enough. I’m willing to be convinced. Guess a visit to the Italian Pavilion might just do that!

  5. BudgetBites May 28, 2024

    Sounds fancy, but what about the costs? Experiences like these always seem to cater to the well-heeled. Wish there were more inclusive events that didn’t break the bank.

    • EventEnthusiast May 28, 2024

      While it’s true that some events can be pricey, the public day on June 1st might be more accessible and could offer a range of options for every budget. Plus, just soaking in the atmosphere could be worth the visit.

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