In the vibrant city of Bangkok, Hi-Like Agency, a trailblazer in the world of digital public relations, is hitting a major milestone—its 15th-anniversary celebration. Under the visionary leadership of Ms. Nasiri Sophonnasiri, Co-founder and Deputy Managing Director, the agency is embarking on a transformative journey with an innovative concept called the “3i for 2025” strategy. This avant-garde plan is set to revolutionize PR, positioning it as an indispensable business catalyst amidst the era of artificial intelligence and big data. With a steadfast commitment to innovation and data-oriented strategies, Hi-Like Agency is transforming into a robust Digital PR titan, ensuring tangible business success through advanced technological prowess.
“Celebrating 15 years is not merely about reflecting on our past achievements. It’s a bold proclamation about the future of public relations,” Ms. Nasiri passionately expresses. “In 2025, PR transcends its traditional role of communication, evolving into a strategic powerhouse driving genuine business results.”
The exceptional agency has garnered trust from top-ranking organizations across diverse sectors: technology, automotive, finance, education, healthcare, real estate, consumer goods, and state enterprises. Famed for its unique blend of creative storytelling synonymous with data-driven precision, Hi-Like Agency has emerged as a leader. Over the past year, the agency has amplified its capabilities, exploring consumer insight analytics, AI-enhanced media content evaluation, automated article crafting, and real-time campaign management. These cutting-edge advancements enable clients to engage their audiences with unmatched precision and resonance.
“AI is an enhancer, not a replacer of human insight,” Ms. Nasiri emphasizes. “Together with data’s power, AI empowers PR to connect with the perfect audience, at the most opportune moment, delivering the most impactful message.”
At the heart of Hi-Like Agency’s “3i for 2025” strategy lie three pivotal principles:
- Insight – Engaging in profound quantitative and qualitative examination of consumer behavior, societal shifts, and media trends to sculpt strategic approaches.
- Impact – Crafting and executing campaigns that convert into measurable achievements—from awareness and engagement to tangible business transformations.
- Innovation – Harnessing advanced technological tools including AI, Big Data, MarTech, and Generative Content to elevate creative expression and communication accuracy.
“PR’s role in today’s digital realm has expanded far beyond maintaining mere appearance—it’s a vital cog in the machinery of business achievement,” Ms. Nasiri asserts. “Be it enhancing investor confidence, orchestrating crisis responses, or propelling digital sales, PR’s contributions must reflect significant outcomes.”
Recently, Hi-Like Agency’s campaigns have traversed markets ranging from electric vehicles and sustainable energy to health, beauty, fintech, and property. Their secret sauce? Each campaign’s backbone is purpose-driven storytelling, intelligently fused with digital shrewdness.
“The measure of great PR extends beyond media splash—it’s all about the potent impact it creates—on business horizons, societal landscapes, and individual lives,” Ms. Nasiri articulates.
Peering into 2025, Hi-Like envisages scaling its Digital PR prowess by launching Virtual PR Teams throughout the ASEAN region and unveiling a state-of-the-art Digital PR Dashboard. This innovative tool promises real-time insights into media currents and consumer dynamics.
“In our swiftly changing world, communication must evolve in equal measure—maintaining both relevance and precision,” says Ms. Nasiri. “Our mission is to guide organizations and individuals in shaping the future through trust, engagement, and purposeful action.”
Hi-Like Agency’s 15-year journey is more than a commemorative milestone; it marks the dawn of a new era in Thailand’s public relations landscape. From being a mere communication conduit, it has burgeoned into a formidable AI-powered engine driving growth and transformation. For businesses navigating the complex digital era’s intricacies, Hi-Like Agency offers futuristic PR solutions, deeply rooted in strategy, technology, and human insight.
Contact Information:
Website: www.hilikeagency.com/pr_services
LINE ID: @hilikeagency | https://lin.ee/LFABjUK
Tel: 063-462-9745, 063-782-3915
I think calling PR a ‘strategic powerhouse’ is incredibly hyperbolic. We all know that PR is just about spinning narratives.
PR has always been more than just spinning narratives, Emily. It’s a bridge between companies and the public. With AI and data, it’s evolving even further.
I get that, John, but I wonder if we can trust AI with our narratives. What if it makes PR even less personal?
The direction PR is taking is necessary in a digital world. If companies aren’t part of the future, they are stuck in the past.
Ms. Nasiri seems to understand the digital landscape well. Hi-Like’s strategy could redefine PR across the globe.
That’s true, Mark. But don’t you think the reliance on technology is a bit risky? What happens when tech fails?
Failures are possible, but adaptability is key. The agency’s multifaceted approach could act as a safety net.
All this talk about AI in PR but let’s not forget it’s human intuition that truly understands nuance.
Human intuition is valuable, but data-driven insights have precision that intuition can’t always match.
AI and data transforming PR sounds like a sci-fi movie plot. Is it practical, or just idealistic dreaming?
Sandra, this isn’t just dreaming. It’s already happening, and those who don’t adapt will face a major downfall.
But Patrice, shouldn’t there be a balance? Too much reliance on tech could backfire.
Why does PR need AI, though? Aren’t traditional methods effective enough?
The market’s changing, Cleo. Traditional methods risk becoming obsolete if they’re not updated with current technology.
There’s a place for both traditional and modern methods. It’s about finding harmony between the two.
The 3i strategy sounds groundbreaking. Can other agencies in less developed areas replicate this?
The promises of Hi-Like Agency are huge. I’m interested in seeing how they execute their ‘Digital PR Dashboard’ idea.
Right, Ali. A real-time insights platform could be a game-changer if executed well.
AI and big data are buzzwords. Till I see change, this is just corporate-speak to me.
Transformative strategies always face skepticism, but Hi-Like seems to have a clear vision. I’m optimistic.
Will companies that can’t afford AI-driven PR strategies fall behind? Seems unfair for small businesses.
I think the future where AI enhances human creativity is exciting, but we should remain cautious of overreliance.
Lucas, overreliance can lead to vulnerability, no doubt. A balanced approach is essential.
Digital transformation in PR is overdue. Agencies like Hi-Like are leading the way, thankfully.
Ms. Nasiri seems quite driven. Her leadership could be what pushes Hi-Like Agency past traditional giants in PR.
I miss the simplicity of PR before the digital takeover. Anyone else?
Mike, nostalgia is nice, but businesses need to evolve or they’ll become irrelevant.