In an electrifying breakthrough for Thai football aficionados, a monumental collaboration has unfolded, promising to redefine the football viewing experience across the nation. Gulf Development Plc, in collaboration with Advanced Info Service Plc (AIS) and Jasmine International Plc (JAS), has joined forces with the Football Association of Thailand to overhaul the football broadcasting arena, propelling it into a new era where football is reachable to everyone, everywhere.
Striking a deal valued at an impressive 2 billion baht, this powerhouse partnership has clinched the exclusive rights to live broadcasts of all premier football leagues within Thailand for a span of four thrilling seasons, stretching from 2025/26 through 2028/29. With an enticing option to extend it further for another two years, the agreement envelops every nook and cranny of the national football landscape. Be it Thai League 1, Thai League 2, Thai League 3, the riveting FA Cup, the League Cup, the U-21 Youth League, or even the spirited Women’s League 1 and 2, it’s all bundled into one comprehensive package.
In a statement brimming with excitement, AIS CEO Somchai Lertsutiwong declared, “This is historic! For the first time ever, fans can watch every single Thai League match live via AIS Play, accessible on mobile devices, ultra-fast broadband internet, and the MONO29 TV channel.” This dynamic shift from traditional viewership models heralds an age where dedicated fans can literally carry live football action right in their pockets.
The financial orchestration behind this venture involves a substantial 1.4 billion baht dedicated to securing broadcast rights and enhancing coverage with state-of-the-art high-definition live broadcasting technology, laying the groundwork for a world-class football viewing gala. With AIS’s robust digital architecture, football enthusiasts from every corner of Thailand can thrill to the sound of the whistle all day and all night, as if they’re seated right in the stadium.
Somchai reiterated AIS’s unwavering dedication: “We see the extraordinary potential brimming within Thai football. From the passionate clubs and their players to the unswerving dedication of the fans, this partnership symbolizes a commitment to make Thai football accessible to every Thai home.”
Moreover, AIS is poised to harness its technical prowess to enhance fan experiences, fostering long-term growth for the country’s sports industry, Bangkok Post reported. Gulf Development CEO Sarath Ratanavadi extolled the company’s steadfast support for football over the years, while JAS’s CEO Soraj Asavaprapha articulated a compelling vision for promoting both local and international sports content. With JAS’s expertise in broadcasting giants like the English Premier League across regions such as Thailand, Cambodia, and Laos, the focus is set firmly on catapulting sports coverage to unparalleled heights.
For those in pursuit of the scorching latest headlines, Thailand remains ablaze with stories just as captivating as this agreement. Whether it’s a miraculous resurrection in a Nonthaburi canal or political rumbles from the United Thai Nation Party, or even the pulse-pounding adventures of tourists, the nation’s news landscape is as vibrant and varied as the football leagues soon to grace every screen. Yet, within this dynamic news cycle, the transformational promise of this broadcasting revolution stands out, poised to capture the hearts—and screens—of millions.
This is amazing for Thai football! Finally, we might see some real love for the sport. But is it really worth 2 billion baht?
Absolutely worth it! The exposure and increase in fans will definitely bring more revenue in the long run.
I see your point, but what if it doesn’t attract enough viewers? That’s a big risk!
It’s not just about the money. It’s about passion for the game and giving everyone access to enjoy it!
This deal could legitimately revolutionize sports broadcasting in Thailand. It’s about time technology caught up with our love for football.
I’m thrilled that my kids can finally watch the games live without dodgy streaming sites. Huge win for families!
For sure! But will it be free or will we get charged high subscription fees?
Imagine all the talent that will emerge now that young players can see their heroes in action anytime. Inspirational!
True, but do you really think they’ll spend more time watching and less time actually training?
It’s called balance, Krit. Watching can be just as vital as training.
It’s great to see Thai football getting this attention. But is this deal good for the local teams?
The economics behind this are fascinating. A win for business, sure, but how about for grassroots football?
If done right, grassroots football should receive a share of the benefits, promoting growth at all levels.
Let’s hope you’re correct. Local support is crucial as much as the hype.
I wonder if this will merely monopolize the sports broadcasting industry or if it will truly open doors for innovation.
What if this brings over-reliance on technology? The stadium experience is irreplaceable.
That’s a fair point. But this makes it accessible for everyone who can’t go to the stadium.
True, accessibility is a bonus, but let’s hope it doesn’t kill live stadium culture.
Finally, no more blurry streams! I just hope the commentating is as good as the broadcast quality.
I’m skeptical. Huge financial deals like this can blow up if projections don’t meet reality.
Hope they service rural areas properly! HD streaming requires solid internet and not everyone has that.
You’re right! Improvements need to be matched with national infrastructure.
I love that this includes women’s leagues too. Diversity in coverage can inspire more participation across genders.
What about international broadcasting? That could really put Thailand on the global football map.
Yes, this is a prime opportunity to showcase Thai talent around the world.
Who’s footing the bill, though? It can’t be cheap to maintain such high standards. Hoping it won’t mean higher taxes.
Most likely it’s part of their private investment, but with big deals, costs sometimes do trickle down indirectly.
Fingers crossed the cost benefit doesn’t come back to bite us.