In this digital age, where social media stars are the go-to for guidance, national police chief Kittharath Punpetch envisions a fresh approach for the Royal Thai Police (RTP). His plan? To cultivate their own fleet of influencers within the force. These individuals will serve as a crucial link between the police and the public, enlightening citizens on crime prevention and ensuring that victims turn to the police before seeking outside help.
Pol Gen Kittharath believes this strategy is essential for countering the rapidly evolving digital miscreants who prowl the internet. This innovative step is in harmony with the Cyber Booster initiative, a cooperative effort among the Thai Media Fund, RTP, the Online News Producers Association, and Thai PBS. Their mission is to create content that bolsters public awareness against cyber dangers.
The project’s grand launch on Thursday brought together prominent police leaders, including Pol Maj Gen Teeradej Thumsutee, head of the Metropolitan Police Bureau’s (MPB) Investigation Division; Pol Maj Pakrit Krittayapong from the Criminal History Registration Division; and media-savvy officers like Pol Capt Pitchpong Somkul and Pol Capt Pichayakorn Sukthawee.
These officers are integral to the RTP’s Khakinang TV, a channel that strives to close the gap between law enforcement and civilians, fostering transparency and trust. Pol Maj Gen Teeradej, creator of the police’s IDMB Page, remarked that the Cyber Booster initiative symbolizes a concerted effort to thwart online scams and other digital threats that deceitfully empty the pockets of unsuspecting victims.
The initiative is crafted to guide the public with precision, steering them towards the help they need in times of peril. He mentioned the release of 17 video segments featuring fresh-faced officers who double up as digital protectors, alerting viewers to the lurking dangers of cyberspace.
Among the featured officers are the dedicated Pol Maj Thanyapirasit Julpipop from the MPB, Pol Capt Nonthapat Intrarasuran of the Technology Crime Suppression Division, and the energetic Pol Lt Kansini Sitthichotpong, serving as a media liaison for the MPB.
Pol Lt Kansini, affectionately dubbed “Lt Panda,” is optimistic about the project’s potential given its collaborations with diverse agencies, including media partners. She emphasizes that its core purpose is to arm citizens with critical awareness, fortifying them against online deceptions, rather than simply polishing the image of the police force. “While prevention is ideal,” she notes, “our commitment to solving crimes remains steadfast.”
Though Pol Lt Kansini hesitates to label herself an influencer, her prowess in communication is undeniable. She leverages her skills to craft content that unveils the deceptive strategies of cybercriminals. “Every officer has their forte,” she admits. “Some excel at tracking down lawbreakers, while I focus on communicating. I use this talent to shed light on their scams, reducing potential harm.”
By empowering officers like Lt Panda with the tools and platforms to reach the masses, chief Kittharath’s initiative promises a future where the public feels more connected and protected, knowing they can rely on the RTP not only for enforcement but also for guidance and support in an increasingly perilous digital world.
Transforming the police into influencers? It sounds like giving them too much power over public opinion.
I disagree. It’s a smart move to connect with the tech-savvy generation and promote safety more effectively.
But what if they start prioritizing likes over real crime-solving?
Influence can be both beneficial and dangerous, depending on how it’s wielded.
This seems like a PR stunt to distract from underlying issues within the force.
A PR stunt or a genuine attempt to modernize and interact with society on digital platforms?
Until we see tangible results, I remain skeptical of their motives.
How can they ensure these ‘influencers’ are truly using their platform for good?
With accountability measures? Public figures should be transparent about their agendas.
Maybe there should be legal frameworks and oversight to keep them in check.
I love the idea, especially with officers like Lt Panda driving the initiative. She’s awesome!
Do you actually think this tactic will reduce crime rates, though?
Bringing police charisma to the virtual world is a step toward transparency. Could set a global trend.
How is this not a superficial band-aid for deeper systemic problems?
Proper digital literacy and awareness are vital today. No harm if done appropriately.
True, but we need careful balance—don’t want excessive policing online.
For this to work, communication and real-world action from the police must remain strong. Words mean little without action.
Agreed, but words can start a movement if they inspire and inform.
Inspiring words should always lead to impactful deeds.
Can becoming ‘influencers’ distract officers from their primary duty?
Isn’t there a risk of turning crime prevention into entertainment instead of serious business?
Influencers of any kind have immense power. Let’s hope the police use it wisely.
I think they will. The accountability efforts seem robust.
This seems like the start of a slippery slope. Today, influencers. Tomorrow, what?
Honestly, if they can inform people about scams and prevent more victims, I’m all for it.
Doesn’t that only tackle the symptoms, not the causes of cybercrime?
I’m curious how this influencer model tackles complex issues like corruption.
Can’t deny Lt Panda’s approachability can make people less intimidated by police.
To be honest, calling this a solution is just lazy policymaking.
Engagement isn’t enough; they need to model how to be digitally cautious without fearmongering.
Right, fostering informed caution is a fine line.
At first glance, this doesn’t seem like the best use of RTC resources.
Will regular folks be encouraged to collaborate or just passively consume this influencer content?
I think it’s collaborative. They’re involving a lot of agencies.
So, are these influencer cops going to be taking selfies at crime scenes next?