Stirring excitement and clinking glasses in unrivaled style! Meet the stellar cast of eclectic personalities shaking things up for Negroni aficionados: Manuel Llamas, the sophisticated Food & Beverage Director at Sindhorn Kempinski Hotel Bangkok; the effervescent Sasiwimol Dararattanaroj; the charismatic Tommaso Cecca, who wears the crown as Global Head of Camparino Licensing & Mixology with a dash of flair; the ever-astute Arno Schonfelder, General Manager of Alchemy Thailand; and, of course, the delightful Carla Porter.
The elegant Firefly Bar at Sindhorn Kempinski Hotel Bangkok was buzzing with vibrant chatter and the tinkle of ice cubes at the 12th Annual Negroni Week Opening Night. It wasn’t merely a gathering; it was a fiesta of flavors and a showcase of ingenious mixology, hosted by none other than CAMPARI and Alchemy Thailand. This jubilant soirée featured the extraordinary talents of Tommaso Cecca as a special guest bartender, effortlessly mixing tradition with innovation.
In a cocktail of generosity and glee, the event funneled its fundraising efforts towards supporting their esteemed charitable partner, Slow Food. So, as the drink lovers swirled their glasses, they swirled change, contributing to a philanthropy that’s as deliciously impactful as it is refreshing.
The story of Negroni Week unfurls back in 2013, like the satisfying peel of an orange twist. Originally concocted to honor one of the world’s esteemed cocktails, it has since evolved into a global movement with a heart of gold, dedicated to raising funds for good causes worldwide. Last year, Negroni Week’s reach spanned across nearly 80 countries with over 12,000 bars and restaurants joining the spirited crusade. Together, they raised an impressive $600,000, granting educational scholarships to 24 budding industry talents and breathing life into 17 community-based projects.
Mark your calendars and ready your taste buds—Negroni Week 2024 is just around the corner, scheduled for September 16th to 22nd. This year, it vows to continue its benevolent journey by partnering once again with Slow Food, ensuring that the hospitality community not only survives but thrives. Funds will be channeled into preserving the rich tapestry of cultural and biological diversity, enhancing educational opportunities in food and beverage, and fostering a spirit of equity and justice.
So, whether you’re a hard-core mixologist with an arsenal of cocktail shakers or simply someone who enjoys a well-crafted drink, keep an eye out for the unmistakable red glow of Negroni Week. It’s a toast not only to taste but to tradition, community, and positive change.
For more details, visit www.negroniweek.com. Uncork your heart, clink your glass, and let’s make a splash for a cause!
Negroni Week sounds like such a fun and worthwhile event! It’s great to see a cocktail associated with a positive cause, but do we really need more alcohol-focused events when so many people struggle with addiction?
I understand where you’re coming from, Lisa, but it’s more about raising awareness and funds. People can choose whether to participate or not.
Fair point, Jack. If it helps promote positive change, it might be worth it. But we should still be mindful of the alcohol culture.
To be fair, many events serve alcohol. It’s not about the substance but how an event embraces outreach through responsible consumption.
Tommaso Cecca’s involvement is the highlight for me. His mixology skills are top-notch! Glad Negroni Week keeps bringing such talent to the forefront.
I agree! It’s amazing to have such experienced professionals leading these events. Makes me want to become a mixologist myself.
While it’s cool that Cecca’s a part of it, let’s not forget that anyone can learn to craft a mean Negroni with time and dedication.
I love how Negroni Week supports Slow Food. It’s crucial to preserve our food diversity while having a bit of fun.
Absolutely! Events like these help boost awareness about food sustainability in creative ways.
Negroni’s are way overrated! Why not celebrate a more unique cocktail instead?
Everyone’s talking about the drinks, but let’s not forget they’re raising important funds for education and community projects!
Good point, but I wonder how much actually goes to these causes versus administrative costs for such events.
They did raise $600,000 last year. That counts for something, right?
It’s surprising this event can be so glamorous yet still manage to have such a significant charitable impact.
Why isn’t there an event like this focusing on sobriety? It’s great that they’re raising money for charity though.
I’m with you, Craig! Promoting sobriety with the same enthusiasm can make a difference.
Each to their own, but this event is about tradition and doing good with what people enjoy.
I like how they incorporate cultural diversity into the event. Food and drink are powerful connectors of people.
Right? The diversity in food and culture makes such events vibrant and full of life.
Just because it’s old and fancy doesn’t mean it’s better. Negroni is outdated, but hey, if it raises money, why not?
Exciting to see any event combining spirits and philanthropy. Cheers to that!
Couldn’t agree more, Larry! It’s the best of both worlds.
As someone who doesn’t drink, it’s hard to see the appeal. But I get that it’s more about celebrating mixology and helping communities.
Jonas, even non-drinkers can participate in the community aspect. It’s about the experience.
I think promoting cocktails for a cause during Negroni Week is smart. It’s nice when bars take part in something bigger than just profits.
Couldn’t have said it better, Gina! It’s refreshing to see corporate responsibility in such creative ways.
Let’s face it, Negroni is just better orange juice. How can people get so excited about something so simple?
Negroni Week is a perfect fusion of culinary art and charitable work. It’s a creative way to raise awareness.
I’m all for supporting Slow Food, but are these events really making a measurable impact or just boosting PR for brands?
That’s a valid concern, Pedro! Hopefully, there’s transparency in how funds are used.