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Neo Ong Arrested at Don Mueang: Unraveling the 10-Billion-Baht UFun Pyramid Scheme Saga

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In an episode that sounds like it was ripped right out of a crime thriller, the bustling Don Mueang airport was the scene of a high-stakes arrest not too long ago. Picture this: officers poised at immigration, eyes scanning the crowd for one man, Neo Ong, aged 42, a figure so entangled in the notorious 10-billion-baht UFun pyramid scheme that his name was etched on an arrest warrant issued way back on June 25, 2015. The allegations? Collusion to commit fraud, running an electronic money business sans permit, and links to a transnational crime syndicate. Talk about a triple threat of legal woes!

Our protagonist, or rather antagonist, Mr. Ong, attempted to slip into Thailand, likely underestimating the reach of the Consumer Protection Police Division’s (CPPD) memory and resources. Little did he know, his plans were about to be unraveled. The officers, having caught wind of his travel itinerary for May 23, were ready. The moment he stepped into the airport’s immigration checkpoint, it was game over. Off to the CPPD headquarters he went, for what we can only imagine was not a pleasant chat.

But wait, there’s more. This saga has layers, folks. Rewind to January, and there’s drama unfolding in Si Sa Ket, where the wife of another UFun executive found her decade-long game of hide-and-seek with the law coming to a rather unceremonious end. With not one, but two warrants under her belt for alleged collusion in transnational crime, public fraud, and money laundering, it seems trouble runs in the family.

So, how did we get here? Cast your mind back to the innocent days of early 2015, when folks started noticing something fishy about a certain UFun’s too-good-to-be-true investment scheme. Registered as a direct-sales company, UFun had one heck of a sales pitch—invest in a factory churning out UFun merch for promised high returns. But alas, what followed was a twisted tale of deceit involving U-Tokens, a bogus cryptocurrency, and imaginary product purchases, leaving investors 10 billion baht poorer.

Fast forward to 2017, and justice seems to have its day…sort of. The Criminal Court dishes out sentences that make your eyes pop—ranging from 12,255 to 12,267 years behind bars for 22 defendants, including the scheme’s mastermind Apichanat Saenkla and gay rights advocate Natee Teerarojanapong. But before you think Thailand has turned medieval on us, here’s the catch thanks to the quirks of legal capping, their hotel stay at the state’s expense maxes out at 20 and 50 years, respectively.

So, there you have it, folks—a tale of cunning, deception, and the long, albeit sometimes oddly capped, arm of the law. As our “friend” Neo Ong cools his heels at CPPD headquarters, one can’t help but wonder if there’s a movie in this. I’d watch it—would you?


  1. CinemaJunkie May 25, 2024

    Honestly, this sounds like a plot straight out of a Hollywood movie. Too wild to be true, and yet, here we are. People like Neo Ong exploiting others for millions, and the law finally catching up. It’s a satisfying narrative arc, but let’s not forget the real victims here – those duped by UFun.

    • RealistRaj May 25, 2024

      A story for the big screen for sure, but the real issue is how these pyramid schemes continue to find victims. There’s a lesson in here about greed and gullibility sadly.

      • Skeptic101 May 25, 2024

        The lesson’s important, but what’s being done about it? The authorities crackdown one, ten more sprout up. It’s like a never-ending game of whack-a-mole.

    • CinemaJunkie May 25, 2024

      Absolutely, it’s a cautionary tale. While a movie could highlight the scandal in an engaging way, I hope it would also educate people about the pitfalls of get-rich-quick schemes.

  2. LegalEagle45 May 25, 2024

    This whole situation brings to light a flaw in our international legal systems. The fact that Neo Ong could evade capture for so long indicates a need for more robust international cooperation against financial crimes.

    • TechGuru May 25, 2024

      You’re right, but technology’s also at fault here. Cryptocurrencies and the internet make it easier for these con artists to lure people in. There should be more regulations on crypto to prevent such schemes.

      • CryptoFan1989 May 25, 2024

        Regulation is a slippery slope! The whole point of crypto is decentralization and freedom from traditional banking. It’s unfair to punish the entire community for the actions of a few scammers.

    • Globalist May 25, 2024

      Indeed, but even with robust laws, there’s always a way for criminals to exploit gaps in international law enforcement. It’s a complex issue requiring not just laws, but also global cooperation and public awareness.

  3. JusticeWatcher May 25, 2024

    These lengthy sentences seem performative. 12,000 years? It’s almost comical. The legal system needs to find more practical ways of deterring and punishing these financial criminals.

    • TheSceptic May 25, 2024

      I thought the same! It’s like the legal system is trying to make a statement, but it ends up looking ridiculous. There has to be a better way to handle this.

      • ReformistRay May 25, 2024

        It’s about time we discuss more effective sentences that focus on rehabilitation rather than just punishment. Maybe then we’d see a decrease in these crimes.

  4. EcoWarrior May 25, 2024

    Let’s not ignore the environmental impact of cryptocurrency mining. Schemes like UFun promote the proliferation of cryptos that have a massive carbon footprint. It’s another layer of irresponsibility.

    • TechGuru May 25, 2024

      A valid point. However, there are greener cryptos out there. It’s not the concept of cryptocurrency that’s bad but how it’s implemented. We need to promote more sustainable practices within the crypto world.

  5. ConspiracyTheorist May 25, 2024

    Wake up people! These financial crimes are just the tip of the iceberg. There’s a whole world of corruption and schemes orchestrated by the elite. Neo Ong got caught because he’s a small fish in a big pond.

    • RealistRaj May 25, 2024

      While I agree there’s much more happening beneath the surface, calling it a conspiracy orchestrated by the elite might be stretching it. It’s important to focus on solving the current problem rather than getting lost in speculation.

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