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Paetongtarn Shinawatra Boosts Thai-UK Trade with Thai SELECT Launch in London

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Imagine the bustling streets of London set as the backdrop for an event brimming with the tantalizing flavors and aromas of Thai cuisine. This colorful spectacle unfolded as Prime Minister Paetongtarn Shinawatra orchestrated the grand initiation of the revamped Thai SELECT certification. As a highlight, she introduced the ‘miang kham,’ a symphony of tastes packaged into a traditional Thai snack, to captivate and entice UK influencers and media. (Photo: Government House)

Amidst the flavorful festivities, Prime Minister Shinawatra wasn’t only on a culinary mission; her visit marks a poignant bridge-building effort between the Thai and UK economies. With aspirations to invigorate trade, kickstart a comprehensive free trade agreement, and create more job opportunities for Thai nationals, she set an ambitious agenda. The meeting, which synchronized with UK time on Thursday, delved into strategies to escalate the trade value of Thailand’s agricultural and food sector, and to widen the import avenues for quintessential Thai commodities, including a spectrum of lifestyle products, the government’s spokesperson, Jirayu Huangsap, revealed.

The spotlight of the conversation was undeniably a potential Thailand-UK Free Trade Agreement (FTA). Such an agreement promises to unlock expansive market opportunities and dismantle trade barriers for an array of Thai exports, with processed chicken taking center stage, as clarified by Mr. Jirayu. The discourse also covered avenues to bolster job prospects for Thai professionals, noting a surge in demand for Thai chefs and traditional massage therapists across the UK. Additionally, these negotiations touched upon supportive measures for Thai businesses eager to invest overseas.

Heavyweights such as Selfridges, CP Intertrade, Boon Rawd Brewery (the masterminds behind Singha), Chang Beer, Thai Tana, ASCO, Manning Impex, Patara Restaurants, and Bangkok Bank Plc graced the talks with their presence, underscoring the significance of these discussions.

Prime Minister Shinawatra emphasized the need for harmonious cooperation between Thai authorities and their UK counterparts to reinforce bilateral trade and investment links. This cooperation is envisaged not only to kindle a Thailand-UK FTA but also to spark broader trade agreements with the European Union, weaving a complex yet promising narrative for international trade. The numbers narrate a story of robust camaraderie, with the UK standing as Thailand’s fourth-largest European trade ally last year, amassing a trade volume of USD 6.66 billion (217.5 billion baht). The star performers among Thai exports include processed chicken, intricate machinery and its parts, dazzling jewelry and accessories, robust motorcycles and components, and the ever-resilient automobiles and their parts.

In her London sojourn, Ms. Paetongtarn ceremonially bestowed the “Thai SELECT” accolade upon 20 Thai restaurants across the UK. This initiative aligns with a broader soft power campaign set to amplify the allure of Thai culinary arts. Adding a touch of tradition to modern diplomacy, she showcased a miang kham preparation, harmonizing flavors with a heritage rooted deeply in Thai culture. The Thai SELECT emblem, a testament to the authenticity and excellence of Thai kitchens, now adorns restaurants in bustling UK cities like London, Manchester, Glasgow, and Edinburgh—a total of 115 gastronomic ambassadors.

While the excitement bubbled over Thai flavors, the visit stirred some political debates back home. Deputy Prime Minister and Defence Minister Phumtham Wechayachai stepped forward to quell critiques concerning the trip’s expense, articulating that not every facet of such missions can be publicly dissected due to their informal or sensitive components. A seasoned skeptic in the form of former senator Somchai Swangkarn speculated whether the venture was a personal pleasure trip cloaked under the guise of a state mission, pointing out the absence of high-profile meetings with foreign dignitaries.

Somkid Chueakong, a deputy secretary-general to the prime minister, dismissed whispers of potential probes by the anti-graft watchdog, branding it as mere speculation while reaffirming the trip’s work-centric nature. He remarked, “We can’t stop them, so we’ll just have to explain the facts,” encapsulating a proactive stance amidst swirling conjectures.

26 Comments

  1. Sophie R May 23, 2025

    This is an important step to strengthen trade relationships between Thailand and the UK. The potential Free Trade Agreement could really open up markets for Thai products!

    • Tommy34 May 23, 2025

      And what about the local businesses in the UK? They could get overshadowed by these imports.

      • Sophie R May 23, 2025

        Competition always exists in trade; it’s about balancing benefits for both sides. The quality of Thai products will be beneficial for UK consumers.

      • Andrew K May 23, 2025

        Tommy has a point, local businesses might struggle. Opening up to other markets shouldn’t mean sidelining the domestic ones.

  2. Emilia Jarden May 23, 2025

    I’m intrigued by the concept of Thai SELECT! It could really highlight the best of Thai cuisine and culture.

    • DavidMason May 23, 2025

      Agreed! It can elevate Thai food’s status. But it could also increase costs for diners.

    • TasteExplorer May 23, 2025

      Higher costs might reflect better quality and authenticity, which are worth it!

  3. Patrick Daniels May 23, 2025

    This event seems like a big deal, but I can’t help but wonder why there wasn’t more emphasis on bigger political engagements.

    • Anne 1990 May 23, 2025

      That’s curious! You’d expect more high-level meetings for such a trip.

      • Patrick Daniels May 23, 2025

        Exactly! It leaves room for speculation about the trip’s true purpose.

  4. Ling Tanaka May 23, 2025

    I’m thrilled to see more support for Thai chefs and massage therapists! Hopefully, this will open more job opportunities in the UK.

  5. Joanna Lee May 23, 2025

    Such diplomatic trips are crucial, but sometimes they appear more about appearances than substance.

    • Gerard B May 23, 2025

      That’s a pessimistic view! These events weave complex threads of diplomacy that we might not see at first glance.

    • Joanna Lee May 23, 2025

      True, but transparency helps in understanding their effectiveness.

  6. Henry Olsen May 23, 2025

    The government needs to ensure complete transparency to silence critics and solidify public trust.

  7. Chris P. May 24, 2025

    The culinary focus seems frivolous in light of serious trade discussions. Is this the best use of resources?

    • Peter_Smith May 24, 2025

      Culinary diplomacy plays a soft power role and can open doors that formal talks might not.

  8. GourmetGuru42 May 24, 2025

    Thai SELECT in the UK is a gastronomic blessing! Can’t wait to try all these new places.

  9. Isabella Clark May 24, 2025

    I’d prefer to hear more about how this impacts the environment. Increased trade means more shipping, which isn’t great for our planet.

    • EcoArcher May 24, 2025

      Sustainable practices in trade should be priority, but often they aren’t considered enough.

  10. William_traveller May 24, 2025

    Processed chicken should not be the center of any trade deal, especially with the environmental toll of the meat industry.

  11. Lucinda Green May 24, 2025

    A broader FTA with the EU could be the stepping stone needed for Thailand to further globalize their economy.

  12. Global_Foodie May 24, 2025

    The ‘miang kham’ introduction is the perfect cultural connection to kickstart trade in other areas. Brilliant move!

  13. Liam Turner May 24, 2025

    I’m skeptical about the true impact such a diplomatic event could have. It’s often pomp with little long-term results.

  14. Katherine O. May 24, 2025

    While some may criticize, culinary diplomacy intrigues foreign markets, establishing a unique entry point for trade.

  15. Ravi S. May 24, 2025

    All’s well as long as it brings authentic Thai tastes closer to the heart of other cultures. Food transcends boundaries!

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