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QHHRREIT’s Bold Leap: Redefining Thailand’s Hotel Investment Landscape with Centre Point Acquisition

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Welcome to the future of hotel investment in the heart of Thailand, where the Quality House Hotel and Residence Real Estate Investment Trust (QHHRREIT) is making waves in the hospitality sector. As we wave goodbye to its former identity as a property fund, QHHRREIT has embarked on an exhilarating journey, marking its transformation with the acquisition of none other than the iconic Centre Point Hotel and Residence Silom, among other prestigious assets. This bold stride is not just about expansion; it’s a calculated move to anchor its footing in the flourishing tourism landscape, sure to bedazzle investors and travelers alike.

Steering this visionary vessel is Mr. Monrat Phadungsit, the astute Managing Director of Land and Houses Fund Management Co., Ltd., the maestro behind QHHRREIT. Under his guidance, the transformation from a property fund into a full-fledged real estate investment trust was seamless. The metamorphosis brings with it a bouquet of benefits, including tantalizing tax exemptions and slashed fees, making it a sweetheart deal for savvy investors. Imagine the excitement as QHHRREIT takes its first steps on the stock exchange stage on 29 May 2024, showcasing its prime assets and ambitious plans to dive deeper into the hotel industry’s promising waters.

Adding another layer of expertise, Dr. Natkawin Jiamchoatipatanakul, the Senior Vice President of the Infrastructure and Property Fund Department at Land and Houses Fund Management Co., Ltd., and another key player in QHHRREIT’s strategy, sheds light on the existing treasures within the trust’s portfolio. From the bustling streets of Pratunam to the chic lanes of Sukhumvit and the serene ambiance of Chidlom, QHHRREIT’s properties are jewels in Bangkok’s crown, offering a constant revenue stream amidst the city’s magnetic allure for tourists. With Thailand’s tourism sector on a sprint, welcoming 9.37 million visitors in the first quarter of 2024 alone, and QHHRREIT properties boasting an impressive occupancy rate of 88%, the trust is on a high-speed train to success.

The pièce de résistance of QHHRREIT’s expanding empire is the Centre Point Hotel and Residence Silom. Nestled in the vibrant Bangrak neighborhood, this gem offers mesmerizing views of the Chao Phraya River and is a stone’s throw from the Saphan Taksin BTS station, making it a magnet for international visitors. With 214 rooms, a bustling retail space, and a traditional market, this property is not just a hotel; it’s a destination, promising an exciting chapter of revenue growth for QHHRREIT.

Behind every great investment, there’s a financial wizard, and for QHHRREIT, that’s Ms. Chittisa Charoenpanich, Head of the Investment Banking Business Division at Kasikornbank Public Co., Ltd. She highlights the uniqueness of QHHRREIT in the hotel REIT arena, with its blend of freehold and leasehold assets in Bangkok’s most desirable neighborhoods. These aren’t just any properties; they’re high-quality developments by Quality Houses Group, renowned for their excellence in the residential and hotel sector. The transition to a REIT and the strategic acquisition of additional high-potential assets spell out a recipe for increased revenue and enhanced returns for unit holders.

So, as we stand on the brink of a new era in hotel investment in Thailand, QHHRREIT emerges as a shining beacon for investors, offering a gateway to the thriving tourism industry. With its meticulously curated portfolio, strategic expansions, and the promise of sustainable revenue growth, QHHRREIT is not just a trust; it’s a voyage into the heart of luxury and profitability. As we look towards the horizon, the future looks bright, with QHHRREIT leading the way in the captivating dance of real estate investment.

Disclaimer: “Before embarking on this exciting investment journey with QHHRREIT, investors are encouraged to delve deeply into the fund’s investment objectives, features, conditions, returns, and risks. It’s a golden opportunity, but as with all investments, careful consideration is the key to unlocking its potential.”


  1. Investor_Jenny May 29, 2024

    This sounds like a pretty bold move by QHHRREIT, acquiring Centre Point and expanding its portfolio. I’m curious how this will play out in the long run, especially with Thailand’s tourism sector bouncing back post-pandemic. Could be a golden opportunity for investors.

    • ThaiLocal May 29, 2024

      As someone living in Bangkok, I’ve seen a lot of these hotel investments come and go. It sounds promising, but the real question is, will it actually bring more tourists to the area, or is it just rearranging deck chairs on the Titanic?

      • Investor_Jenny May 29, 2024

        That’s a valid concern. I think the key here is QHHRREIT’s strategy. They’re not just acquiring any property; Centre Point Silom is a landmark. Plus, with the high occupancy rates and Thailand’s tourism numbers, it seems more like steering the ship towards clearer waters than rearranging deck chairs to me.

    • MarketSkeptic May 29, 2024

      I’m not so sure. The hospitality sector is notoriously volatile, and while Thailand’s tourism is rebounding, there’s no telling what the future holds. Seems like a risky time to make such a huge investment.

  2. EcoWarrior May 29, 2024

    My concern with these big hotel investments is often how they impact the local community and environment. Sure, it brings in revenue, but at what cost? Are they considering sustainable practices, or is it all about profit?

    • SiamExplorer May 29, 2024

      I’ve seen some of the initiatives by Centre Point Silom, and they seem to be making strides in sustainability. But I agree, it’s essential that QHHRREIT continues and expands these practices. Responsible tourism is the future.

      • GreenThinker May 29, 2024

        Exactly, sustainability should be at the forefront of any expansion in the tourism and hospitality sector. It’s not just about today’s profits but ensuring we’re not compromising the environment for future generations.

  3. TommyTrader May 29, 2024

    Looking at this from a purely investment perspective, this seems like a no-brainer. Diversifying into tourism-heavy real estate, especially in a rebounding market like Thailand’s, could yield significant returns. Plus, the tax exemptions and reduced fees are just icing on the cake.

    • RiskAverse May 29, 2024

      I hear you, but don’t forget the risks involved. Tourism can be highly unpredictable—just look at how the pandemic upended the entire sector. I’d tread carefully before jumping on this bandwagon.

      • TommyTrader May 29, 2024

        Absolutely, there’s always a risk. But with high risk comes high reward. Plus, QHHRREIT isn’t a newbie in the game; their strategic positioning and asset selection seem pretty solid. With the right due diligence, this could be a lucrative venture.

  4. LocalEntrepreneur May 29, 2024

    This kind of investment could really change the game for local businesses, too. More tourists means more business for everyone, not just the hotels. I’m all for anything that boosts the local economy.

    • ConcernedCitizen May 29, 2024

      True, but are we ready for a potential influx? Our infrastructure and local services need to be prepared. Otherwise, it could lead to overcrowding and strain on resources, impacting the quality of life for residents.

  5. FinanceGuru May 29, 2024

    From an investment standpoint, this move by QHHRREIT is intriguing. Moving into REITs offers shareholders numerous benefits, including increased liquidity and potential tax advantages. However, investors should always perform their own research to understand the risks, especially in volatile sectors like tourism.

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