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Sansiri Launches ARTIZEN Project: Fostering New Talents in Thailand’s Creative Economy for 40th Anniversary

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As part of its ongoing commitment to fostering creativity and innovation, Sansiri Public Company Limited, Thailand’s leading real estate brand and design powerhouse, is thrilled to unveil the “ARTIZEN” project. In celebration of its 40th anniversary, Sansiri is teaming up with celebrated national artists to create a one-of-a-kind platform for emerging talents in Illustration, Photography, Music Composition, and Product Design. This pioneering campaign, a first in Thailand, offers professional classes and unparalleled chances for winners to exhibit their work at Bangkok Design Week 2025 and gain international exposure through travel with the Sansiri team. Confident in the creative potential of the new generation, Sansiri is dedicated to catalyzing substantial economic value while nurturing the country’s future creators.

Sriamphai Rattanamayoon, Chief Marketing Officer of Sansiri PCL, emphasized that Sansiri’s commitment lies in unlocking possibilities with a sharp focus on future design. With an impressive 40-year legacy, Sansiri is steering Thailand’s Creative Economy through the “ARTIZEN” project under the inspiring theme, “SANSIRI Lighting New Possibilities”.

Empowering New Talents

The ARTIZEN project is passionate about nurturing new talents across four fields, offering participants a hands-on learning experience with industry professionals through exclusive, free classes. Winners will be awarded 50,000 baht each, have their work displayed at Bangkok Design Week 2025, and take part in real project development with Sansiri. They will also have the exciting opportunity to study arts and design abroad alongside Sansiri’s Head of Design.

ARTIZEN brings together “Art” and “Citizen”, symbolizing a community bonded by a shared passion for creativity. This initiative aims to connect new creators and experts, igniting new ideas and paving the way for future innovators.

The ARTIZEN project mirrors Sansiri’s unwavering commitment to creativity, challenging traditional marketing paradigms in the real estate industry. Sansiri’s innovative approaches include revamping its logo identity and collaborating with world-renowned artist Jean Philip Delhomme, further solidifying its reputation as a leader in design.

Judges and Mentors

Participants will gain invaluable insights from leading artists and designers serving as both judges and mentors, including:

  • Jeep – Phasinee Kongdechakul (Illustrator)
  • Toh – Virunan Chiddaycha (Photographer)
  • Tum – Sathapat Teeranitayapap (Music Composer)
  • Dew – Doonyapol Srichan (Product Designer)
  • Gain – Vatanyu Tantivong, Head of Aesthetics & Design at Sansiri

A total of forty participants (10 per field) will be selected to join a dynamic three-month workshop series. This free project is open for applications until 11 July 2024. Interested individuals can follow details and apply at Sansiri Artizen.

Sansiri is devoted to creating “Arts of Living Experiences,” embodying its 40-year DNA. The ARTIZEN project aspires to inspire and broaden future horizons by building a community of talented creators.

For more information, feel free to reach out at [email protected].


  1. Joe Smith June 25, 2024

    This is such a great initiative! Kudos to Sansiri for empowering young talents.

    • Anna June 25, 2024

      While it sounds nice, isn’t this just another PR stunt to boost their image? Real change requires sustained effort.

      • Oliver June 25, 2024

        True, but at least it’s a step in the right direction. Exposure and education can change lives.

      • Joe Smith June 25, 2024

        Exactly, Oliver. Even if it’s partly for PR, it’s still creating opportunities for young artists.

    • Mia Lee June 25, 2024

      I agree with Joe. It’s a good initiative regardless of their intentions.

  2. grower134 June 25, 2024

    All this money spent on art while there are people starving in Thailand… Priorities, anyone?

    • Sarah J. June 25, 2024

      Art and culture are vital for a society’s development. It’s not just about survival but thriving.

      • grower134 June 25, 2024

        Tell that to someone who can’t afford a meal. Art won’t fill their stomachs.

    • Mark June 25, 2024

      Art and social welfare should go hand in hand. It’s possible to address both.

  3. Emily R. June 25, 2024

    Finally, a company that supports creativity! I wish there were more initiatives like this worldwide.

    • Stephen June 25, 2024

      I agree, but how sustainable is this? Will they continue supporting these artists long-term?

    • Priya June 25, 2024

      Good point, Stephen. Companies need to ensure long-term support, not just flash-in-the-pan events.

    • Emily R. June 25, 2024

      Exactly, commitment over the years will truly show their dedication.

  4. Bill Thompson June 25, 2024

    Real estate companies are the last ones I’d expect to support arts. Impressive pivot by Sansiri.

    • Julia W. June 25, 2024

      True, it’s usually all about profits in that sector. Maybe this is a new trend?

    • Sophie L. June 25, 2024

      Real estate and design are closely linked. Supporting the arts can lead to more innovative property designs.

  5. Nina June 25, 2024

    This is really targeting a niche market. I hope it doesn’t neglect other areas of development.

  6. Chris89 June 25, 2024

    As an artist, I think initiatives like this are crucial. Art needs corporate support to thrive.

  7. Lucas June 25, 2024

    Will it really make a difference though? Or just another opportunity for elites to show off their ‘trophies’?

    • Amelia June 25, 2024

      It depends on the execution. If managed well, it can bring real change.

    • Chris Walker June 25, 2024

      If just one artist makes it big through this, I’d say it’s worth it.

    • Lucas June 25, 2024

      Fair point, Amelia and Chris. Let’s hope it’s a game-changer.

  8. GrowUp32 June 25, 2024

    Another elitist project that won’t reach rural talents. Central Bangkok isn’t the whole of Thailand!

  9. Sophia G. June 25, 2024

    I love that they’re including music composition! It’s often overlooked in art projects.

    • Leo June 25, 2024

      Absolutely, music is a critical part of culture. Glad to see it getting recognition!

    • Frank Y. June 25, 2024

      Competitions can launch careers. It’s a big break for many musicians.

  10. Larsson June 25, 2024

    Sansiri is smart. Supporting art can indirectly boost their real estate through aesthetic improvements.

  11. Megan T. June 25, 2024

    When will companies in other countries take notes? Thailand is setting a great example here.

    • Rajesh June 25, 2024

      Cultural support can definitely lead to economic growth. Other nations should observe and learn.

    • Megan T. June 25, 2024

      True! Economic and cultural advancements go hand in hand.

  12. Alex W. June 25, 2024

    I appreciate the diversity in judging panels. Different perspectives enrich the competition.

    • Vera June 25, 2024

      Yes, it will give the participants a well-rounded evaluation and mentorship experience.

  13. Jed June 25, 2024

    Let’s hope this initiative continues beyond just the 40th anniversary celebration.

  14. Carla D. June 25, 2024

    The international exposure for winners is a massive opportunity. Travel is a great teacher.

  15. Tom Hanks June 25, 2024

    Happy for the awarded participants, they’ll get 50k baht. But is that enough to sustain a burgeoning career?

    • Kim June 25, 2024

      50k baht is a start. It’s about the exposure and opportunities they’ll get alongside the money.

    • Bella June 25, 2024

      It’s definitely not enough in the long run but it’s a good initial push.

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