Sriamphai Rattanamayoon, Chief Marketing Officer of Sansiri PCL, emphasized that Sansiri’s commitment lies in unlocking possibilities with a sharp focus on future design. With an impressive 40-year legacy, Sansiri is steering Thailand’s Creative Economy through the “ARTIZEN” project under the inspiring theme, “SANSIRI Lighting New Possibilities”.
Empowering New Talents
The ARTIZEN project is passionate about nurturing new talents across four fields, offering participants a hands-on learning experience with industry professionals through exclusive, free classes. Winners will be awarded 50,000 baht each, have their work displayed at Bangkok Design Week 2025, and take part in real project development with Sansiri. They will also have the exciting opportunity to study arts and design abroad alongside Sansiri’s Head of Design.
ARTIZEN brings together “Art” and “Citizen”, symbolizing a community bonded by a shared passion for creativity. This initiative aims to connect new creators and experts, igniting new ideas and paving the way for future innovators.
The ARTIZEN project mirrors Sansiri’s unwavering commitment to creativity, challenging traditional marketing paradigms in the real estate industry. Sansiri’s innovative approaches include revamping its logo identity and collaborating with world-renowned artist Jean Philip Delhomme, further solidifying its reputation as a leader in design.
Judges and Mentors
Participants will gain invaluable insights from leading artists and designers serving as both judges and mentors, including:
- Jeep – Phasinee Kongdechakul (Illustrator)
- Toh – Virunan Chiddaycha (Photographer)
- Tum – Sathapat Teeranitayapap (Music Composer)
- Dew – Doonyapol Srichan (Product Designer)
- Gain – Vatanyu Tantivong, Head of Aesthetics & Design at Sansiri
A total of forty participants (10 per field) will be selected to join a dynamic three-month workshop series. This free project is open for applications until 11 July 2024. Interested individuals can follow details and apply at Sansiri Artizen.
Sansiri is devoted to creating “Arts of Living Experiences,” embodying its 40-year DNA. The ARTIZEN project aspires to inspire and broaden future horizons by building a community of talented creators.
For more information, feel free to reach out at [email protected].
This is such a great initiative! Kudos to Sansiri for empowering young talents.
While it sounds nice, isn’t this just another PR stunt to boost their image? Real change requires sustained effort.
True, but at least it’s a step in the right direction. Exposure and education can change lives.
Exactly, Oliver. Even if it’s partly for PR, it’s still creating opportunities for young artists.
I agree with Joe. It’s a good initiative regardless of their intentions.
All this money spent on art while there are people starving in Thailand… Priorities, anyone?
Art and culture are vital for a society’s development. It’s not just about survival but thriving.
Tell that to someone who can’t afford a meal. Art won’t fill their stomachs.
Art and social welfare should go hand in hand. It’s possible to address both.
Finally, a company that supports creativity! I wish there were more initiatives like this worldwide.
I agree, but how sustainable is this? Will they continue supporting these artists long-term?
Good point, Stephen. Companies need to ensure long-term support, not just flash-in-the-pan events.
Exactly, commitment over the years will truly show their dedication.
Real estate companies are the last ones I’d expect to support arts. Impressive pivot by Sansiri.
True, it’s usually all about profits in that sector. Maybe this is a new trend?
Real estate and design are closely linked. Supporting the arts can lead to more innovative property designs.
This is really targeting a niche market. I hope it doesn’t neglect other areas of development.
As an artist, I think initiatives like this are crucial. Art needs corporate support to thrive.
Will it really make a difference though? Or just another opportunity for elites to show off their ‘trophies’?
It depends on the execution. If managed well, it can bring real change.
If just one artist makes it big through this, I’d say it’s worth it.
Fair point, Amelia and Chris. Let’s hope it’s a game-changer.
Another elitist project that won’t reach rural talents. Central Bangkok isn’t the whole of Thailand!
I love that they’re including music composition! It’s often overlooked in art projects.
Absolutely, music is a critical part of culture. Glad to see it getting recognition!
Competitions can launch careers. It’s a big break for many musicians.
Sansiri is smart. Supporting art can indirectly boost their real estate through aesthetic improvements.
When will companies in other countries take notes? Thailand is setting a great example here.
Cultural support can definitely lead to economic growth. Other nations should observe and learn.
True! Economic and cultural advancements go hand in hand.
I appreciate the diversity in judging panels. Different perspectives enrich the competition.
Yes, it will give the participants a well-rounded evaluation and mentorship experience.
Let’s hope this initiative continues beyond just the 40th anniversary celebration.
The international exposure for winners is a massive opportunity. Travel is a great teacher.
Happy for the awarded participants, they’ll get 50k baht. But is that enough to sustain a burgeoning career?
50k baht is a start. It’s about the exposure and opportunities they’ll get alongside the money.
It’s definitely not enough in the long run but it’s a good initial push.