The prestigious Chulalongkorn University, in a gesture of immense humility and thoughtfulness, collaborates with its Office of Student Affairs and the University Communication Center to bring to life a heartwarming short flick aptly titled “Give Smiles, Not Gifts.” The creative initiative serves as a reflection of graduating students’ true desires on their special day, radiating the touching notion that the “Heart is the best gift.”
The film is a heartfelt congrats piece to the 2022 graduates, aligning seamlessly with the campaign intended to suppress the tradition of giving elaborate presents such as floral bouquets and balloons on graduation day. The well-intended attempt is not just to mitigate waste production but also to endorse eco-friendly practices. Ultimately, it aims to reinvent graduation festivities into events characterized by mutual amusement and joyful smiles instead of the traditional gift exchange.
Immerse yourself in this short, poignant narrative titled “Give Smiles, Not Gifts” by clicking on the provided link.
The creative genius behind “Give Smiles, Not Gifts” is none other than Chatchai Kunponpitak in collaboration with director Chatchai Prasertmak. Both these talented individuals are known for their previous creations – short movies reflecting the spirit and essence of Chula graduation ceremonies.
Their craftsmanship is evident in the critically acclaimed shorts, “Life of Kwan” and “The Gift”. Beaming with the pride and joy of Chula’s graduation, these short films made headlines, securing awards at the esteemed WINA World Independent Advertising Awards. This world-renowned advertising film contest recognized their work in 2020 and 2019 respectively, marking their contribution to the genre and the noteworthy representation of the celebrated Chula graduation tradition.
In conclusion, “Give Smiles, Not Gifts” is not merely a short film; it is a revolution in the understanding and narrative of graduation ceremonies. It asks us to reconsider our culture of gift-giving, opting instead for moments of shared laughter, love, and, most importantly, priceless smiles.
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