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Shocking Occupancy Rates: Phuket Hotels Brace for Massive Chinese Tourist Influx!

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Tourists continue to flock to the historic Old Town area of Phuket, enjoying the vibrant walking streets and rich cultural experiences. Hoteliers and industry experts anticipate a hotel occupancy rate of around 60% post-Songkran, the Thai New Year, thanks to increased arrivals from China, even as the low tourism season approaches.

In Q1 2022, Phuket’s hotels experienced an impressive 86% occupancy rate. During the Songkran festivities, bookings remained strong at around 80%, according to Sueksit Suvunditkul, president of the southern chapter of the Thai Hotels Association. “After Songkran, hotel bookings are expected to be 60% because Phuket is entering the low tourism season, starting from June,” he said recently.

As the rainy season sets in, Suvunditkul expects more international travelers from countries such as Australia and the Middle East to visit the island. Although European tourism is expected to drop, Chinese tourists are predicted to steadily increase their presence in Phuket. The number of travelers from China may soon surpass that of Russian visitors, who are currently leading the influx of tourists to the region.

Phuket is set to welcome a diverse range of visitors during the low season, including travelers from Australia, the Middle East, China, India, Malaysia, and Singapore. From April 1 to 15, Russia led the pack in arrivals to the island province, with 36,999 tourists visiting according to Phuket immigration office reports. China followed with 19,695 visitors, trailed by Australia (13,410), India (11,614), and England (11,462).

Despite the seasonal shifts, Phuket remains an attractive destination for travelers seeking a unique blend of sun, sand, and culture. Its bustling beachside resorts contrast beautifully with the serene, heritage-rich Old Town, drawing in tourists from all corners of the globe. As global travel restrictions continue to relax, Phuket is set to see even more visitors grace its shores, especially those from the ever-growing Chinese tourism market.

Undoubtedly, the anticipated increase in visitors will further boost the region’s hotel industry, while simultaneously showcasing the undeniable charm of Phuket’s diverse offerings. From adventurous rainforest excursions to the peaceful exploration of the Old Town’s Sino-Portuguese architecture, there’s no doubt that Phuket holds something for everyone.

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