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STR8FIRE and T&B Media Global: Revolutionizing Web2 IP with Blockchain Integration

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STR8FIRE, an Intellectual Property (IP) startup revolutionizing Web2 IP integration on the blockchain, has joined forces with T&B Media Global, a prominent Thai entertainment and IP management firm boasting a portfolio of over 5,000 global IP assets. This groundbreaking partnership will see STR8FIRE infuse T&B’s IP assets into its ever-growing ecosystem. Renowned across Asia, T&B Media Global has captivated audiences through theatrical releases and streaming platforms worldwide. Their animated film, “Out of the Nest,” recently garnered a prestigious placement in the “Annecy Presents” category at the esteemed Annecy International Animation Film Festival in France.

The partnership’s initial spotlight shines on Mittaria, a T&B property envisioned as a blockchain-based, intergenerational entertainment hub. This digital haven unites enthusiasts of animation, movies, music, and games, offering an immersive and dynamic experience.

STR8FIRE’s collaboration with T&B Media Global unfolds in a two-pronged approach. In Phase One, the companies will amplify their social media presence to boost visibility for both projects. This involves expanding their communities on platforms like X (formerly Twitter) and Discord, fostering a symbiotic relationship between their respective audiences.

Phase Two promises even greater excitement as Mittaria integrates fully into the STR8FIRE ecosystem. Unique characters and environments will enrich Mittaria, captivating fans and spurring creativity. Competitions within the community for “Way to Gods,” a creator-centric endeavor within the Mittaria metaverse, will feature prominently. These competitions center around the use of non-fungible tokens (NFTs), emphasizing community engagement and creative expression.

This collaboration underscores the transformative potential of cryptocurrencies and blockchain technology in revolutionizing Web2 IP assets in the Web3 universe. Historically, media conglomerates have dominated the IP landscape, profiting from a myriad of entertainment mediums, from movies to games to action figures. The Web3 paradigm, with its decentralized IP ownership, empowers fans to own and monetize their beloved characters, items, music, and more through NFTs.

STR8FIRE’s CEO, Christiaan Eisberg, expressed profound enthusiasm for the partnership, stating, “We deeply value this partnership with T&B Media Global because it combines the strengths of two great companies into a unified force that will reshape what IP looks like in Web3 and will expand the opportunities for millions of consumers to benefit from the owning of IP on the blockchain.”

Leveraging Epic Game’s Unreal Engine and NVIDIA’s Omniverse platform, STR8FIRE employs a custom 3D Pipeline Technology. This innovative approach enables interconnected storytelling across diverse media formats, facilitating asset monetization through animations, comics, games, toys, music, and immersive experiences. STR8FIRE’s seamless merger of Web3 and Web2 through free-to-play games and NFT collections empowers its gaming community to reap benefits from the company’s IP assets’ success.

The masterminds behind STR8FIRE include a BAFTA-winning animator, a Marvel comics writer, an IP developer for Disney, AI and DeFi specialists, and seasoned Web3 game developers, making for an elite, multidisciplinary team.

T&B Media Global stands as a titan in the entertainment industry, headquartered in Thailand. The company dedicates itself to empowering creators and storytellers on a global scale. With a pioneering spirit, T&B intertwines cutting-edge technology with compelling storytelling across various verticals, including Talent Management, Studios, Technology, Online Content, and Gaming & Immersive Experiences.

In the creative world, where imagination is paramount, T&B Media Global inspires creators to see boundless possibilities, emphasizing that even a single grain of sand can contribute to something extraordinary. T&B’s founder and CEO, Dr. Jwanwat Ahriyavraromp, remarked on the partnership, “The partnership with STR8FIRE deepens our capabilities and the resources we can call upon to help us grow. We look forward to what this partnership will produce for both companies.”


  1. Jane July 11, 2024

    Does anyone really believe that NFTs will revolutionize IP management? It seems like a lot of hype with no substance.

    • crypto_guru101 July 11, 2024

      Hype or not, blockchain and NFTs are redefining ownership. Traditional IP management is outdated.

      • Sarah T. July 11, 2024

        Agreed! Plus, decentralization allows creators to earn directly from their work, without middlemen.

      • Jane July 11, 2024

        @crypto_guru101 Blockchain has its merits, but the volatility and environmental impact can’t be ignored.

    • Mike Rogers July 11, 2024

      @Jane Maybe it’s hype, but change is necessary. The digital age demands new solutions.

  2. David L. July 11, 2024

    Using Unreal Engine and NVIDIA’s Omniverse for this project is brilliant. Tech innovation at its finest.

    • Anna Marie July 11, 2024

      Yes, but it also means more power consumption and resource usage. Tech isn’t everything.

    • David L. July 11, 2024

      @Anna Marie True, but the advancements these technologies bring are worth the trade-offs.

    • tech_fanatic July 11, 2024

      I’m more excited about the seamless storytelling across media formats. So much potential!

  3. Grower134 July 11, 2024

    Can someone explain how NFTs work in plain English? I’m lost.

    • Jenny July 11, 2024

      Think of NFTs as digital collectibles. Each is unique, and ownership is tracked on the blockchain.

      • Grower134 July 11, 2024

        @Jenny Thanks! So it’s like owning a digital baseball card?

      • Jenny July 11, 2024

        @Grower134 Exactly! But beyond just cards, it can be art, music, or even game assets.

  4. Manish July 11, 2024

    STR8FIRE’s collaboration with T&B Media is going to bring some major changes to the industry.

    • Victoria H. July 11, 2024

      Let’s hope so! Too many partnerships promise a lot but deliver very little.

    • Manish July 11, 2024

      @Victoria H. I understand your skepticism, but both companies have strong track records.

    • Harry July 11, 2024

      I think this partnership could set a new standard. They’re using massive IP libraries in innovative ways.

  5. Tommy July 11, 2024

    All this talk about NFTs and blockchain feels like a distraction from more important issues.

    • Eleanor K. July 11, 2024

      Totally agree. Environmental issues should be prioritized over digital ownership.

    • crypto_guru101 July 11, 2024

      @Tommy and @Eleanor K. Blockchain technology itself is evolving to be more eco-friendly. Give it some time.

  6. Steve B. July 11, 2024

    I can’t wait to see Mittaria fully integrated. This will change the gaming landscape!

    • Gamer_44 July 11, 2024

      Yep, especially if it brings unique characters and environments. Lots of potential here.

    • Tommy July 11, 2024

      @Steve B. Gaming is fine, but let’s not get too excited until we see some actual results.

  7. Samantha P. July 11, 2024

    This partnership sounds promising, but there’s a long way to go. Execution is everything.

    • Lisa J. July 11, 2024

      @Samantha P. Couldn’t agree more. The concept is fantastic, but it must be executed flawlessly.

  8. Lucas July 11, 2024

    I love that the project is creator-centric. We need more platforms that empower creatives.

  9. Harper July 11, 2024

    It’s interesting that T&B Media Global is taking this leap. They usually stick to traditional media.

    • Sam W. July 11, 2024

      @Harper It’s a smart move. Diversification is key in today’s rapidly changing market.

  10. Jake July 11, 2024

    Free-to-play games with NFT collections? Sounds like a cash grab to me.

    • Lucia F. July 11, 2024

      Or it could be a way for players to genuinely benefit from the game’s success. It’s a new model.

    • Jake July 11, 2024

      @Lucia F. I hope you’re right, but I’ve seen too many games exploit this kind of model.

  11. Priya July 11, 2024

    The team behind STR8FIRE is impressive. They have talent from Disney, Marvel, and more!

    • Ravi July 11, 2024

      True, but having a good team doesn’t guarantee success. They need to execute their vision well.

  12. carol1980 July 11, 2024

    Web3 and decentralized IP? Sounds amazing on paper but can it move beyond the tech community?

  13. Ella S. July 11, 2024

    DR. JWANWAT Ahriyavraromp has always been innovative. This is another feather in his cap.

  14. Zoe July 11, 2024

    What are the environmental impacts of integrating so much tech like Unreal Engine and NVIDIA? This concerns me.

    • Nathan D. July 11, 2024

      Zoe, it’s a valid concern. The tech world needs to balance innovation with sustainability.

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