Press "Enter" to skip to content

Suthita Bhirombhakdi Leads Platinum Fashion Mall’s Vibrant Leap into ASEAN’s Fashion Forefront

Order Cannabis Online Order Cannabis Online

In the bustling heart of Thailand’s fashion revolution, Mrs. Suthita Bhirombhakdi, the dynamic Executive Vice President of The Platinum Group, celebrates the evolution of Platinum Fashion Mall, an icon of style that has carved its niche as ASEAN’s quintessential hub for both wholesale and retail fashion fervor. It’s a realm where the pulse of fashion beats with unyielding vibrancy, catering to a global audience with an insatiable appetite for the latest trends. In a grand gesture to mark its 18th year at the zenith of fashion retail, Platinum unfurled the “Platinum PROUD” campaign, a vibrant homage to the spirit of contemporary fashion under the dazzling banner, “Platinum Bringing Fresh Fashion to You.” This initiative has ignited social media platforms, drawing in a plethora of influencers, KOLs, and fervent shoppers who eagerly share their exhilarating shopping sprees.

Platinum’s strategy to captivate the hearts of the fashion-forward new generation unfolds with the “Platinum PROUD Contest,” a creative arena inviting young fashionistas to flaunt their unique style and fresh fashion insights. This challenge is not just about shopping; it’s about creating and sharing your fashion narrative through eye-catching TikTok videos, all for a chance to grab a slice of the 80,000 baht prize pool. The zest for creativity knows no bounds, as participants are encouraged to explore, experiment, and express under the hashtag: #SHOPให้แพรวMatchให้PROUD until 30 June 2024.

Amidst these exciting ventures, Platinum is poised to embrace the digital era head-on, aiming to ensnare the imagination of both Thai and international tourists. A brand new official website and an international viral video featuring top KOLs are the latest arsenals in their quest to herald Thai fashion to the world. These digital endeavors align with the Platinum Empowering SME project, targeting a harmony of fresh fashion experiences through collaborative growth and customer engagement.

Looking ahead to 2024, Platinum Fashion Mall anticipates a luminous surge in performance, thanks in no small part to a staggering 65% increase in footfall from the previous year. With a projected 20% increase in traffic, largely buoyed by the tourism sector, the future gleams with promise. The mall is not just a shopping destination; it’s a beacon for an expansive spectrum of products and services that cater to a global clientele.

The introduction of “SAWASDEE FOODIE HUB” epitomizes Platinum’s commitment to creating immersive experiences that extend beyond fashion. Envisioned as a melting pot of culinary delights, this new zone is set to tantalize taste buds and enrich the shopping experience with an array of Thai flavors, reinforcing the mall as a holistic destination for lifestyle aficionados.

But the ambition of The Platinum Group spans further than the fashion mall. The Market Bangkok is undergoing a transformation, poised to unfurl a new concept that promises to be a magnet for both shoppers and tenants with its innovative spaces and offerings. Moreover, the group’s hospitality and office leasing ventures, including Moxy Bangkok Ratchaprasong and Pier 111, showcase a vision that extends well beyond retail, embedding The Platinum Group deeper into the fabric of Bangkok’s bustling urban landscape.

With the shareholder-approved investment in the development of Chalermlarp land, The Platinum Group is set to further solidify its presence in Bangkok’s business ecosystem. This strategic expansion not only promises a boost in the company’s revenue but also strengthens its portfolio, ensuring that The Platinum Group remains at the forefront of business and leisure innovation in one of Asia’s most vibrant capitals.

As this journey unfolds, it’s clear that Platinum Fashion Mall and The Platinum Group are not just keeping pace with the evolution of retail and fashion; they’re setting the trends, creating vibrant ecosystems where shopping, culinary, and lifestyle experiences converge to delight the senses and inspire the spirit of discovery in everyone who steps into their world.


  1. SarahJ May 13, 2024

    Wow, Platinum Fashion Mall’s strategy seems incredibly forward-thinking! Especially with their focus on social media and KOLs. It’s impressive how they’re using digital platforms to expand their reach.

    • TechGuru89 May 13, 2024

      Absolutely agree, SarahJ. Their digital strategy highlights how modern retail isn’t just about the physical shopping experience but creating an online presence that speaks to their audience directly.

      • OldSchool May 13, 2024

        But don’t you think this intense focus on digital and social media alienates older generations of shoppers? Not everyone wants to engage through TikTok or Instagram.

    • FashionistaX May 13, 2024

      I love the digital approach, but I’m curious about how sustainable their fashion offerings are. Engaging through TikTok is one thing, but are they promoting fast fashion at the expense of our environment?

  2. Mark_the_Shark May 13, 2024

    Not to be a downer, but are we not going to talk about the potential downsides of their rapid expansion? What about the small local businesses that may be negatively impacted by such a major player?

  3. BangkokLocal May 13, 2024

    I’m from Bangkok, and I can tell you, the vibe at Platinum Fashion Mall is unmatched. It’s more than shopping; it’s an experience. Glad to see them growing and innovating.

    • NostalgiaFan May 13, 2024

      That’s true, BangkokLocal. But sometimes, growth leads to losing the original charm. I hope Platinum maintains the unique experience that made it special in the first place.

      • BangkokLocal May 13, 2024

        I get your point, NostalgiaFan. It’s a fine line to walk, but from what I’ve seen, Platinum seems committed to enhancing the experience rather than diluting it.

  4. EcoWarrior May 13, 2024

    The whole announcement is great, but what are they actually doing about sustainability? It’s easy to attract shoppers with new digital campaigns, but I’d like to see more on how they plan to tackle the environmental impact of fast fashion.

  5. FoodieLove May 13, 2024

    I’m all for the SAWASDEE FOODIE HUB! Finally, a place where you can enjoy shopping and great food in one place. Hoping they include a variety of cuisines to cater to everyone’s tastes.

  6. InvestorInsight May 13, 2024

    From an investment perspective, The Platinum Group seems to be on a solid path. Diversifying into hospitality and office leasing is a smart move for long-term revenue. But, the key will be in execution and maintaining high standards across all ventures.

  7. RetroQueen May 13, 2024

    I miss the old days of shopping where it was more about the experience and less about digital flashiness. Can we return to simpler times, or am I just being nostalgic?

    • SarahJ May 13, 2024

      I think there’s a balance to be found, RetroQueen. Digital innovation doesn’t have to remove the human element or the shopping experience. It’s all about how it’s integrated.

  8. Order Cannabis Online Order Cannabis Online

Leave a Reply

Your email address will not be published. Required fields are marked *

More from ThailandMore posts in Thailand »