Picture this: a world where succulent Thai fruits conquer the gustatory landscapes of the world, where the heavenly scent of Durian, the delicate sweetness of Longan, the rich burst of Mangosteen, and the refreshing splash of Coconut milk create a tapestry of tastes and aromas that delight the senses. This is the symphony that Platinum Fruits Co., Ltd. orchestrates—a Thai fruit exporting maestro that strings together ‘Knowledge & Knowhow,’ a ‘Cooperation with Farmers,’ and ‘Quality Control’ to create an astounding crescendo of premium freshness that travels from the lush groves of Thailand to the global stage.
Under the expert baton of Mr. Natakrit Eamskul, the company’s Chief Maestro and CEO, Platinum Fruits recently danced its way to victory at the prestigious Asian Export Awards 2023 in Singapore, clinching the “Supply Chain Initiative of the Year” award. At this landmark event, hosted by the influential Manufacturing Asia magazine, Platinum Fruits showcased its superior rhythm in the regional export symphony, fine-tuning the value chain to deliver every note of freshness with precision.
The path to this glory was not just a walk in the orchard. It involved mastering the delicate complexity of Durian’s temperament, syncing the expertise of local farmers with the sophisticated tastes of distant markets, and conducting the entire transportation process with the finesse of a string quartet, ensuring that time and weather bowed to their meticulous command.
The innovation behind this performance, introducing temperature-controlled container technology, resonates like a virtuoso’s solo, allowing fruits to be transported in a state of suspended animation, preserving their peak flavors and textures. Their secret sheet music? A comprehensive database of end-market connoisseurs, each with their own predilections for temperature, shelf life, and taste, enabling Platinum Fruits to tailor a perfect symphony for every palate.
Even through the unfortunate crescendo of the COVID-19 pandemic, when many exporters faced the unsettling music of global disruption, the orchestra of Platinum Fruits played on. Their agility in navigating this treacherous movement allowed them to not only strike the right chords on time but also scale up their production, transforming what could have been a tacet into a fortissimo moment, boosting their revenue from a handsome 2,500 million Baht to a striking 3,300 million Baht.
The fruits of their labor are not fleeting. Today, Platinum Fruits is a gilded name in a full-cycle symphony, handpicking each fruit from GAP and Global GAP sanctified farms, and exporting over 18,000 tons of nature’s candy to the choirs in Asia and Europe, achieving a standing ovation with a revenue of 5,200 million Baht in 2023.
Yet, the overture is just beginning. Eyes fixed on the horizon, they envision an expansion of their ensemble to include logistics services for agricultural produce, ensuring that the fruits of Thailand hit every high note and trill on the global market with the same premium quality they’ve masterfully delivered.
And so, the spotlight continues to shine bright on Platinum Fruits, as their opus of export continues to unfold, proving that when it comes to the captivating world of fruit exports, they are the true virtuosos of victory and vibrancy.
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