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Thailand Promotes Ghost Tourism: A Unique Blend of Thrills and Tranquility

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The Tourism Authority of Thailand (TAT) is proposing a thrilling new concept to draw international travelers— “ghost tourism.” Aiming to capitalize on the global fascination with horror-themed sites, this initiative hopes to enhance Thailand’s soft power on the world stage. Siripakorn Cheawsamoot, the deputy TAT governor for Europe, Africa, the Middle East, and the United States, believes that Thailand’s unique ghost myths and associated films are cultural treasures that have already gained international recognition.

In a recent discussion with the Spanish ambassador to Thailand, Cheawsamoot revealed that Spanish tourists have expressed a distinct interest in visiting haunted locations with captivating backstories. Despite the apparent demand, the TAT has yet to officially promote this niche market, even though the country abounds with potential sites brimming with spectral lore.

Thapanee Kiatphaibool, the TAT governor, shared some exciting news over the weekend. She announced that the promotion of Thailand’s soft power has been remarkably successful, attracting a slew of international film and television production companies. Citing examples, she mentioned the ongoing filming of the third season of HBO’s acclaimed TV series “White Lotus” in Bangkok, Phuket, and Koh Samui. Additionally, the Hollywood blockbuster “Jurassic World 4” is set to start shooting next week in the stunning locales of Krabi and Trang. This major project alone is anticipated to inject over 650 million baht into the local economy during its one-month shoot.

But that’s not all! The TAT is also crafting a compelling tourism package in collaboration with French supermarket giant Carrefour, targeting the 2024 Olympic Games scheduled from July 22 to August 11 in France. Branded under the catchy slogan “Olympic Getaway,” this campaign aims to attract French citizens who wish to escape the Olympic hustle and bustle and experience the serene beauty of Thailand instead.

This initiative aims to offer around 2,000 exclusive tour packages to French tourists. To make this dream vacation a reality, the TAT is coordinating with several airlines to facilitate direct flights from Paris and convenient transit options from other major French airports. It’s an enticing call for those looking to trade in the athletic frenzy for a tropical retreat.

Between ghostly adventures and paradise getaways, it seems Thailand is pulling out all the stops to charm its international audience. So whether you’re chasing haunted thrills or dreaming of tranquil beaches, Thailand is ready to offer an enticing variety of experiences. Who knew that both the supernatural and scenic splendor could make such perfect travel companions?


  1. Emily R. June 8, 2024

    I think this ghost tourism idea is brilliant! Ghost stories are super popular everywhere. I’d totally visit!

    • George Clark June 8, 2024

      For real? Spooky tours in a foreign country just sound like a disaster waiting to happen.

      • Emily R. June 8, 2024

        Why so negative, George? It’s all about the thrill and adventure. Plus, it’s a great way to learn about culture and myths.

      • ghosthunter83 June 8, 2024

        Agreed! I’ve done ghost tours in Edinburgh and New Orleans, and they were awesome. Can’t wait to try Thailand’s!

  2. Sophia June 8, 2024

    I bet this is just another gimmick to attract tourists. How about improving infrastructure instead?

    • J. D. Pritchard June 8, 2024

      Not necessarily. Diversifying tourism options can be a smart move. Different strokes for different folks!

      • Sophia June 8, 2024

        Sure, but I think basic amenities take precedence over ghost stories. Safety first.

  3. TravelBlogger01 June 8, 2024

    I’ve been to Thailand multiple times. This ghost tourism thing sounds fun, but let’s not forget about the lovely beaches!

    • backpackerJoe June 8, 2024

      True, Thailand is beautiful on its own. The ghosts are just an added bonus!

      • TravelBlogger01 June 8, 2024

        Exactly! It’s all about adding variety. Thailand’s landscapes are unbeatable.

  4. MikeW June 8, 2024

    Do ghosts really attract tourists? Sounds ridiculous to me.

  5. Liam Davis June 8, 2024

    Interesting concept, but I wonder about the sustainability and authenticity. Will it end up being like those staged ‘ghost tours’?

    • academicSarah June 8, 2024

      Good point, Liam. If it’s handled with respect to local culture and history, it could work. Otherwise, it could cheapen the heritage.

  6. Anna K. June 8, 2024

    I’ve always been fascinated by ghost stories. This could put Thailand on the map for more than just beaches and temples.

  7. Rick June 8, 2024

    I’m more interested in how this affects the local economy. Are the funds from tourism helping local communities?

    • Lena June 8, 2024

      Good question, Rick. Ideally, the income should benefit the locals, not just big corporations.

      • Rick June 8, 2024

        Exactly, Lena. Sustainable tourism should benefit everyone involved.

  8. Carlos June 8, 2024

    As a Spanish tourist, I can confirm we love our ghost stories and mysteries. I’ll be keeping an eye on this.

  9. theWanderer June 8, 2024

    The collaboration with Carrefour for the Olympics is genius! Those packages will sell out fast.

    • Karen D. June 8, 2024

      Indeed! It’s a clever way to attract those seeking a break from the Olympic rush. Smart marketing by TAT.

      • theWanderer June 8, 2024

        Absolutely. Plus, direct flights from Paris make it super convenient.

  10. Tommy Lee June 8, 2024

    I hope the ghost tours are not just for show. Authenticity matters!

  11. Alicia June 8, 2024

    Thailand always has something new to offer. Love the innovation!

    • tourist_guru June 8, 2024

      Thailand’s diverse tourism options sure keep it at the top of the list!

  12. Ben Adams June 8, 2024

    Instead of focusing on fantasies, how about preserving the natural beauty and tradition of Thailand?

    • Laura M. June 8, 2024

      That’s true. Balance is key. Promote everything Thailand has, not just the supernatural.

  13. Zara Peterson June 8, 2024

    Such initiatives can sometimes overlook the concerns of local residents. I hope TAT is keeping their interests in mind.

  14. historian123 June 8, 2024

    Thailand has a rich, captivating history. Ghost tourism could be a way to bring attention to lesser-known aspects of this heritage.

  15. Pat Williams June 8, 2024

    Wouldn’t this scare away some more peace-loving tourists? Not everyone enjoys spooky things.

    • Angela June 8, 2024

      Totally agree, Pat. Having balanced options is crucial to cater to all kinds of tourists.

  16. Jake June 8, 2024

    I’m excited about the idea. My friends and I love ghost hunting. Thailand, get ready for us!

    • historybuff June 8, 2024

      While ghost tours can be fun, let’s also respect Thailand’s culture and traditions.

  17. Nina June 8, 2024

    Between ghost tours and the beautiful beaches, Thailand sounds like the perfect vacation spot!

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