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Thailand’s Board of Trade and OSMEP Ignite Global Markets: Cambodia and Saudi Arabia Host Key B2B Trade Fairs

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Welcome to a year of groundbreaking collaboration and international charm, as the Board of Trade of Thailand and the Office of Small and Medium Enterprises Promotion (OSMEP) join forces with the renowned Index Creative Village to take the global stage by storm at four spectacular trade fairs across two vibrant countries. Picture this: Cambodia and Saudi Arabia, set to host a brilliant showcase of business prowess and innovation that promises not only to dazzle but elevate the essence of B2B markets to new heights.

First on the agenda, Phnom Penh beckons with its architectural elegance and flavorsome extravaganzas, hosting the Cambodia Architect & Decor, Foodplus Expo, and the Health & Beauty Expo from August 2-4 at the esteemed Diamond Island Convention and Exhibition Centre. Each fair, a hub of creativity and industry, drawing businesses and minds together in a symphony of opportunity.

Fast forward to the crisp days of November, and Riyadh opens its doors from the 15th to 17th at the sprawling Riyadh International Convention & Exhibition Centre for the International Mega Fair 2024. A potpourri of sectors, from the scents of fragrance to the robust auto industry, the fair is poised to be a monumental gathering, expanding its embrace to include even more enigmatic industries.

Mek-Kreingkrai Kanjanapokin, the visionary behind Index Creative Village, shines a light on Cambodia as an economic blooming flower, anticipated to burst through the fiscal soil with a growth surpassing 6.3%, its vibrant population reaching over 17 million young souls. This, combined with an infrastructure surge, positions Cambodia not merely as a neighbor but as a cornerstone of opportunity for Thai SMEs, positioned perfectly by geography and bolstered by a 74-year camaraderie of trade and diplomacy.

In the past three years, trade shows in Cambodia have morphed from mere events to phenomena, particularly the Health & Beauty Expo, heralded now as the country’s crowning jewel of trade fairs. It’s a testament to the thriving marketplace and the allure of Cambodia’s burgeoning economy, drawing in an astonishing 142 million baht last year alone.

Sanan Angubolkul, the chairman at the helm of the Board of Trade of Thailand, projects a bilateral trade trajectory aiming for the stars, with ambitions to touch US$20 billion by 2025. This vision comes on the heels of collaborative efforts and strategic partnerships, highlighted by the Cambodia-Thailand Business Forum and the signing of a pivotal MoU, paving the way for a fortified trade and investment frontier.

Turning our gaze to the sands and splendors of Saudi Arabia, the International Mega Fair awaits its encore, burgeoning to accommodate every imaginable industry. With a 30% expansion in space, it’s a beacon for Thai SMEs, inviting them to explore untrodden paths and forge connections in diverse sectors, promising an uptick in Thailand-Saudi Arabia bilateral trade by a staggering 20% to US$12 billion.

The heart of this venture beats with the support and ambition of the Thai government, echoed in the call for the appointment of a Minister Counsellor (Commercial) in Riyadh, a move aimed at stitching the countries closer on the economic fabric.

Amid these titanic events, the unseen heroes, the SMEs, find unwavering support from the OSMEP. With subsidies cut from dreams to shoulder the financial aspirations of these ventures, businesses find themselves on the threshold of a new dawn, one that promises exposure, growth, and an indelible mark on the global stage.

As the international tapestry of trade fairs unfolds, thirty elite Thai SMEs, handpicked by the Board of Trade, prepare to thread their stories into the fabric of the International Mega Fair 2024 in Riyadh, each narrative a testament to ambition, innovation, and the relentless pursuit of excellence. This year, we’re not just witnessing trade fairs; we’re stepping into chapters of future history books, where business meets destiny.


  1. TradeGuru99 April 4, 2024

    It’s fascinating to see Thailand’s Board of Trade and OSMEP pushing the envelope in international trade, especially in emerging markets like Cambodia and Saudi Arabia. The effort to diversify and deepen trade relationships is commendable, but how sustainable is this growth?

    • CambodiaFan April 4, 2024

      I believe the sustainability depends on the type of industries they’re focusing on. For example, the Health & Beauty Expo in Cambodia seems like a sure bet given the rising global interest in wellness and beauty products.

      • EcoWarrior April 4, 2024

        While that’s true, the real question should be about the ecological impact. All these trade fairs and international ventures sound great, but are we considering the environmental cost here?

    • DesertFox April 4, 2024

      Sustainability aside, the political landscape in these countries is worth mentioning. How will the fluctuating political relations affect these trade fairs and future business opportunities?

  2. SiamSunset April 4, 2024

    Partnerships like the MoU signed between Thailand and Cambodia are stepping stones toward a more integrated ASEAN. People tend to overlook the geopolitical implications of trade agreements. This is more than trade; it’s about strengthening regional cohesion.

    • GeoStrategist April 4, 2024

      Absolutely, the regional implications of these trade fairs and agreements are profound. Not only do they bolster economic ties, but they could also pave the way for political alliances within ASEAN and beyond.

    • SiamSunset April 4, 2024

      Exactly, and let’s not forget the strategic positioning against the backdrop of US-China tensions. ASEAN could emerge as a significant third player, balancing the two giants.

  3. LocalVendor April 4, 2024

    It’s great for the big players, but what about the local SMEs? Are we really benefiting, or is this just a showcase for the already successful businesses to get international attention?

    • StartupSavvy April 4, 2024

      The article mentioned that the OSMEP is offering subsidies to shoulder financial aspirations of SMEs. This seems like a genuine effort to uplift even the smallest players on the global stage.

      • MarketSkeptic April 4, 2024

        Subsidies only go so far. The real challenge for SMEs isn’t just getting to these fairs, it’s standing out in them. How do they compete with the global giants on such a stage?

    • RealEcono April 4, 2024

      SMEs need more than just financial aid. Networking, mentorship, and exposure opportunities are crucial. Trade fairs are a step, but a holistic approach is necessary for true growth.

  4. VisionaryThinker April 4, 2024

    Saudi Arabia’s ambition to diversify away from oil is no secret, and their willingness to host such a significant trade fair is proof. This could be a golden opportunity for Thai SMEs in tech, healthcare, and green energy sectors.

  5. CultureVulture April 4, 2024

    It’s not all about business. The cultural exchange opportunities between Thailand, Cambodia, and Saudi Arabia during these fairs could do wonders for mutual understanding and collaboration. Business is good, but cultural ties bind stronger.

    • DiplomacyFirst April 4, 2024

      True, cultural exchanges often pave the way for smoother business relations. Understanding the culture is understanding the market. Businesses that get this right tend to succeed in foreign lands.

  6. EcoWarrior April 4, 2024

    Back to the environmental concern, are there any green initiatives tied to these trade fairs? With such large-scale events, the carbon footprint could be substantial. It’s essential to address this in planning.

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