The Pheu Thai Party, a leading political group in Bangkok, is calling on its candidates to campaign at major intersections in the city to attract the attention of busy commuters. According to Puangphet Chunla-iad, head of the party’s election campaign coordination committee, this strategy will effectively reach out to the largely uninformed demographic, specifically those residing in gated communities and condominiums, ensuring they learn about the candidates and their policies.
Polls indicate that a significant number of these potential voters remain undecided ahead of the May 14 general election, and targeting them through intersection campaigning could help sway their votes in favor of the party. Notably, candidates such as Wan Yubamrung, running in the Nong Khaem-Bang Bon-Chom Thong area, Suthonpot Kitthanapitak (Don Muang), Kawiwong Yuwichit (Phra Khanong-Bang Na), and Penpisuth Jintasopon(Bang Kho Laem-Yannawa) have been encouraged to adopt this approach.
Puangphet believes that campaigning at major intersections is a unique and efficient way to convey the party’s message to voters, as it capitalizes on the unavoidable waiting time during a red light. These busy locations offer candidates a chance to make their voices heard by both pedestrians and drivers, who would otherwise miss out on election promotions hidden in their secluded communities.
Beyond reaching out to people on foot and in vehicles during the inevitable traffic stops, this novel campaign strategy also presents an opportunity for virality. As people observe these unprecedented efforts to win votes, they are more likely to capture the scene through photos and share the content with friends and followers on social media platforms, significantly expanding the Pheu Thai Party’s reach and influence as the election approaches.
In summary, adopting intersection campaigning as part of the Pheu Thai Party’s election strategy has the potential to make a significant impact on voter turnout and support. By targeting a previously untapped demographic, the party stands to gain fresh traction through innovative methods that ultimately reinforce the importance of staying informed and participating in the electoral process.