In the heart of Bangkok, under the mesmerizing glow of twilight, TAG Heuer—a name synonymous with the pinnacle of Swiss luxury watchmaking—dazzled Thailand with a soirée that was more than just an anniversary celebration. On the 16th of May, 2024, The House on Sathorn became the stage for an evening filled with glamour, innovation, and the thrill of precision timekeeping. The event was not merely a commemoration of TAG Heuer’s first glorious year in Thailand but also a showcase of the avant-garde TAG Heuer Carrera Chronograph ‘Panda’ dial, a masterpiece unveiled for the first time in the Land of Smiles at Watches & Wonders 2024.
Brice Tchaplyguine, the charismatic Managing Director of TAG Heuer Asia Pacific, journeyed to this splendid occasion, bringing with him an air of excitement. He wasn’t alone in gracing this memorable event; stars like Dew-Jirawat, Prim-Chanikarn, and Blue-Pongtiwat, alongside a constellation of honored guests, added their luster to the night’s elegance.
As guests meandered through The House on Sathorn, they were greeted by the intricate display of the TAG Heuer Carrera collection. Among them, two new TAG Heuer Carrera Chronograph watches of 2024 stood out—the Teal Green dial and the stunning ‘Panda’ dial chronograph, both of which commanded attention and admiration, much like the glint of ambitions in the eyes of their beholders. These watches, now within reach of Thai enthusiasts, promised not just to mark time but to define moments.
The ‘Panda’ dial Carrera Chronograph, in particular, captivated onlookers with its 39mm steel case that seamlessly married heritage and innovation. Its striking black azuré subdials at 3 and 9 o’clock stood against the silver sunray-brushed dial, crafting a bi-compax facade that harked back to the Carrera 60th Anniversary model—a nod to the past as the collection strides into the future.
The night also turned into a journey through time, with TAG Heuer celebrating its illustrious history and the Carrera Heritage collections. The exhibition threw the spotlight on milestones like the Heuer Carrera 1968, a pioneering watch that integrated a chronograph and calendar in an unprecedented fashion in 1965, and the Heuer Carrera 1964, named in honor of the legendary Mexican road race. The reveal of the latest novelties from Watches & Wonders 2024, including the tribute to the iconic ‘DATO’ design and the rebirth of a legend through the Panda look, drew gasps of admiration and whispers of anticipation.
As the night unfurled its splendor, the TAG Heuer celebration saw a confluence of distinguished guests, the management team, and celebrities revelling in the beauty of the moment. Dew-Jirawat Sutivanichsak, embodying sophistication with the ‘Panda’ dial TAG Heuer Carrera Chronograph, made a striking appearance in a Jet Black Metallic Porsche Taycan, his calm demeanor reflecting the timeless elegance of the watch on his wrist. Prim-Chanikarn Tangkabodee turned heads with the bold pink dial of her TAG Heuer Carrera Date, arriving in a Volcano White Metallic Porsche Panamera 4 E-Hybrid Executive that mirrored the boldness of her choice. And Blue-Pongtiwat Tangwancharoen, in his signature blue dial TAG Heuer Carrera Chronograph ‘Glassbox’, matched the night sky in a Volcano Grey Metallic Porsche Panamera, his ensemble a testament to TAG Heuer’s enduring partnership with Porsche. The evening, with Porsche cars standing sentinel at The House on Sathorn, was a romance between iconic brands, a celebration of milestones, and a toast to the timeless dance of tradition and innovation.
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