C.P. LAND Public Company Limited, a prominent entity in Thailand’s real estate sector, has made a sensational move by appointing the celebrated artist and actor, James Jirayu Tangsrisuk, as their new brand ambassador. This thrilling news aligns perfectly with the launch of their fresh advertising campaign, “True Happiness in Every Imagination,” where James Jirayu embodies the role of the Dream Observer. Set to mesmerize audiences, this campaign will debut on CP LAND’s YouTube, Facebook, Instagram, TikTok, and X channels starting August 7, 2024.
Mrs. Sasinan Allmand, a key figure on CP LAND’s Strategic Committee for Marketing and Communications, enthusiastically shared, “CP LAND is continuously broadening its business potential and rapidly implementing strategies to fortify its image, credibility, and brand strength. We’re elated to have James Jirayu Tangsrisuk, a distinguished artist, actor, and model renowned both locally and internationally, as our brand ambassador. He stars in our latest campaign, “True Happiness in Every Imagination,” as the Dream Observer.”
The centerpiece of this advertisement is the delightful concept of “shaping dreams into reality,” which features a charming group of children creating houses through their pure thoughts, imagination, and dreams by modeling clay. The essence lies in promoting creativity and imagination. CP LAND’s Dream Observer, James Jirayu, assists in realizing these dreams. CP LAND prioritizes listening and caring, crafting happy spaces to make future dreams come true. They are steadfast in advancing real estate development to cater to customer lifestyles, with a focus on communal spaces and surrounding communities, embodying the “Accessible Communities For Life” or “Quality for Every Life” philosophy.
James Jirayu’s selection is no coincidence. His positive demeanor, tasteful and contemporary image, philanthropic spirit, and relatability to all generations perfectly reflect the reimagined brand essence of CP LAND.
The year 2024 heralds a period of relentless transformation for CP LAND, with an array of new real estate ventures spanning from premium to luxury houses and condominiums. Among the already unveiled projects is the LUXRIVA RESIDENCES, a luxurious detached house located in the heart of Nakhon Si Thammarat. Additionally, CP LAND has introduced a low-rise condominium project in central Khon Kaen, named “SOū&,” tailored to the younger audience. Not to forget, the imminent high-rise premium condominium “RI-NÉ,” also in Khon Kaen, ready for pre-sale soon. Fresh premium detached house projects under the new brand “SŌLVANI” are also set to shine in Phitsanulok and Nakhon Sawan later this year. Remarkably, all new projects offer a comprehensive 10-year warranty, covering various indispensable aspects such as structural integrity, roof leakage, plumbing, electrical system leaks, and door and window functionality.
This year’s communication strategy for CP LAND focuses on highlighting the substantial enhancements in product quality and design, using top-tier materials customized to suit local preferences. They aim to solidify the brand’s modern and premium aura while ensuring affordability.
Don’t miss the awe-inspiring campaign “True Happiness in Every Imagination” — watch how CP LAND brings dreams to life across Thailand today. Catch it on YouTube, Facebook, Instagram, TikTok, and X.
Discover true happiness in every imagination with CP LAND:
YouTube: https://www.youtube.com/watch?v=FZu902Me-J4
Facebook: https://www.facebook.com/CPLAND.Official
Instagram: https://www.instagram.com/cpland.official/
TikTok: https://www.tiktok.com/@cpland.official
X: https://www.x.com/@cpland.official
#CPLAND #ซีพีแลนด์ #CPLANDคุณภาพเพื่อทุกชีวิต #คุณภาพเพื่อทุกชีวิต #AccessibleCommunitiesForLife #CPLANDxJamesJi #สุขจริงทุกจินตนาการ #ความสุขเดินทางได้ #เจมส์จิ #เจมส์จิรายุ #โลกหมุนรอบเธอ
I can’t believe they chose James Jirayu! He’s just a pretty face with zero substance.
You couldn’t be more wrong, Lisa! James has a massive following and he’s genuinely a talented actor.
Massive following doesn’t equal quality. It’s just marketing hype.
But isn’t the whole point of a brand ambassador to attract attention and create buzz? James seems perfect for that.
It’s all about the looks these days. So shallow.
Maybe you’re just jealous. James has done a lot for charity as well.
Karen gets it. Looks over substance always.
Honestly, CP LAND should just focus on making better houses instead of these gimmicks.
Tommy, you do realize marketing is essential to any business, right? It’s not a ‘gimmick.’
Quality and marketing can go hand in hand. They’re not mutually exclusive.
They should get their priorities straight. Flashy campaigns won’t fix poor construction.
I love James Jirayu! So happy to see him in this campaign. Can’t wait to see what they come up with!
Typical fangirl comment. Let’s not get carried away.
Don’t listen to Bob. It’s okay to be excited about something you love.
Thanks, Jane! It’s just nice to see someone you admire doing well.
I think it’s great that CP LAND is focusing on creativity and imagination. We need more of that in real estate!
Couldn’t agree more. Real estate is often so dull and unimaginative.
Creativity in real estate? Please, give me a break.
CP LAND should invest more in sustainable building practices instead of these marketing stunts.
James Jirayu as Dream Observer sounds like a cheesy sci-fi movie title. What a joke.
It’s a metaphor! It’s supposed to encourage imagination.
Still sounds cheesy to me. They could have done better.
At least they’re willing to invest in their brand. Many companies just use the same old boring ads.
Agreed. Innovation in advertising is crucial in today’s market.
More actors, less quality work. Typical.
I’m intrigued by the 10-year warranty they’re offering. Seems like a solid commitment.
If they honor it. Warranties are only as good as the company backing them.
I think James is a great pick! He’s charming and relatable.
All these flashy campaigns won’t hide the fact that housing prices are through the roof!
True, affordability is a huge issue.
When it comes to real estate, demand will always drive prices up. Nothing new here.
The concept of kids modeling clay to represent dreams is adorable.
More social media ‘influencers’ in advertising. How original. 🙄
Wonder how much they paid him for this. Probably a fortune that’ll be passed on to the customers.
James has a pretty clean image. This should work well for CP LAND.
I hope they keep focusing on quality and not just the campaign.
Love the idea, but implementation is key. Let’s see how CP LAND does.