Prawit Janyasittikul, the CEO of Jungceylon, highlighted that for over 18 years, this shopping center has been a cornerstone in Phuket’s retail landscape. Spreading across a massive 200,000 square meters and attracting 45,000 to 50,000 visitors daily, Jungceylon is steadfastly focused on sustainability. The retail giant has adopted Circular Economy principles to steer growth and align with ESG strategies.
To meet its environmental objectives, Jungceylon is implementing the 4R principles: Reduce, Reuse, Repair, and Recycle. They are also moving towards an “Upcycle” approach to magnify environmental impact. Efforts to reduce plastic bag usage and waste disposal are targeted at both Thai and international tourists. The center has launched campaigns like Go Green Shopping @Jungceylon, Zero Bag Zero Waste, SAVE THE SEA, and Love Phuket Save Phuket to encourage a greener lifestyle. The Jungceylon Art for Oceans initiative showcases the work of artists from Thailand and around the world, emphasizing environmental consciousness.
Another standout project is the “Upcycled Tote Bag,” which converts used commercial banners into stylish eco-bags. Profits from these sales support marine life preservation through donations to the Sireetarn Marine Endangered Animals Rescue Center in Phuket. Additional initiatives like the ECO Premium Gift collection and Jungceylon Eco Creative Contest inspire youth to think creatively about turning waste into useful inventions. Collaborative efforts with Haadthip Public Company Limited have launched the “Coke Trash Lucky” campaign, which promotes better waste separation and comprehensive waste management.
Following its latest renovation, Jungceylon has dedicated over 80% of its spaces to green areas. The center has upgraded to the Green Building Standard through initiatives such as the installation of Rooftop Solar Cells, cutting annual electricity costs by 3%. A wastewater treatment system recycles 3,000 cubic meters of water each month, while waste disposal adheres to ISO environmental protection standards. The introduction of LED Motion Sensors in some areas has reduced electricity bills by 85% annually, and a switch in MDB & Chiller Plant areas has saved 84% of electricity costs per year. Heat-reflective exterior wall paint, which can reflect up to 96.7% of heat, helps in reducing building temperatures by up to 12 degrees Celsius, thereby lowering energy use by over 10-12%. Jungceylon also observes global environmental events like World Environment Day, World Ocean Day, and Earth Hour to raise public awareness about global warming.
On the social front, Jungceylon collaborates with local government and private agencies, schools, universities, and independent organizations to foster environmental mindfulness. Activities include supporting coral reef restoration, releasing aquatic animals to conserve species, planting palm trees to restore tourism eco-systems, and conducting annual beach clean-ups. Additional CSR initiatives include providing space for blood donation drives and organizing Christmas Charity events for underprivileged children. Events like the Vegetarian Festival help stimulate local economies and improve public health, thereby enhancing the quality of life and solidifying Phuket’s status as a premium tourist destination.
Jungceylon’s governance practices emphasize transparency and accountability. They offer a Whistle Blowing Policy that allows employees, tenants, business partners, and customers to report any misconduct, such as legal violations, corruption, or failure to declare conflicts of interest. Internal inclusiveness empowers staff to present innovative ideas that can enhance business operations and sustainability efforts. These practices are designed to ensure operational excellence and stability while supporting long-term social and environmental development. Jungceylon remains committed to providing exceptional shopping experiences, living up to its reputation as “The Oasis of Shopping in Patong.”
This sounds like just another greenwashing scheme to me.
I disagree. It seems they’re making real efforts, from recycling water to installing solar panels.
Actions speak louder than words. Let’s see how they actually perform over time.
Skepticism is healthy, but we can’t ignore progress just because we doubt the intentions.
I think this is an excellent initiative! More companies should follow suit.
Agree! It’s time we start taking the environment seriously. Props to Jungceylon.
But is it really about the environment or just a marketing ploy?
Great job on the solar panels, but I question how many people really engage with these eco-bags?
True, I rarely see people use eco-bags. They should educate the public more.
Actually, these initiatives help start conversations about sustainability. Even small steps can make a big impact.
I appreciate the enthusiasm, GreenGuy. But will it catch on with the mainstream?
Supporting marine life through donations is a fantastic idea.
Yes! Our oceans need all the help they can get.
But how much of that money actually goes to the cause? Transparency matters.
Why do we need a shopping center to save the environment? Seems paradoxical.
Not really. If major retailers go green, it can set an example for others.
Sure, but let’s not forget they’re also profiting. There’s a balance here.
Every bit helps, Joe. Profit doesn’t exclude doing good.
LED motion sensors and heat-reflective paint are very impressive.
Their commitment to ISO standards and reducing electricity is commendable.
I’ve been to Jungceylon last year, and I must say, it’s already pretty green!
Good to hear firsthand experiences reinforcing their claims.
Circular economy principles need to be adopted by more institutions.
Absolutely. It’s a more sustainable way to approach growth.
It’s still a relatively new concept. Adoption will take time.
All these initiatives are expensive; will it drive up the prices at the center?
Good point. Witnessing actual cost benefits or losses would be enlightening.
For sure, nothing comes for free. Customers usually end up paying the premiums.
Extensive green areas sound amazing! We need more urban green spaces for mental wellbeing.
Will other shopping malls follow their lead or is this just a one-off case?
Only time will tell. But if Jungceylon succeeds, it might set a trend.
I’m skeptical about their Whistle Blowing Policy. It’s often just for show.
If executed properly, it can bring real change. Transparency is vital.
Collaborating with local communities is a smart move. It builds trust and engagement.
Marine life preservation needs more attention globally. Good to see Jungceylon taking the lead.
The Go Green Shopping campaign could be a game changer if it gets good media coverage.
I’m wondering how effective the Zero Bag Zero Waste initiative has been so far.