TOA Paint (Thailand) Public Company Limited, also known simply as TOA, has shaken up the D.I.Y. market with the launch of ‘TOA Shield Expert.’ This cutting-edge, eco-friendly paint isn’t just any ordinary splash of color; it’s a 2-in-1 water-based emulsion that makes painting a breeze while promising a longevity of over 10 years. This product is a testament to TOA’s commitment to both home safety and environmental protection. ‘TOA Shield Expert’ has been given the thumbs up by some of the top property developers and can be found in modern trade outlets across the nation, pushing the move towards a more sustainable and low-carbon society.
According to Mr. Jatuphat Tangkaravakoon, the Chief Executive Officer of TOA Paint (Thailand), ‘TOA Shield Expert’ reflects the construction industry’s future direction. “This paint, which is a combination of topcoat and primer, highlights the industry’s shift towards prioritizing health and safety, especially for the ageing population. With advances in construction technology and AI, we’re seeing shorter project durations and more precise completions. What’s more, eco-friendly materials like ‘TOA Shield Expert’ contribute to energy savings, reducing the use of natural resources and aiding in decarbonization,” he explained.
The real estate sector is increasingly on the lookout for innovative paint solutions that not only meet project standards but also tackle operational challenges. ‘TOA Shield Expert’ ticks all the boxes by cutting down the painting process steps, which eliminates issues like inefficiencies caused by incorrect water mixing or on-site contamination.
In partnership with Green Partner, a leading real estate developer, TOA has conducted extensive research and development to bring ‘TOA Shield Expert’ to life. This paint meets all functional requirements, reduces work steps, conserves resources, minimizes waste, and offers a durability of up to 10 years. Plus, it’s free from harmful chemicals and friendly to the environment, adhering to TOA’s ambitious goal of attaining net-zero greenhouse gas emissions by 2050 under their TOA Green Mission policy.
Mr. Thanat Kriausakul, Head of Sustainability at Pruksa Holding Public Company Limited, chimed in, “Pruksa’s business model focuses on creating homes that promote well-being. Sustainability is at our core, influencing our planning for residents, communities, and the environment. Even products like ‘home paint’ aren’t overlooked. Quality paint is crucial for safety, durability, and environmental friendliness.”
Pruksa’s collaboration with TOA involved intensive R&D to iron out challenges in traditional paint usage, such as the loss of quality from improper water mixing by on-site workers. The result? ‘TOA Shield Expert’—a 2-in-1 water-based paint that doesn’t need water, thanks to its self-priming abilities. This innovation simplifies work processes, speeds up project completion, and significantly reduces repainting costs for over 10 years. In addition to that, it conserves water resources, cuts down on plastic buckets, and reduces petroleum use, emphasizing TOA’s unwavering commitment to sustainable home development.
Mr. Supat Ratanasoponchai, Assistant Managing Director of Business Development at SENA Development Public Company Limited, added, “SENA follows the path of sustainable development, focusing on innovative product developments under the ‘Zero Energy Housing’ concept. Our material selection is based on time savings, cost-effectiveness, and quality. Collaborating with TOA enables us to craft innovations that meet both consumer and environmental needs more effectively.”
‘TOA Shield Expert’ is one of the eco-friendly innovations that SENA has adopted for several projects. This paint simplifies the painting process to a single step, reducing both costs and waste. It has also earned the prestigious Global Warming Reduction Label (CFR), aligning seamlessly with SENA’s Net Zero policy aimed at cutting greenhouse gas emissions to foster a sustainable low-carbon society.
Notably, the environmental benefits of ‘TOA Shield Expert’ are quite impressive. Traditional painting methods require three layers: one primer and two topcoats, but ‘TOA Shield Expert’ offers a smarter alternative that reduces greenhouse gas emissions by 136,352 grams of carbon dioxide. To put it in perspective, that’s like planting about eight teak trees per year. For a typical two-story house with around 337 square meters of usable space, 73 gallons of ‘TOA Shield Expert’ can save 37 gallons of primer and reduce water usage in the painting process by 72 liters.
‘TOA Shield Expert’ has proudly earned the Global Warming Reduction Label (CFR), certified by The Thailand Greenhouse Gas Management Organization (TGO). This demonstrates TOA’s stellar performance in creating product innovations that effectively lower greenhouse gas emissions. Available to consumers, homeowners, and painters through leading modern trade outlets nationwide—think HomePro, Thai Watsadu, Dohome, Global House, Boonthavorn, Grand Home Mart, and many more—’TOA Shield Expert’ is here to redefine the paint industry.
“TOA leads the paint industry, and we stand by you to protect your home, care for our environment, and contribute to a truly sustainable world,” concluded Mr. Jatuphat.
‘TOA Shield Expert’ sounds fantastic, but I wonder how affordable it actually is. Will it be accessible to everyone or just another premium product?
Exactly my concern! Eco-friendly products always seem overpriced. Not everyone can afford sustainability.
I disagree. Sometimes the costs upfront are higher, but you save money in the long run through durability and efficiency.
But isn’t the long-term savings worth it? If it lasts over 10 years, you cut down on repainting costs.
Is anyone else tired of these ‘green’ products being shoved down our throats? It’s just a marketing gimmick to charge more.
That’s one way to look at it, but if it helps save the environment, isn’t it worth considering?
Sure, if they could prove these ‘benefits’ aren’t exaggerated. Companies will say anything for profit.
Can’t argue with that. We need to see more transparency from these companies.
The idea of not needing water for the paint mixing is revolutionary. Less hassle and fewer mistakes!
But how does it actually perform? Many ‘innovative’ products don’t live up to the hype.
Good point. Reviews will tell us more. Sometimes field tests are the best indicators.
As a painter, I think this product could change the industry if it performs as promised. One-step painting is huge!
Reducing greenhouse gas emissions by 136,352 grams sounds great, but how do they measure that? Seems like a very specific number.
Does anyone else find the claims too good to be true? I mean, saving water, reducing costs, and lasting 10 years?
Skeptical much? Sometimes good things actually happen.
Healthy skepticism is good. We should always question and verify.
Another product that’s free from harmful chemicals is a win for families with young children and pets!
Who exactly backs these environmental claims? Are there third-party verifications?
The article mentioned the Thailand Greenhouse Gas Management Organization (TGO). They seem legit.
True, but how well known are they globally?
I’m excited to try ‘TOA Shield Expert’ for my next project. Hope it’s available nearby!
Let us know how it goes! Practical reviews are the best.
It’s refreshing to see big companies like TOA taking serious steps toward sustainability. Actions speak louder than words.
Why hasn’t the government mandated such eco-friendly products yet if they benefit everyone so much?
Politics, man. Change takes time and sometimes money speaks louder than environmental concerns.
Sad but true. Hopefully, products like this will set new standards.
TOA partnering with major developers shows there’s serious demand for sustainable solutions. This could be a game-changer for the industry!
I’m thrilled about ‘TOA Shield Expert.’ Considering the industry’s environmental impact, every step toward green development counts.
Does anyone know if the paint comes in different colors or is it just one boring shade of green?
Pretty sure they’d offer a range of colors like any other paint. It wouldn’t sell otherwise!
True! Let’s hope for some vibrant options.
Also curious about the ease of application. Can DIYers really handle it, or does it require pro skills?
I’ve handled similar products, and they’re usually straightforward. Besides, they market it to DIY markets.
Companies like TOA taking responsibility for sustainability give me hope. We need more like them.