Amidst the vibrant tapestry of Bangkok’s Queen Sirikit National Convention Centre, a gathering of industry pioneers took center stage at the SX Sustainability Expo 2024: TSCN Business Partner Conference. It was here that Bridgestone Thailand, a leading force in tire innovation, was duly honored for its exemplary partnership and unwavering commitment to sustainable business practices. The occasion marked a prestigious moment for Bridgestone as Mr. Chalermmin Klavikorn, the Direct Fleet Section Manager at Bridgestone Sales (Thailand) Co., Ltd., was bestowed with the “Business Partner Award 2024 (Gold Award)” by Thai Beverage Plc. This accolade was a glittering testament to the synergy and shared vision that these two corporate titans have nurtured over the years.
Not limiting the spotlight to just one extraordinary talent, Bridgestone’s ethos of sustainability took a front-row seat as Mr. Attapon Phraephrewngarm, Sustainability Director of Thai Bridgestone Co., Ltd., proudly accepted the “Sustainability Award.” This recognition underscored Bridgestone’s persistent drive towards creating a sustainable future, ensuring that the treads they leave behind are light on the environment.
The awards signified more than just ceremonial grandeur; they encapsulated the very essence of Bridgestone’s corporate mantra—progressivity merged with responsibility. The “Business Partner Award 2024 (Gold Award)” echoed Thai Beverage’s recognition of Bridgestone’s stellar performance across key areas such as project development, commercial endeavors, quality assurance, timeliness, and sustainability. Meanwhile, the “Sustainability Award” was a nod to Bridgestone’s alignment with Thai Beverage in fostering initiatives that spanned the breadth of the value chain, from innovative product offerings to robust service solutions.
It’s not just about great tires; it’s about great transformations. Bridgestone has provided Thai Beverage with Bridgestone Premium Retread tires, championing sustainable transportation solutions while actively participating in various eco-conscious endeavors spearheaded by Thai Beverage. Together, these efforts strengthen the fabric of their partnership and drive a mutual agenda of environmental stewardship.
The air was charged with enthusiasm as Mr. Phraephrewngarm took the stage at the SX Idea Lab. As a key speaker on Bridgestone’s sustainability stratagems, he remarked, “Bridgestone is proud and honored to receive these two prestigious awards. We are continuously committed to working in collaboration with employees, business partners, and customers to deliver sustainable value to society through products, services, mobility solutions, and various activities guided by Bridgestone E8 Commitment. Bridgestone is determined to drive business sustainability with the following goals:
- Achieving carbon neutrality: Targeting a reduction of 50% in greenhouse gas emissions by 2030 compared to 2011, with an eye toward achieving full carbon neutrality by 2050 and producing tires crafted from 100% recycled and renewable materials.
- Comprehensive emissions study and reduction: Engaging in meticulous assessments and targeted reductions of greenhouse gas emissions across the full spectrum of Bridgestone’s operations in Thailand, from manufacturing plants to retail outlets.
- Championing the circular economy: By integrating clean energy solutions and enhancing energy efficiency at manufacturing sites, Bridgestone is steadfast in its commitment to reimagine its operational footprint.
Mr. Phraephrewngarm concluded, “This is just a part of our commitment to conducting business with a focus on social and environmental responsibility. We will continue to collaborate with Thai Beverage in elevating concrete sustainability throughout the value chain.” It seems that for Bridgestone, every award is just a milestone on the road to a greener, brighter future, where the journey is as significant as the destination.
What an impressive commitment by Bridgestone! Achieving carbon neutrality by 2050 is a significant goal.
Sure, but how do we know they’re not just greenwashing? Bold claims aren’t always matched by actions.
That’s fair, Susan. It’s essential to hold corporations accountable. We’ll have to wait and see if their actions match their words.
Tires from 100% recycled materials? Sounds innovative but I hope they don’t compromise on quality.
Exactly! Safety should not be compromised in the name of sustainability. Let’s hope Bridgestone knows what they’re doing.
With their track record and awards, I have faith they can balance sustainability and quality.
Tim, let’s hope they keep the pedal to the metal on their innovations!
Pretty sure they received the award because of their corporate ties, not true environmental efforts.
I really wish awards like this meant more than just networking and money.
You guys act like companies can change overnight. These things take time, and steps like these are crucial.
I agree, Tyler. Every small step can lead to larger changes. Progress isn’t instant.
True, but shouldn’t these ‘small steps’ have been taken long ago? By 2024, shouldn’t we expect more?
Thai Beverage’s recognition of Bridgestone’s efforts just illustrates how interconnected these industries are becoming.
True Jerry, collaborations between big industries could have monumental impacts on the environment.
Is this just another corporate gimmick or a genuine effort? Only time will tell.
I’m optimistic, Zoe. Bridgestone’s past initiatives have shown promise.
Until the results come in, I’m siding with cynicism.
With all the resources they have, Bridgestone SHOULD be a leader in sustainability.
Indeed, Larry. The big players have to lead by example.
I loved hearing about their approach to the circular economy. It’s fundamental for the future.
Circular economy? Sounds fancy, but they better make sure it’s not just going around in circles without progress.
Call me naive, but the whole glitzy award ceremony feels a bit superficial to me.
It’s common for such ceremonies to seem like PR events, but they sometimes highlight important commitments.
Bridgestone has a long way to go before they earn my trust. Actions speak louder than awards.
Agreed! Let’s see how their words translate into real-world impact.
Their shipping operations in Thailand better reflect these promises. Localized efforts are as crucial as global ones.
Great point, Sophie. Ensuring sustainability at a local level is key to their success.
Hopefully, this means more affordable, eco-friendly tires for all of us in the near future.
I attended the expo, and you could sense Bridgestone’s commitment. The future looks promising if other companies follow suit.
That’s exciting to hear! Sometimes being there in person gives you a different perspective.
Although I’m skeptical, if Bridgestone actually achieves these goals, they’ll set a standard for the industry.
Absolutely, Alice. Setting a high standard could push competitors to step up their game.