In today’s installment of the ‘Bangkok Post CEO of the Year 2024’ series, we celebrate three remarkable leaders who’ve steered their companies to the pinnacle of success. We salute Nath Vongphanich, President of Central Restaurants Group, who takes home the CEO of the Year award for Restaurant Business Innovation; Jina Osothsilp, CEO of GDH 559 Co., Ltd., acclaimed for her achievements in International Film Production; and Praonarin Ruangritthidech, Managing Director of Tiptari Co. Ltd., honored for her visionary efforts in Business Revitalization and Transformation.
Brewing the Future of Thai Tea
Praonarin Ruangritthidech, at the helm of Tiptari Co. Ltd., is injecting fresh energy into the iconic ChaTraMue brand, a name synonymous with Thai tea for 75 years. This brand, a family legacy since the 1920s, was first introduced by immigrants from Chaozhou, China, who set up shop in Bangkok’s bustling Chinatown. Originally named Lim Meng Kee, the tea business imported red tea and brewed it traditionally with hot water, a method less appealing in Thailand’s warm climate.
The turning point came in 1945 when the company localized its production, using Thai tea leaves from their Cha Hom factory in Chiang Rai, and innovating with Thai milk tea and iced tea to suit local tastes. Thus, the ChaTraMue brand was born, now offering a repertoire that includes red tea, green tea, oolong tea, and exotic blends like rose tea.
Under Praonarin’s leadership, ChaTraMue has morphed into a tea titan with a modern edge. The brand’s continued success hinges on its commitment to quality and customer value. ChaTraMue’s dynamic approach involves rebranding, branching out into diverse markets, and tapping into technology with delivery platforms like GrabFood and Shopee. The essence of ChaTraMue lies in its authenticity, captured in the phrase ‘Cha Thai,’ epitomizing the rich and unique flavor of Thai tea.
With a presence in over 10 countries, boasting 200 company-owned outlets, and a sustainable vision for global dominance in the coming decades, ChaTraMue is a beacon of Thai pride in the tea world.
For the Love of Restaurants
Nath Vongphanich, leading Central Restaurants Group (CRG), stands out as a trailblazer in the restaurant industry, particularly for his focus on sustainable growth intertwined with organizational success. As the restaurant sector evolves, faced with challenges like fluctuating logistics costs and workforce shortages, CRG pushes ahead with the agility needed to flourish.
Nath’s strategic foresight sees CRG embracing technology—streamlining order management across platforms to enhance the customer dining experience. Yet, the essence of CRG’s strategy focuses on cultivating a work culture that supports diversity and inclusivity, with extensive programs to empower staff, including those with disabilities. For Nath, success is about teamwork and providing opportunities, such as scholarships and skill development, that harness individual potential.
During the pandemic storm, CRG showcased resilience by leveraging online platforms to reach customers and safeguard jobs, adopting flexible working hours over layoffs. CRG’s ethos revolves around nurturing talent while exploring new ventures, a testament to Nath’s visionary leadership.
Crafting Cinematic Dreams
Jina Osothsilp, the creative force behind GDH 559, is transforming Thailand’s cinematic landscape with films that resonate globally. Thriving in the post-pandemic era, GDH’s productions, like the heartwarming family drama “Lahn Mah,” have captured international acclaim and significant box office returns.
Surface-level success is not enough for Jina. Her strategic push to broaden GDH’s portfolio beyond thrillers into heartfelt narratives like “How to Make Millions Before Grandma Dies,” captures universal themes of love and generational bonds. The film’s exploration of traditions through a modern lens has won hearts and accolades, even making it Thailand’s entry to the esteemed Academy Awards.
Jina’s journey at GDH emphasizes originality and collaboration, whether crafting tearjerkers that surprise at the box office or empowering upcoming directors through mentorship and creative freedom. With initiatives that elevate both Thai culture and global storytelling, GDH stands as a beacon of cinematic innovation under her leadership.
As we celebrate these pioneering CEOs, their achievements remind us of the power of vision, resilience, and innovation in transforming industries and touching lives globally. May their stories inspire the next wave of leaders in Thailand and beyond.
It’s impressive how these CEOs have transformed their respective industries. Their dedication to innovation and adapting to challenging environments is truly commendable.
I agree with you, Joe. But I wonder if all this innovation is actually beneficial for everyone. What about the smaller players in these industries?
That’s a fair point, Samantha. Big innovations often overshadow small businesses, but sometimes they also create new opportunities.
That’s true, Larry D. Though it’s a complex balance, the hope is these advancements can elevate the industry as a whole.
I’m just here for the tea! ChaTraMue is everywhere now; I can’t walk down a street without seeing one.
Their expansion is incredible, but does anyone else miss the authenticity of their older, smaller shops?
Absolutely, Alice! There’s something about the feel of the original stores that’s irreplaceable.
The film industry in Thailand under Jina Osothsilp is breaking boundaries. Finally, something more than just the horror films we’re used to!
Totally, but hasn’t the success also placed a lot of pressure on local filmmakers to go international now?
Maybe, but isn’t that a good thing? It pushes for higher quality and broader appeal.
I’m just amazed at how Nath Vongphanich is handling CRG. His focus on sustainability and diversity is needed everywhere.
Nath is indeed setting a great example, but are these initiatives more about marketing than genuine change?
I hope not, EcoWarrior. I believe that real change starts appearing over time and with consistency.
Regardless of the intent, if it leads to better environmental practices, that’s a win.
Thailand’s tea culture is amazing! Praonarin Ruangritthidech has turned ChaTraMue into a global brand, yet it remains true to its roots.
And do you really think their innovation is better than sticking with tradition? Maybe it loses some of its charm for profit.
Innovations like this are necessary to survive in a global economy, Billy. At least they maintain quality.
I love that GDH 559 is bringing Thai stories to a global audience. It’s about time our narratives reached beyond borders.
Good point, Anna, but it sometimes feels like they’re trying too hard to appeal to international tastes.
They’re just evolving, Lucas. Compromise is crucial if you want to achieve international success.
Exactly, Tanya. It’s about showcasing our culture while appealing widely. It’s a win-win.
How do you guys feel about the push for more technology in restaurants like CRG? Is it helping or just making things more complicated?
The diversity initiative at CRG is good, but will it really stick without constant reinforcement?
I read about GDH’s new narrative strategy; it’s refreshing. Pure thrillers are getting old.
Why is nobody talking about the elephant in the room? These CEOs are great, but does profit come before culture?
Everyone loves talking about ChaTraMue, but what about supporting local brew houses? Are they being shoved aside?
I think the environmental policies at these companies need to be more transparent. It’s easy to claim green practices for public image.
You can’t please everyone. Every industry has its leaders, and whether good or bad, they shape cultures globally.
Tech in restaurants? It’s about time! Manual systems are so outdated, and digital is the way forward, especially now.