In the vibrant heart of Chiang Mai, a remarkable initiative unfolded, driven by the visionary leadership of Mr. Shubhodeep Das, CEO of Hylife Group. Teaming up with Chiang Mai Municipality, the Agricultural and Food Technology Science Park (MAP), the Economic Innovation Network, and the Centre of Excellence in Agricultural Innovation for Entrepreneurial Graduates at Maejo University (Agri Inno), they embarked on a groundbreaking journey. This adventure was branded as the “INNOVATION DRIVEN ENTERPRISE for Sustainability in Chiang Mai” project, a noble mission aimed at sparking a revolution in sustainable innovation within the realms of food and hygiene products.
Under this innovative project, a glitzy event took center stage—the “Hylife Innovation Excellence Awards 2024.” Held at the opulent Shangri-La Hotel in Chiang Mai on a lively Friday, October 25, 2024, this event was a melting pot for creativity and ingenuity. Innovators from far and wide flocked to demonstrate their groundbreaking food and hygiene ventures, all with an eye on sustainability. With enticing prizes totaling THB 200,000, trophies, certificates, and golden business opportunities with Hylife Group on the line, the competition was nothing short of fierce.
The competition divided into two captivating categories: “Food for Future” and “Healthy Living Innovation.” As contenders vied for the prestigious awards, the audience was treated to a showcase of brilliance and forward-thinking ideas, from high-protein noodles promising the nutrition of tomorrow to an immune-boosting cold brew coffee that tantalized the palate. The buzz of anticipation filled the air as each finalist presented their brainchild, crafting an electrifying and inspiring atmosphere.
Soon, the moment arrived to unveil the victors of these inventive odysseys. The coveted Hylife Excellence Award was clinched by the innovative Dr. EX Pesticide Screening Test Kit, a testament to cutting-edge brilliance in ensuring food safety. The “Best Food for Future” accolade was awarded to a new era of High-Protein Noodles, while the runner-up trophy for “Food for Future” was proudly shared with an Immune-Boosting Cold Brew Coffee. On the “Healthy Living Innovation” front, a groundbreaking Fall Prevention System for the Elderly rose to capture top honors, closely followed by the ingenious Insubox, a smart solution for insulin management.
The spotlight also shone on special award winners celebrating creativity that aligned with sustainability ethos. Adding a refreshing twist, the Best Innovation for Sustainability Award was swept away by Pineapple Vinegar Craft Soda, a culinary marvel bursting with potential. The Best Social Impact Product Award championed the compassionate creation of White Tiger Nut Milk. Meanwhile, the Outstanding Business Award acknowledged the unique Crocodile Oil Supplements, lauded for aiding blood sugar and fat control. The Imuneup presentation, a fascinating dive into the benefits of Cordyceps Militaris Mycelium, seized the Best Presentation Award, while the Creative Excellence Award applauded BeanPro by Power B, a synbiotic plant protein masterpiece originating from mung beans.
Presiding over the ceremony, honourable Chiang Mai Mayor Mr. Assanee Buranupakorn joined hands with Hylife Group executives and notable guests from the NIA, MAP, the Economic Innovation Network, and Agri Inno at Maejo University. The enthralling program also featured enlightening seminars that aimed to nurture and inspire emerging entrepreneurs. Renowned speakers, including Dr. Surarat Supachaturas, Dr. Duangporn Amornlertpisan, Dr. Kan Kalyanamitra, and Dr. Poramet Chumyim, delivered talks rich in insight. Topics spanned from “Financing Sustainable Innovation Businesses” to “Revitalising Agricultural and Food Products in Chiang Mai,” each session offering pearls of wisdom to embolden sustainable business practices.
The event’s energy was further ignited by an array of interactive activities, featuring lively booths from Hylife Group companies such as HLGF and Dr. Hygiene Co., Ltd. Partnerships with prominent firms like Lalita PPO Co., Ltd., Luxury Chiangmai Land Co., Ltd., and K.Bio Sciences Co., Ltd. ensured a bustling atmosphere, fostering networking and camaraderie among attendees and partners alike.
With heartfelt gratitude, Hylife Group extends its appreciation to all participants, acknowledging their invaluable contributions in making the world a more sustainable place.
For those curious to explore further or eager to connect with the masterminds behind this pioneering project, the Hylife Group Corporate Communications Team is ready to engage:
Email: [email protected]
Phone: 094-2765752
Website: www.hylifegroup.com
Facebook Page: Hylife Group Thailand
As the sun set over Chiang Mai, it marked not just an end but a new beginning—a beacon of innovation guiding towards a sustainable future. Let this be the dawn of inventive possibilities and ventures, all rooted in the rich soil of Chiang Mai and blossoming through united efforts. Cheers to a future driven by ingenuity and sustainability!
This project sounds incredible for Chiang Mai! Sustainable innovation is exactly what we need right now.
Sure it’s great, but let’s be honest here, aren’t these big events usually more about marketing than real change?
That’s a fair point, Sara. But even if it sparks minimal change, every step towards sustainability is worth taking!
Look, as long as the community gets involved and benefits, I say it’s a win. We can’t always rely on the government.
I actually got to attend. The innovations presented were mind-blowing. It’s more than just a show, believe me!
How sustainable can pineapple vinegar soda and white tiger nut milk really be? Sounds like just another trend that will fade away.
Don’t knock it until you’ve tried it! New food trends often drive broader change in consumer habits.
Exactly! Plus, even niche products can push bigger brands towards more sustainable practices.
Alright, I’m convinced to at least give it a try. But I remain skeptical of their longevity.
What about patents on these innovations? Do the creators get real ownership, or does Hylife take a big slice?
Good question! I heard Hylife supports the developers, at least offering business collaboration which is a step.
I’d imagine Hylife has some stake, but with support, small inventors can really thrive.
Did anyone else love the idea of a Cold Brew that boosts immunity? I hope these hit the market soon!
Totally! I’ve been looking for a healthy coffee option. Let’s hope they’re serious about scaling up.
Love me some good coffee innovations! Immunity boosting sounds like the cherry on top.
Isn’t there a risk of exploiting cultural resources without fair local compensation, like what happened with quinoa?
That’s always a concern in global marketing. Hopefully, Hylife maintains ethical sourcing and partnerships.
Emma, you’re right! It’s crucial they set a sustainable example without exploiting.
Can we talk about the fall prevention system for elderly people? That’s real innovation impacting lives!
Why is it that only high-profile events get all the attention? Small-scale efforts deserve recognition too.
True, but these events can help spotlight important issues. From there, hopefully, smaller efforts can rise.
Right, Joe. Smaller groups need to collaborate with these giants and ride the wave of publicity.
High-protein noodles? So much better than instant noodles packed with sodium and preservatives. Looking forward to these.
It’s events like these that truly motivate others to innovate with sustainability in mind. Let’s see what the next year brings!
I hope so, Sue. But let’s not forget, many projects often stall after the spotlight fades.
True enough, Dan. But if the ideas are strong, they will find a way to persist!
The presence of so many businesses and educational institutions is promising. Hope they’re as dedicated to education as profits.
All that golden business opportunity! I bet that’s tempting for young innovators looking to make their mark.
This sounds like one of those ‘ideas worth spreading’ but sometimes remains locked in academia rather than reaching the streets.
Right? We need them to also focus on practicality, not just inspiring presentations.
It’s a valid point, yet some concepts do start that way and eventually make a difference.
Does anyone else think the glitzy venue contradicts the idea of sustainability? Feels like excess, doesn’t it?
Totally! Why not a more down-to-earth place? Might be symbolic but needs to walk the talk.
What a lineup of new innovations! Can’t wait to see what the next award show brings into the spotlight.