In a surprising twist of holiday trends for 2025, Thailand’s legendary Songkran festival has inspired a shift in travel destinations for Thai tourists. This year, China has catapulted to the top of the list, overtaking favorite spots like Japan, thanks to irresistible airfares and travel packages. This change comes amidst a downturn in Chinese visitors to Thailand, prompting airlines to pivot their strategies.
Songkran, the traditional Thai New Year celebrated from April 12 to 16, usually sends a flood of Thai travelers abroad, seeking new experiences and cooler climates. This year, as Thanapol Chewarattanaporn from the Thai Travel Agents Association (TTAA) highlights, China is the present hotspot. Many airlines, eager to fill seats left vacant by canceled Chinese tour groups, have slashed prices for flights to China, creating a flurry of demand.
Safety concerns and widespread cancellations due to recent earthquakes and past Chinese-operated call center scams have created turbulence for incoming Chinese tourists. Consequently, airlines are wooing Thai travelers with enticing tour packages to China, strategically priced between 15,000 to 30,000 baht. These deals are designed to capture those looking for an affordable exotic escape.
China’s appeal extends beyond just pricing. Its status as a safe and easily navigable destination has bolstered its attractiveness. With modern infrastructure and expansive transport networks, it’s become the go-to pick for families seeking a stress-free vacation. The dynamic urban landscapes of Beijing and Shanghai, mixed with the serene vistas of the Great Wall and Jiuzhaigou Valley, offer a unique blend of adventure and relaxation.
Meanwhile, Japan, the perennial favorite, comes in just behind China. Known for its picturesque cherry blossoms and vibrant culture, Japan continues to captivate travelers. Current package deals hover around 30,000 baht; however, Thanapol suggests that savvy shoppers might snag a deal during last-minute flash sales, with discounts potentially trimming prices by up to 10,000 baht. Yet, the specter of recent seismic activity around Mount Fuji may leave some travelers hesitating.
Rounding out the top three is Europe, with its alluring mix of historical charm and modern allure. The classic routes through France, Switzerland, Italy, and Eastern Europe are tempting for seasoned travelers and first-timers alike, with package prices averaging around 60,000 baht. The centuries-old architecture and rich tapestries of culture offer an escape like no other.
Thanapol paints a promising picture for Thai outbound tourism in 2025, projecting over 10 million Thais will travel abroad this year, surpassing pre-pandemic numbers. China could welcome over 1 million Thai tourists, potentially surpassing Japan for the first time in history. This shift highlights a new chapter in international travel preferences among Thai citizens.
In a world where change is the only constant, it’s fascinating to witness how global events shape travel dynamics. With a nod to spontaneity and the allure of the open road, Thai travelers are ready to embrace new horizons this Songkran. Whether it’s the bustling streets of Beijing or the serene alpine scenes of Switzerland, the journey promises memories as vivid and exciting as the destinations themselves.
This is such a surprising shift. I thought Japan would always be the top spot for Thai tourists.
I agree! Maybe the safety concerns in China are just blown out of proportion?
Not really, safety is a significant factor. China is probably doing a lot to change perceptions.
True Frank. However, many people just go for the deals! If I can save a few thousand baht, why not?
With the current political climate, isn’t traveling to China a bit risky?
It’s definitely something to consider, but for many, the experience outweighs the risks.
You just have to be cautious and informed. Use reliable tour operators.
The dynamic urban landscapes of Beijing and Shanghai sound tempting! Are there any must-see spots?
Absolutely! The Great Wall and Forbidden City are spectacular. It’s a mix of history and modernity.
Thanks Chloe! That sounds like a great adventure for sure.
I still prefer Japan. Nothing beats the cherry blossoms there.
Everyone loves Japan’s culture! But experiencing something new can be just as rewarding.
I second that, Nancy! As long as we get to travel, that’s what matters most.
I think the cheaper prices to China are a strategic move by the airlines.
This article makes China sound like the ultimate travel destination. But isn’t Europe more appealing?
Both have their charms. Europe is timeless, but the emerging allure of China can’t be denied.
Do you think these trends will last, or is it just a temporary fascination with China?
It might be temporary, trends tend to shift rapidly in the travel industry.
Very true, Lisa! Remember when New Zealand was all the rage? Things change.
I’ve visited China before and it’s amazing, but Japan still holds my heart.
I hope these package deals to China last until I can book a trip! Anyone know how long airlines plan to keep these prices down?
Probably not long, once demand stabilizes, prices might go up.
The safety concerns mentioned are valid, but keeping an open mind is important too.
I feel this highlights a growing trend of exploration beyond traditional destinations.
Exactly! It’s a good sign to see people exploring different cultures.