Welcome to the bustling Sukhumvit Road in Bangkok, a street that dances to the rhythm of progress and tradition, where each corner is a celebration of Thai culture interwoven with the allure of modernity. Amidst this electric avenue, an iconic global athletic brand has dropped anchor at Emsphere, the brand-new crown jewel of shopping malls that adds a splash of excitement for those who tread the path of retail indulgence. The talk of the town is none other than New Balance, brought to the Thai public by MAP Active Adiperkasa Ltd. With the ribbons set to be cut on December 1, 2023, the mega shopping mall Emsphere is poised to be a nucleus of cutting-edge fashion, enthralling entertainment, and global brand experiences.
Coming hot on the heels of the widely acclaimed launch of New Balance’s flagship store at CentralWorld, this fresh voyage into the retail seas is not merely a store—it’s a statement. Strategically planted in one of Bangkok’s trendiest locales, New Balance aims to serve up a slice of sporting heaven for sneaker enthusiasts and fitness aficionados alike. Imagine exploring 176 square meters of retail space designed under the ingenious “Flex” concept—a space that’s as malleable as it is mesmerizing, telling the tale of New Balance in an environment that’s as innovative as the products nestled on its shelves, mirroring Emsphere’s promise of a retail revolution that captivates consumers of all ages, from trendy Thai youths to inquisitive international travelers.
Deepak Tomar, the maestro at the helm of MAP Active Adiperkasa Ltd., offers a heartwarming thank-you to the legion of New Balance enthusiasts who have championed the brand’s journey. “As we unwrap another retail gem in the heart of Sukhumvit, we’re crafting a space not just to shop, but to build lasting bonds with our valued patrons,” he shares with infectious exhilaration. “The Emsphere store is the latest in our 2023 expansion story – store number eight, to be precise!” he beams with pride. With an eye on the horizon and more store launches penciled into next year’s calendar, New Balance’s commitment to Thai consumers is unwavering—expect nothing but exceptional experiences and pure delight whenever you step into the world of New Balance.
But the New Balance intrigue at Emsphere doesn’t end with its transformative design. A treasure trove of products awaits, encompassing both high-performance gear and chic lifestyle apparel, including the coveted MADE collection, which will be available from day one. To celebrate the grand opening, your taste buds are in for a treat with a D.I.Y. Yogurt Granola delight that gives a healthy twist to your shopping spree. If your purchases tally up to 4,000 baht, you’ll be drawn into the enthralling New Balance Claw Machine game, where exclusive goodies are up for grabs! The launch day will sparkle brighter with the presence of Thai fashion royalty, including the heartthrob actor Oab – Oabnithi Wiwattanawarang, accompanied by a host of eminent influencers strolling through the store.
The newest New Balance oasis of chic awaits you on the 1st floor of Emsphere, bringing closer the gear you adore within a few, easy steps. And don’t stop there—stay connected and join the tribe on the official New Balance TH Facebook Page, where the latest and greatest from this beloved brand is always at your fingertips.
Don’t miss out. Swing by, soak in the vibe, and remember: at New Balance Emsphere, #WeGotNow!
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