In an exciting step to reignite the flame of domestic travel, the Tourism Authority of Thailand (TAT) has teamed up with Advanced Info Service (AIS) to roll out the Sukjai Travel Thailand – Aunjai Everywhere campaign. This collaborative venture aims to rejuvenate Thailand’s tourism scene by spotlighting both well-trafficked cities and those hidden gems that are often overlooked. The campaign kicks off with a vibrant event on Banthat Thong Road in Bangkok, a locale renowned among food lovers and the young-at-heart alike, renowned for its mouthwatering culinary offerings and special perks.
Somchai Lertsutiwong, AIS’s Chief Executive, shared the ambitious vision behind the initiative: to position Thailand as a preeminent regional tourism nexus while ensuring that the resulting economic benefits ripple right down to local communities. This vision is underpinned by a commitment to a digitally enriched travel experience, enhanced by AIS’s state-of-the-art network. Echoing this sentiment, Thapanee Kiatphaibool, governor of the TAT, underscored the pivotal role of tourism as an economic engine. Her organization’s goal is to sculpt tourism encounters that align seamlessly with the tastes and preferences of today’s tech-savvy globetrotters.
The sweet icing on this delectable cake of collaboration comes in the form of AIS’s partnership with the Banthat Thong Business Entrepreneurs Association. Together, they’ve unveiled a trio of year-round campaigns, each brimming with exclusive goodies. Tourists can explore 10 Aunjai check-in points scattered along the road, effectively turning the entire stretch into a treasure map of culinary discoveries. Visitors, whether locals or foreign adventure-seekers with an AIS SIM card, can snap up to 50 AIS Points by merely scanning a QR code using the myAIS app. The reward for completing all 10 check-ins is a savory signature dish from participating restaurants, a treat to be savored throughout June, as reported by the Bangkok Post.
Tourists aren’t the only ones in for a treat. AIS customers have yet another reason to smile: they can swap 40 AIS points for a 40-baht discount at more than 100 popular eateries in the area, with this tantalizing offer valid until the year’s end. But the fun doesn’t stop there. On a national scale, AIS has expanded point redemption possibilities across 87 local festivals stretching across 59 provinces. For those wielding the AIS Lucky Tourist SIM card, the perks are even juicier: think discounts to attractions like the Rajadamnern Muay Thai Stadium and Khao Kheow Zoo, King Power vouchers, complimentary access to Central lounges, and free travel insurance, embodying Thailand’s diverse cultural tapestry.
The fusion of technology and tourism spearheaded by TAT and AIS is a revelation, poised to not only bolster Thailand’s domestic tourism but also ensure that the delightful experiences and economic bounty are shared by local communities. As the campaign weaves its magic, the vibrant tapestry of Thailand, steeped in tradition and innovation, stands ready to welcome travelers with open arms and full plates.
This is a fantastic initiative! Digital enhancements will definitely boost tourism!
True, but isn’t it also a bit exclusionary? What about those who aren’t tech-savvy?
Good point, but I think digital experiences are the future of tourism.
Digital is the way forward. Those not keeping up may get left behind.
I love the idea of the 10 Aunjai check-in points. Turning travel into a game sounds fun!
Exactly! It makes exploring more engaging and rewarding at the same time.
Plus, it’s a great way to discover new places you might otherwise miss.
What about historical sites? Are they included or just modern attractions?
I think the focus is more on local and cultural experiences rather than historical ones.
The AIS point redemption system sounds like a stretch. Who even uses those?
Actually, many people do. It adds value and enhances the customer experience.
Still seems niche to me, probably only hardcore AIS users will bother.
Involving local communities is crucial. This sounds like a win-win for everyone.
Until tourists overcrowd these communities and ruin the local vibe.
True, but with proper management, issues like that can be minimized.
What about the environmental impact of increased tourism? Any plans to mitigate that?
Let’s hope they’ve considered eco-friendly practices as part of the plan.
Can’t wait to try the signature dishes! Culinary tourism is the best!
Totally agree! Each dish tells a story of its own.
The discounts and perks seem cool, but it’s a bummer it’s only for AIS users.
Just get an AIS SIM card. Problem solved!
Such campaigns always seem great on paper. Let’s see how it plays out in reality.
I hope they highlight traditional artisans and not just the modern stuff.
Love the inclusion of local festivals! It’s a great way to experience true culture.
Festivals are the heartbeat of any culture. More of these, please!
So, are foreign tourists or locals the main target here?
Anybody else worried about the digital divide this could create?
As a tech enthusiast, I’m thrilled with all these digital offerings.
It’s fantastic to see technology and tradition blending together.
Yeah, until your app crashes or your phone dies.