In the poll, about 68% of hotels reported having a lack of workers in all areas, including maids, receptionists, cleaners, cooks, servers, and technicians. It also noted a number of “challenges” for the Thai hotel sector, such as increased operating expenses, a labor shortage, and more intense competition as upscale hotels slashed their rates and other hotels reopened following the pandemic.

According to the report, only 33% of hotels have increased their pay in an effort to recruit employees.
According to Marisa Sukosol Nunbhakdi, president of the association, hotels are particularly in need of staff with customer service and linguistic abilities. According to the Thai Hotel Association, there is a significant staff shortage in Thai hotels as the hospitality sector battles to recover from the effects of Covid-19 (THA). According to the Economic Intelligence Center of Siam Commercial Bank, the recovery in the Thai hotel industry will pick up this year but will still be dependent on Thai travelers (EIC). In August, a 42% occupancy rate was anticipated.
Marisa credited the government subsidies for domestic travel as well as the country’s full reopening on July 1 after the Thailand Pass entrance system was abandoned.
Despite an increase in foreign visitors, she noted that Thais still make up the majority of her hotel’s clientele. Western Europe was next.


Although they are higher than they were before Covid, average hotel rates have increased since last year. Due to low purchasing power and occupancy rates, Marisa added, hotels have postponed price increases.
In practically all departments, most hotels are experiencing a labor shortage because the nearby businesses that are tied to them have not yet resumed operations, according to Marisa.
She was quoting data from a THA survey that was done on 118 hotels between July 17 and July 25.
The average hotel occupancy rate in July increased to 45% from the previous month’s 38%, according to the results. In this year, the EIC has increased its prediction for international arrivals from 7.4 million to 10 million.

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