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Bangkok Commercial Asset Management (BAM) Revolutionizes Marketing with ConnectX Partnership and MarTech Solutions

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Bangkok Commercial Asset Management PCL, affectionately known as BAM, is a trailblazing force in tackling commercial banks’ NPAs and NPLs, propelling the Thai economy and society towards sustainable growth. They’ve recently taken a giant leap forward in customer engagement, thanks to a strategic partnership with ConnectX and the adoption of cutting-edge MarTech solutions. They’ve seamlessly integrated a Customer Data Platform (CDP), revolutionizing the way they collect and utilize customer data. This advanced approach has fine-tuned their marketing strategies, making them more precise and relevant than ever before.

Dr. Thanakorn Wangpipatwong, Deputy Chief Executive Officer, Information Technology and Digital Group, and Chief Technology Officer, gushed, “Our collaboration with ConnectX and the implementation of MarTech platforms have ushered in a new era of marketing excellence. By harnessing data as the cornerstone of our campaigns, we’ve achieved unparalleled accuracy in reaching and resonating with our target audience. This has allowed us to effectively utilize our marketing budget and deliver precisely what our customers need. The capabilities of this CDP allow us to unify and normalize customer data from all sources, creating comprehensive and unique profiles for each customer. This persistent, unified customer database now serves as the cornerstone for highly targeted and personalized marketing campaigns.”

Here are the key elements of Bangkok Commercial Asset Management’s success story:

  1. Centralized Customer Database: The CDP platform aggregates and personalizes customer data from all channels, providing comprehensive insights into individual customer profiles. This centralized database empowers BAM with a holistic view of customer needs, behaviors, and trends.
  2. Individualized Customer Focus: BAM’s focus on tailored interactions ensures memorable customer experiences, driving engagement and loyalty through personalized marketing campaigns.
  3. Enhanced Sales Performance: By leveraging the CDP and MarTech to track the performance of sales agents and analyze their strategies, BAM has been able to replicate success strategies, increase productivity, and close more deals. This has significantly strengthened their market position and revenue streams.
  4. Seamless Integration with Marketing Automation: The integration of the unified customer database from the CDP with advanced Marketing Automation platforms has enabled BAM to create targeted and personalized marketing campaigns at scale. This integration optimizes efficiency and maximizes ROI.

Worapat Sasibut, Chief Operating Officer at ConnectX Co., Ltd., chimed in, “In today’s rapidly evolving business landscape, adopting Marketing Automation platforms is not just a choice; it’s a strategic imperative. By deeply understanding customer identities and needs right from the start of their Consumer Journey, businesses can significantly enhance their ability to reach the right audience, at the right time, and with the right message. This strategic alignment not only optimizes marketing budgets but also ensures systematic and cost-effective utilization of resources. BAM’s successful integration of these platforms underscores their remarkable growth achievements, serving as a compelling example of how businesses can thrive by embracing technology-driven marketing strategies.”

BAM’s success story is a shining testament to the power of strategic database management in crafting robust marketing strategies that drive business growth. By strategically investing in marketing initiatives, BAM has not only optimized sales team efficiency by 30% but also expanded its customer base by an impressive 35%. The integration of the CDP platform alongside Marketing Automation has propelled BAM to the forefront of business leadership, enabling them to efficiently target and engage their desired audience, thus achieving unparalleled success in asset management.


  1. Chris T. June 13, 2024

    This is incredible! BAM’s approach with ConnectX is truly pioneering. Hope other companies take note.

    • Jenna June 13, 2024

      I agree! It’s amazing how they’re using technology to enhance customer engagement. It’s the future of marketing.

      • Paul M. June 13, 2024

        Sure, but let’s not forget the privacy concerns that come with collecting so much customer data. It’s a double-edged sword.

      • Chris T. June 13, 2024

        You have a point, Paul. But if handled responsibly, the benefits can far outweigh the risks.

  2. Grower134 June 13, 2024

    Privacy? Data collection? Sounds like another corporate overreach to me.

    • Megan W. June 13, 2024

      I understand your concern, but these technologies help companies serve their customers better. There’s always a balance to strike.

    • Grower134 June 13, 2024

      Balance or not, I worry about my personal information being used without my knowledge.

  3. Larry Davis June 13, 2024

    This is a great step forward for the industry. Efficient data use can revolutionize how businesses operate and serve customers.

  4. Paul Z. June 13, 2024

    Sure it’s revolutionary, but what happens when companies misuse this data? Who holds them accountable?

    • Maria S. June 13, 2024

      That’s why data regulation laws exist. Companies have to follow them or face penalties.

    • Paul Z. June 13, 2024

      True, but enforcement needs to be robust. Otherwise, it’s just words on paper.

  5. Nina June 13, 2024

    Have you seen their increased sales performance? Absolutely crushing it with this tech partnership!

    • Mark T. June 13, 2024

      It’s impressive. Applying cutting-edge MarTech strategies seems to pay off big time.

  6. David June 13, 2024

    I don’t see the fuss. It’s just another company using tech to make more money. We see this all the time.

    • Alice June 13, 2024

      Yes, but BAM is setting a new standard. They’re using tech not just to make money but to enhance customer relations significantly.

    • David June 13, 2024

      We’ll see how long that lasts. Corporate motivations often fall back on profit over people.

  7. Joe June 13, 2024

    What about the impact on their employees? Does anyone know how this tech shift affects internal operations?

    • Ella K. June 13, 2024

      Great point, Joe. Enhanced data use could streamline operations, but it could also mean job losses in traditional roles.

  8. Felix June 13, 2024

    The efficiency gains BAM achieved are nothing short of remarkable. Other financial institutions should follow suit.

  9. Alexis P. June 13, 2024

    It’s a bit too good to be true. Let’s see if this success is sustainable in the long run.

    • Felix June 13, 2024

      Skepticism is natural. However, given how data is driving decisions, they’re positioned well for sustained success.

  10. Candace L. June 13, 2024

    This article makes a compelling case for MarTech, but it’s ultimately about how well the tech is integrated and used. BAM seems to have nailed it.

  11. Steven June 13, 2024

    Don’t forget there’s still a human element. Tech can’t replace the value of genuine human interactions.

  12. Julia June 13, 2024

    Love the innovation! BAM’s holistic view of customer needs can set a new benchmark for customer-first strategies.

    • Grace H. June 13, 2024

      Absolutely, Julia! Businesses that prioritize their customers are the ones that will thrive.

  13. Tommy June 13, 2024

    And what happens when the tech fails? We’re so dependent on it, any glitch can cause massive issues.

  14. Rose M. June 13, 2024

    Rose-colored glasses aside, we should look at the environmental impact of this increased technology usage. Tech isn’t always green.

    • Jake June 13, 2024

      Good point, Rose. Digital isn’t free of a carbon footprint, and that should definitely be part of the conversation.

  15. Harper June 13, 2024

    The future of marketing is personalized and data-driven. BAM’s success should be a lesson for all industries.

  16. Michael S. June 13, 2024

    Interesting article. Their centralized database approach is fascinating.

    • Linda June 13, 2024

      It’s definitely a game-changer. Having all customer data in one place can transform a company’s marketing efforts.

  17. Samantha89 June 13, 2024

    I’m curious about how BAM handles customer consent for data collection. Are they truly transparent about it?

  18. Zane June 13, 2024

    This makes me wonder if smaller companies can adopt similar strategies without the massive budgets BAM likely has.

  19. Fiona June 13, 2024

    BAM’s marketing strategies demonstrate how valuable data is when used correctly and ethically.

  20. Oli June 13, 2024

    Anyone else worried that we’re becoming too reliant on technology for business decisions?

    • Mason June 13, 2024

      Yes, Oli! While tech has its place, over-reliance can lead to major issues if the data or systems fail.

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