Get ready to rev up your engines and celebrate because BMW Thailand has once again cruised its way to the top! Crowned with the “Marketeer No. 1 Brand Thailand 2024” award in the Premium Cars category, BMW Thailand is basking in the limelight. This accolade isn’t just any trophy on the mantle; it’s bestowed by Marketeer, a big name in the marketing news world that’s been spotlighting Thailand’s top brands for 13 years running.
This year’s victory is a sparkling testament to BMW Thailand’s unwavering grip on the premium automotive segment. The “Marketeer No.1 Brand Thailand” award applauds BMW Thailand for its relentless dedication to pioneering car innovations and premium services that cater to the discerning tastes of Thai motorists. Think ‘Sheer Driving Pleasure’ paired with ‘Customer Centricity’—a combination that Thai drivers can’t seem to resist, and rightly so!
On receiving the honor, Mr. Rene Gerhard, the big boss at BMW Group Thailand, couldn’t hold back his enthusiasm. “BMW Thailand is immensely honored to receive this prestigious award. Marketeer Group has long been a beacon for top brands in Thailand over the past 13 years. This award is definitive proof of the commitment shown by every member of our BMW Thailand family. Together, we aim to set new benchmarks in automotive innovations, delivering exceptional products and top-notch driving experiences. Our customers’ needs and satisfaction remain our foremost priority.”
In addition to this prestigious recognition, BMW Thailand isn’t resting on its laurels. The brand is revving up to continue delivering high-octane performance premium vehicles, loaded with cutting-edge technology. The ultimate goal? To keep Thai drivers grinning from ear to ear behind the wheel of their BMWs. Mr. Gerhard emphasized that the brand is poised to ascend even higher in the premium segment, solidifying the strong bond of trust with its customers.
Marketeer’s No.1 Brand Thailand awards have been a yearly tradition, shedding light on brands that win consumer hearts across a whopping 81 categories! Whether it’s everyday consumer products, essential services, or luxury automotive names like BMW, Marketeer leaves no stone unturned. Partnering up with Marketing Move Co., Ltd. and the acclaimed Faculty of Business Administration at Thammasat University, this year’s survey has just gotten sharper. Imagine the opinions of 6,000 consumers nationwide from January through April 2024—now that’s a pulse on the people!
But wait, there’s more! Earlier this year, at The Car & Bike of the Year 2024 bash by Grand Prix International PCL, BMW Group Thailand walked away with a stunning 14 awards for its BMW, MINI, and BMW Motorrad brands. Adding another feather to its cap, BMW was named the number one favorite in the automotive business group for the sixth year straight, clinching the Thailand’s Most Admired Company award from BrandAge magazine. Oh, and let’s not forget their highest-ever Net Promoter Score (NPS) in both sales and after-sales service in 2023, with impressive scores of 94 and 90 respectively. That’s the kind of consistent improvement that sings customer satisfaction.
These whirlwind achievements spotlight BMW as a brand that doesn’t just sell cars but champions a customer-first philosophy. Collaborating tightly with its dealer network and partners across Thailand, BMW Thailand ensures it provides stellar service and an unparalleled driving experience. It’s no wonder Thai motorists and car aficionados alike swoon over the BMW badge.
So here’s to BMW Thailand—champion of innovation, beacon of customer satisfaction, and the undisputed monarch in the realm of premium automobiles. Drive on, BMW Thailand, drive on!
Another year, another award. BMW just keeps winning, doesn’t it? Maybe it’s time for other brands to up their game. Congrats to BMW Thailand!
Absolutely! BMW’s focus on innovation and customer satisfaction is tough to beat. But I wonder if others like Audi or Mercedes will catch up soon.
Mercedes is already on BMW’s tail with their EQ series. The competition in the premium car market is fierce.
I agree. Competition is critical for innovation. I’m excited to see what the future holds for this segment.
BMW’s achievement in Thailand is commendable but let’s not forget the environmental impact of their luxury cars. Are they really doing enough to go green?
Great point! Electric and hybrid cars are the future. I hope BMW accelerates their eco-friendly options.
Luxury brands like BMW aren’t just about being eco-friendly, they’re about performance and status as well. It’s a balance.
True, but they have the resources. Leading in eco-friendly innovations would be a win-win for everyone.
The future of the automotive industry is indeed green. BMW has already made strides with their i series, but there’s always room for more progress.
While BMW deserves the award, I believe Thai customers are being overcharged for luxury vehicles. The tax rates and import duties are insane!
That’s the price for exclusivity. High taxes ensure that only few can afford it, maintaining the luxury segment’s allure.
It’s just frustrating for automotive enthusiasts who can’t afford these prices. There should be a balance.
BMW Thailand has truly set a benchmark. Kudos to their team for delivering what customers need!
Customer-centricity at its best! Other brands should take notes.
Why do people go crazy over BMWs? Overpriced and overrated if you ask me.
Not everyone can appreciate engineering excellence. BMWs offer much more than just a ride; it’s an experience.
Experience or not, the prices are still ridiculous.
BMW has once again shown why they’re the best in the business. Their innovation is unparalleled!
I’m excited about BMW’s continued focus on cutting-edge technology. Autonomous driving features are next level!
I’m eagerly waiting for full autonomous vehicles. They could redefine urban mobility.
Congrats to BMW Thailand! But how much of this success is due to good marketing vs. actual product superiority?
BMW’s awards speak volumes about their product and customer service. It’s not just about advertising; it’s about delivering results.
Impressive track record for BMW. Can’t wait to see their future innovations in the EV space!
BMW has already launched some fantastic EVs. The future looks bright!
BMW’s premium models are just stunning. I wish they were more affordable though.
Premium comes at a price. It’s what makes them special.
True, but a little more accessibility wouldn’t hurt.
It’s awesome to see BMW Thailand being recognized. Consistent quality and innovation deserve recognition.
I’m just not that impressed. Other brands are catching up, and soon BMW’s awards will mean less.
BMW has always been my favorite. This recognition only makes me prouder!
Hopefully, BMW will put even more effort into performance cars. The M series is legendary!
It’s great that BMW Thailand is getting this recognition, but will they be able to maintain this level of excellence?
BMW’s consistent recognition shows their dedication. I believe they’ll keep this momentum.
Grats to BMW Thailand for the award! I can’t wait for their new models.