As we step into the vibrant celebrations of International Women’s Day 2025, Central Department Store, under the banner of Central Retail, is doubling down on its promise to empower women everywhere with its groundbreaking campaign, SHEPOSSIBLE: WOMEN’S AGENDA. At the heart of this year’s initiative is the theme, “Elevating the Women’s Agenda for a Sustainable Future,” a proclamation of the brand’s enduring commitment to nurturing leadership, creativity, and inclusivity among women. In collaboration with KBank, the campaign promises a whirlwind of inspirational activities from March 5 to March 23, 2025, aiming to uplift and motivate women in every sphere.
Galvanizing Change Through Dynamic Engagement and Advocacy
Central’s SHEPOSSIBLE campaign has truly evolved into a beacon of advocacy, inspiring meaningful conversations and actions around the global strides towards gender parity. This year’s agenda features a captivating lineup of events:
- Women’s Agenda Talks: Dive into deep discussions as visionary female leaders share compelling insights and invaluable experiences.
- Women’s Art Exhibition: Explore the canvas of creativity where strength and empowerment are celebrated through artistic expression.
- Manifest Your Dreams: A tranquil sanctuary for self-reflection, dream-chasing, and personal growth.
- Central Beauty Playground: Engage with the latest beauty trends and innovations showcased by leading brands.
- Women’s Activities: Step into engaging hands-on experiences that promote self-expression and community bonding.
- Women’s CSR Program: Support a cause with exclusive merchandise designed by actress Freen – Sarocha, with proceeds aiding the Association for the Promotion of the Status of Women under the Royal Patronage of Her Royal Highness Princess Soamsawali Krom Muen Suddhanarinatha.
Women’s Agenda Talks – Where Visionary Leadership Takes Center Stage
Undoubtedly a shining star of the campaign, the Women’s Agenda Talks invites inspiration from key female figures across different industries. Launched in collaboration with KBank and Praew Magazine on March 5, 2025, at Central Chidlom, the event unfolds around these pivotal themes:
- Leadership & Innovation: Be motivated by Natira Boonsri, CEO of Central Department Store Group, alongside Prae Dumrongmongcolgul, Country Director of Facebook & Instagram Thailand, as they navigate the future landscape of leadership.
- Society & Motherhood: Hear from Metta Kittisuwan, a tenacious YouTuber, and Patricia Tanchanok Good, who artfully juggles her career and motherhood.
- Sport & Wellness: Embark on a journey of resilience and success with badminton champion Sapsiree Taerattanachai and fitness guru Inthipon Tamsukhin.
- Beauty & Fashion: Industry experts from SHU Global, Her Hyness, L’Oréal Thailand, and Shiseido Thailand delve into how beauty and fashion empower women.
- Art & Entertainment: National Artist Patravadi Mejudhon and designer Ploenchan Vinyaratn highlight art’s transformative power in boosting social change.
Fostering Social Impact and Enduring Change
Through the eloquent words of Natira Boonsri, Central’s Chief Executive Officer, the initiative’s spirit is brought alive: “At Central, our belief in the limitless potential of women to reshape the future is unwavering. Through SHEPOSSIBLE, we are living by our ethos; it’s not merely inspiring women—it’s about actionable change. Through collaborative partnerships and impactful programs, we’re opening doors for women to lead, flourish, and inspire transformation in others.”
Central’s dedication transcends its commercial aspirations, actively striving towards empowering disadvantaged women with opportunities for education, employment, and crucial resources. Their CSR initiative, featuring specially curated T-shirts and tote bags, ensures that each purchase contributes to making a tangible difference.
Join the Empowering Movement
Don’t miss the chance to be part of SHEPOSSIBLE: WOMEN’S AGENDA at Central Chidlom and across all participating locations from March 5 to March 23, 2025. Keep abreast of the latest updates on Facebook: Central Department Store, or shop to support the cause online. Together, let’s step forward to empower women and sculpt a sustainable future for all.
This initiative sounds amazing for women! It’s inspiring to see big brands like Central taking concrete steps to empower women.
Sure, but don’t you think it’s just a marketing ploy? Companies are often just riding the wave of popular causes without real commitment.
You might be right about some brands, but initiatives like these actually help in spreading awareness and setting examples. At least they’re trying!
I hope this isn’t just another event where they ignore intersectionality. Women from different backgrounds should be represented too.
Good point, Liam! Often these events tend to focus on a specific type of success story. Diversity and inclusion add real value.
I’m really excited about the Women’s Art Exhibition, it’s a beautiful way to express women’s strength and creativity. Can’t wait to see it!
Absolutely, Sophia! Artistic expression is such a powerful tool for empowerment. Art has always been a medium for change.
Sounds like they’re just ticking boxes to be honest. How sustainable are these activities beyond just this event?
I think sustainability is a real concern. Events should lead to long-term initiatives, not just temporary boosts in awareness.
Exactly! It’s about consistent efforts, not a one-time spectacle. Learn from it and build something lasting.
I hope these talks will be available online. Not everyone can attend in person, but the knowledge shared can inspire many.
Central’s CSR initiative with merchandise sounds promising. I wonder how much actually goes to the cause?
Good question! Transparency about where the money goes can make or break trust in such initiatives.
Women’s empowerment is crucial! But I hope they also focus on educating young girls and not just adult women.
So true! Starting young is essential. Programs should aim to instill confidence and skills from an early age.
Love the focus on self-expression activities. It’s important for women to find their voice and share their stories.
Why just women though? Wouldn’t it be more beneficial to include men in these conversations as allies?
Men as allies are essential, but women need their spaces to lead. Once they have that, men can support rather than dominate.
Can’t wait for the beauty and fashion panel! Beauty can totally be empowering when it’s about self-expression.
True, Katrina! But sometimes, beauty standards can also be restrictive. We need to make sure we’re critiquing those too.
I’m curious if they’ll tackle serious issues like gender pay gap or abuse in any of their talks. It’s not just about ’empowerment’ events.
The focus on leadership and innovation is commendable. More women need to be in decision-making roles for real change.
Agreed, Sophia. Real change requires structural shifts in society. It’s not just about personal empowerment but systemic change.
All of this sounds great, but hope they don’t forget women in rural areas who might not have access to such events.
So true! These kinds of programs have little impact if they don’t reach women outside of urban centers.
Central seems to have put a lot of effort into this. I’m skeptical but hoping it makes a difference!
Will there be mentorship opportunities? Guidance can make a difference in someone’s career trajectory.
Mentorship would be amazing, Zara! It’s a hands-on way to make an impact. Hope they consider it.
Any update or news on how previous years’ initiatives helped women? Or is this just another yearly cycle without follow-up?
That’s a great question. Long-term impact matters. It’d be good to see those reports to trust these initiatives more.