During the High Season, which runs from November to March, the Tourism Authority of Thailand (TAT) has planned a number of extensive marketing campaigns to entice travelers to the internationally renowned province of Chiang Mai. One of the campaigns bears the moniker “Northern Charm of the Past.” This marketing campaign draws its inspiration from the culture of the ancient Lanna Kingdom, of which Chiang Mai was formerly a part. The program will target individuals in the labor field, multigenerational families, and senior citizens who remain active. There is also a campaign called “North X Clusive” that focuses on the craftsmanship of local artisans. Thanks to the “North Experience Festival,” tourists will be able to visit historic temples and pray for a happy future. The “Riverside Eatery” promotion will involve local dining establishments as well as restaurants noted in the Michelin Guide. Nation Thailand reports that TAT’s “Amazing Northern Road Trip” program will feature scenic trips for automobiles, cyclists, and runners.

As of October, according to Suladda Sarutilavan, the chief of TAT’s Chiang Mai office, the whole tourism industry in Chiang Mai has increased by 2.8% annually. Suladda indicated that in 2023 there will be a campaign called “Chiang Mai Workation Staycation.” According to her, this project will emphasize preparing weekday vacations for “the generation who can work from home and schedule their own vacation.” Suladda also said that an eco-tourism campaign titled “Road to Chiang Mai” will target millennial parents and children. During this period, airlines have increased the frequency of flights to and from Chiang Mai. The majority of foreign tourists will first arrive in Bangkok before moving on to Chiang Mai. Recently, the governor of Chiang Mai province, Nirat Pongsitthavorn, stated that he has been in contact with Nok Air over the prospect of increasing the frequency of Bangkok-Chiang Mai flights.

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