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CP Foods Satellite Strategy: A Corn Revolution for Cleaner Thai Skies and Sustainable Agriculture

Imagine a world where the sky is a clear blue, where each breath is crisp and clean, untainted by the smoky tendrils of agricultural burning. This world is not a distant utopia—it’s the vision CP Foods envisions as it deploys cutting-edge satellite technology to keep an eagle eye on its cornfields. And with good reason! They’re taking a stronghold on the sustainability front, ensuring every kernel of corn is harvested with the planet’s health in mind.

The charge is led by Bangkok Produce Merchandising (BKP), fervently rallying local corn suppliers to swap the haze of burning fields for greener pastures. With a swish of satellite data magic, BKP peers into the very heart of the corn supply chain to spot those pesky hotspots, the tell-tale signs of field burning activities. It’s like a high-tech game of whack-a-mole to keep the environment fresh as a daisy.

Now, let’s talk about Worapot Suratwisit, BKP’s deputy managing director and environmental superhero in a suit. He’s the mastermind behind the “Partner to Green: Corn Suppliers United Against PM 2.5 Pollution” programme, launched with fanfare in October. Under his stewardship, BKP isn’t just talking the eco-friendly talk; they’re walking the walk for cleaner air and a healthier planet.

Dive into the daily hustle and bustle within this green revolution and you’ll find synergy buzzing. Local corn suppliers and BKP are like secret agents exchanging hotspot data in a war against the smog. The real MVPs? The farmers registered in the corn traceability system, verifying every pixel of data within seven days, faster than you can heat up a popcorn.

But it’s not just about keeping tabs on the satellites. BKP plays fairy godparent to farmers, educating them on the A to Z of sustainable corn residue management. They spread the gospel of green farming, turning potential burners into environmental stewards. Hardliners take note: ignite your fields and face a purchasing freeze for a full calendar year.

Local corn supplier Sa-Nga Prommuang from the scenic Chiang Rai province is all praises for this fiery initiative. She sees it blazing a trail for reducing PM 2.5 pollutants, a team effort that’s putting pollution on the back burner, so to speak.

BKP’s strategy for cleaner air doesn’t stop there—it’s a public affair. They’ve conjured up the F-Farm Application, a savvy tool letting users point out any unlawful cornfield cookouts. Spot an unregistered firebug in action? BKP will make sure the authorities turn that smoke signal into a stop sign. It’s community action, taken to blazing heights.

Pioneering a traceability system for corn purchases since 2016, BKP adheres to the “No Mountain, No Burning, Not Buy” mantra. This isn’t just a clever rhyme; it’s their ironclad guarantee that buying corn won’t cost the earth.

BKP isn’t just a company; it’s a revolution in a corn husk. They’re stitching together a public-private quilt of responsibility, empowering their partners to source corn without a scorched conscience. It’s not just about hitting targets; it’s about aiming for a net-zero bullseye by 2050. And with each satellite swoop, each farmer’s newfound respect for the land, BKP etches its name in the stars of sustainability. Corn never tasted so guilt-free!

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