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Eco-Chic Extravaganza: Bangkok’s Siam Discovery Unveils Colossal ‘Sustainable Living X’mas Tree’ and Snuggly South Korean Superstar BELLYGOM!

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Embark on a festive journey to the heart of Bangkok’s most imaginative space – Siam Discovery, the Exploratorium. This destination is not just any ordinary shopping centre; it’s a vibrant testament to avant-garde creativity, a space where experimentation and cultivation thrive. Prepare to get whisked away into a world where eco-consciousness meets festival cheer!

As we part ways with the year and ready our hearts for the fresh beginnings that New Year’s bring, Siam Discovery, in a joint effort with PTT Global Chemical Public Company Limited (GC) and the iconic BELLYGOM from South Korea, unveils the pièce de résistance – an eco-chic, one-of-a-kind, and splendid “Sustainable Living X’mas Tree 2023”. This isn’t just a tree; it’s a statement, a commitment to sustainability, reaching sky-high at 11.50 meters, made from upcycled HDPE plastic, while the adorable 4-meter-tall pink bear, BELLYGOM, offers a friendly paw to all those who wander into Discovery Plaza from now until the breezy mid-January of 2024.

The unveiling of this green masterpiece was a star-studded gala. The crème de la crème, led by Narathip Rattapradit, the operational maestro at Siam Piwat Company Limited, and Dr. Kongkrapan Intarajang, the environmental visionist from GC, along with influential figures from various industries, gathered under the sparkle of this symbolic tree. Thai film stars Bright-Raphiphong Thapsuwan and Nonkun-Chanon Santinatornkul added a touch of celebrity glamour to the eco-celebration.

Narathip didn’t miss the beat to underscore Siam Piwat’s enduring vow to sustainability, particularly when it whispers through the leaves of environmental conservation. Imbuing day-to-day operations with activities that enchant, bring smiles, and most importantly – make a difference, Siam Piwat shows the world how recycling isn’t just necessary; it’s stylish.

This year, their sixth alliance with GC sculptures new meaning to the circular economy – “Why simply use when you can reuse?” The upcycled Christmas tree is not just décor; it’s a call to action, beckoning the public to close the loop on waste.

Teaming up with BELLYGOM, the loveable giant from the Land of the Morning Calm, adds an extra scoop of wonder to the festivities. Housed within the Belly Villa, an intricate structure of recycled diversity, BELLYGOM lulls us into Thai tradition spiced with the essence of sustainability, echoing the message of plastic segregation and recycling.

Dr. Kongkrapan Intarajang spoke with passion about GC’s core belief – business growth hand-in-hand with eco-friendliness. He detailed their initiative with the Sustainable Living X’mas Tree and its potential to rally the eco-warrior in each of us, highlighting the tree’s upcoming journey from festive symbol to innovative upcycled products, while curbing carbon footprints alongside.

Diving into the seasonal revelry, Siam Discovery offers Plastic Funtastic, a workshop turning plastic bottle caps into stylish DIY keychains, and the UPTOYOU Pop Up Store showcasing an impressive line-up of Thai designers who redefine eco-fashion. Meanwhile, GC YOU Turn stands as a beacon for responsible plastic disposal.

If that’s not enough to make your eco-heart beat faster, the BELLYGOM pop-up on the second floor of Siam Discovery is a treasure trove of South Korean goodness, bringing adorable merchandise right to your fingertips. And who could resist a specially wrapped BELLYGOM-themed present from the Gift Wrapping Station on the third floor?

As the year draws to a close, the Exploratorium becomes a stage where artists light up the plaza, serenading the cosmos with their tunes. It’s a lineup that promises to dazzle – Palmy, V Violet, PROXIE, and more bring their unique soundscapes to the heart of Bangkok, signaling a season filled with melodic wonder.

All this and more awaits at Siam Discovery, an epicenter not just for shopping but for culture, innovation, and environmental consciousness, standing proudly within the Colorful Bangkok Winter Festival. Be part of this sustainable sensation, where fun meets the future, from now until the rosy dawn of 2024.

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