After a four-year hiatus due to Covid-19, Thaifex-Anuga Asia is set to return stronger than ever, with an impressive lineup of around 3,000 exhibitors from 43 countries and an expected 60,000 visitors, buyers, and decision-makers from over 120 territories. Organized by prestigious entities such as the Department of International Trade Promotion (DITP), the Thai Chamber of Commerce (TCC), and Koelnmesse, this remarkable event promises to be an international hotspot for networking, innovation, and marketing opportunities.
Spanning 130,000 square meters across 11 exhibition halls, Thaifex-Anuga Asia will feature over 5,500 booths showcasing the best of global food trends and breakthroughs. In addition to solidifying Thailand’s reputation as a top-tier food producer and exporter, the event will host special activities like chef competitions, informative seminars, and themed zones focusing on halal food, future food innovations, and more. Exhibitions on Thai fruits, trade information, and various food-related organizations will also be available for visitors to explore.
Complementing the on-site festivities is the Thaifex-Virtual Trade Show. This online platform will offer product catalogues, immersive 3D models, and engaging images and videos for remote attendees. Regardless of their physical location, participants can negotiate trade deals through video calls or messaging, optimizing convenience and accessibility. DITP director Natiya Suchinda anticipates the combined efforts of the on-site and virtual events will yield more than 70 billion baht in orders and business, while online purchases are expected to exceed 1.5 billion baht.
As Thailand soared to rank as the 15th largest food exporter in the world in 2022, TCC secretary-general Kitsana Vachekrilas acknowledges the importance of Thaifex-Anuga Asia in stimulating further growth for the nation’s food and beverage industry. This year’s event will particularly emphasize the integration of sustainable technology and innovations, highlighting eco-friendly production methods, Carbon Footprint and Eco Score labeling, and ingenious solutions for zero-waste and reduction of food waste. Phusit Sasitaranondha, managing director of Koelnmesse Thailand, asserts that true sustainability is no fleeting trend and must be adopted by everyone involved in the food industry.
In keeping with its goal of promoting sustainability, Thaifex-Anuga Asia itself will make conscious efforts to minimize its environmental footprint. The event planners will prioritize digital materials over printed ones and even recycle banners into reusable bags, demonstrating their commitment to sustainable ideals.
Thaifex-Anuga Asia is poised to be an unforgettable experience for all attendees, providing a fantastic opportunity to connect, learn and grow in the thriving world of food and beverages. Be sure to mark your calendars for this monumental event taking place at IMPACT Muang Thong Thani in metropolitan Bangkok from May 23 to 27.
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