Lalisa Manoban, recognized universally by her stage name Lisa, and being a part of the globally adored South Korean girl band BLACKPINK, has triggered a ripple effect of unexpectedly high demand for freshly squeezed orange juice. The inspiration behind this widespread craze stems from an innocuous post on her Instagram profile, featuring the singing sensation delightfully savoring a glass of this citrusy delight.
The Thai singer, who is renowned for her showcasing and promotion of Thai products on her social media platforms, once again proved her substantial influence through this simple yet enchanting post. Readers were taken aback by a snapshot of the star casually sipping on orange juice and the post’s cleverly chosen caption, showcasing a playful orange emoji.
As one might expect, the fans ran amuck due to Lisa’s seemingly casual endorsement, resulting in playful speculations around an impending “orange juice boom.” It is worth noting that this isn’t Lisa’s first inadvertent market influence. She has previously been reported to create a marketplace shortage, through her posts, for Thai products such as Siang Pure Balm, Nong Pho milk pouches, standing-eat meatballs, Silom Roti, grill-roasted pork, and Thai tea.
In recent developments, vendors in Lisa’s hometown province of Buriram in northeastern Thailand reported an unexpected spike in freshly squeezed orange juice sales. The trigger? None other than Lisa’s aforementioned Instagram post. As a result, vendors in the area witnessed a surge in the footfall of customers wanting to enjoy the freshly squeezed orange juice, as per a report by Sanook News.
As a testament to Lisa’s unparalleled influence in her hometown province of Buriram, a 61-year old local named Samniang expressed that while she is partial towards freshly squeezed orange juice, she didn’t frequently get to enjoy the beverage due to its scarcity. However, after her daughter enlightened her about the venue selling it, she became instantly intrigued, further acknowledging the undeniable impact Lisa holds in the province.
Shifting the spotlight to a local juice stand at the Khlong Thom flea market, owned by the 45-year old Surachai, it became clear that Lisa’s single Instagram post had started a massive wave of incoming customers who wished to purchase orange juice in bulk quantities. Validated by the Food and Drug Administration (FDA), Surachai’s orange juice stand saw an influx of new and old customers, even leading to home delivery requests. He credits the ‘Lisa wave’ origination to Buriram province and speaks to the potent influence Lisa wields, even outside her music career. Lisa’s power transcends her singing prowess, driving consumption of local products post her social media endorsements, embracing her prowess in ‘soft power.’
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